The Success Story of KFC
Kentucky Fried Chicken (KFC)
Kentucky Fried Chicken (KFC), is an American fast-food restaurant chain that specializes in fried chicken and whose original recipe is well-known in the world.
Colonel Harland Sanders
KFC was founded by Colonel Harland Sanders, who tried his luck in different professions around 1930.
Small Restaurant to International Brand
From humble beginnings as a small restaurant with just $100 in the capital, KFC grew into an international powerhouse through some careful planning and some luck.
Eureka Moment
Colonel Sanders had what he called his "eureka moment" when he put together a new fried chicken recipe for his restaurant that made it extra crispy.
Started Franchising
The next time Colonel Sanders tried to make it big with fried chicken was in 1952 when he started franchising his recipe for restaurants.
11 herbs and spices
The unique use of spices like pepper and salt makes KFC fried chicken stand out among other fast-food brands. Colonel Sanders would often say that there should only be 11 ingredients in the recipe “11 herbs and spices”.
Created Uniqueness
KFC was successful because it created an authentic brand with a memorable name and specific recipes
Universal Taste System
He set up a system to test his recipes and then improved them until they were perfect.
KFC Franchise Stores
Sanders began franchising his business in 1952 and quickly found success because of the restaurants exclusive fried chicken recipe. At one point, KFC had over 600 franchise stores in the United States alone!
Worldwide Restaurants
KFC now has over 41,000 KFC restaurants in over 125 countries and territories. Colonel Sanders was rejected 1009 times before successfully selling his Kentucky Fried Chicken recipe.
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