23 Mar 2023
What Does RTB Mean In Marketing

RTB in marketing stands for Real-Time Bidding, which is a method of buying and selling online advertising in real-time auctions. It involves advertisers placing bids on ad impressions and targeting specific audiences, while publishers offer their available ad inventory for auction to the highest bidder.

RTB allows advertisers to target specific audiences and optimize their campaigns in real-time, resulting in more effective advertising and higher return on investment. It also allows publishers to maximize their revenue by selling their ad inventory to the highest bidder.

RTB is commonly used in programmatic advertising, which is the use of technology to automate the buying and selling of digital advertising. It has become a popular method of online advertising because it allows for efficient and targeted advertising, making it more cost-effective and impactful than traditional advertising methods.

24 Mar 2023
Strengthening The Startup Ecosystem: Highlights From The 6th Meeting Of NSAC
News Background and Introduction: The Startup India initiative was launched by the Government of India in 2016 to promote and support startups in the country. The initiative aims to foster innovation
23 Mar 2023
YourStory Released Second Edition Of Top 25 Web3 Innovations Report
Buidlers Tribe and YourStory have curated a list of 25 promising Web3 projects and startups led by Indian innovators for the second consecutive year. Here's a basic overview. Despite a worl
23 Mar 2023
Raja Koduri Left Intel To Launch AI Gaming Software Startup
When Intel lured legendary graphics guru Raja Koduri away from AMD to lead its nascent graphics division in 2017, it was a huge deal. It indicated that Intel was taking graphics seriously and may even
23 Mar 2023
After Adani Havoc, Hindenburg Research Will Release Another "Big" Report
Hindenburg Research, a short seller, has announced the release of another "big" report. Short seller has gone viral with this new announcement, just weeks after the scathing Hindenburg repor
23 Mar 2023
Dr Jitendra Singh Proposed India’s Extended Collaboration In Biotech StartUps And Vaccine Development In PPP
Dr. Jitendra Singh, Union Minister of State (Independent Charge) Science and Technology; Minister of State (Independent Charge) Earth Sciences; and Minister of State (Independent Charge) Personnel, Pu
23 Mar 2023
India Is Rapidly Becoming A Big Telecom Technology Exporter: PM Narendra Modi
Prime Minister Narendra Modi stated on Wednesday that India is quickly moving from being a user to a major exporter of telecom technology. Mr. Modi stated to attendees after inaugurating the Intern


11 Oct 2021
Era Of Whitening  Products Twisted Fairness Obsessions And Distorting Of Our Principles

Are you obsessed with fair skin? It’s time to change your distorted and made-up beliefs machined by the media. Let’s put an end to this colorless racism. #ThinkWithNiche

31 Jul 2021
Growing Your Business In The Pharma Industry

Stagnation in a company’s growth is every entrepreneur's worst nightmare. Not only this but not expanding your business into avenues that it can explore might also lead to a higher risk of it facing the brunt of sudden changes in the market. We are going to tell you about the things you need to be up to date with.#ThinkwithNiche

Business 6171568
Success 5193281
News In Brief 4849338
Entrepreneurship 4020568
Sustainability 2705768
Synergy 1780165
Startup 1479544