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Startup
Why and How? Succession Management Planning
Succession planning assures that a company can keep running efficiently even if a key position becomes vacant. A succession plan may be necessary for a corporation to preserve the organization's internal knowledge, identify skill gaps that require training, and invest in workers. As business operations become more difficult, qualified leaders must address them and keep the corporation moving forward. Employees, on the other hand, frequently feel unprepared for the leadership role due to a la ...
Entrepreneurship
Lifestyle Marketing - You could be them!
What is Lifestyle Marketing? Lifestyle Marketing focuses on creating a position in the customer's mind with the help of celebrities, aspirations, or goals of the person. These brands create an impact in the mind of the customers and establish themselves as a perfect tool for the achievement of the lifestyle that the customer aspires for. In this marketing technique, the brands focus more on who is advertising their product? Or How their product is gettin ...
Sustainability
The Best Business Schools Around The World
Even in these uncertain times, when many people question the value of a costly education, MBA programs are more popular than ever. Contrary to popular belief, businesses throughout the world are more willing than ever to hire MBAs. They simply believe it is a safe option because MBA skills are practical, hands-on, and immediately useful. If you feel your selected subject is not your calling in life, an MBA will allow you to change the trajectory of your career and make it into your dream pretty ...
Is Direct-to-Consumer(D2C) the Future of Retail?
D2C Business Model By the name itself, it is clear that the Direct to Consumer or D2C model makes sure that the product is reaching directly to the consumer leading to a better consumer experience. No middlemen like wholesalers, distributors, or retailers are involved in the D2C business model. The marketers here directly sell their products to their end consumers. Most of the businesses involved in D2C manufacture their own ...
Career Advice for Business Students and Job Seekers
The skills required for a job are different from those required in college. In college, students are encouraged to think critically and solve problems without the pressure of needing to make a sale or collect money. However, when you're preparing for your chosen career, you will need to be able to do this to succeed. Here are some strategies for thinking about jobs as college students and how these skills can help you get ahead in your chosen field. Think like a College Student When it ...
Top Fantasy Sports Apps to Follow this Season
Fantasy sports have become a popular pastime among both casual and expert players alike. Whether you're looking for a way to pass the time or are an avid competitor, fantasy sports apps are there to provide you with all the tools you need to succeed. From watching your favorite team to seeing which team is best suited for your skillset, apps like these can help fuel your competitive spirit. Fantasy sports are all the rage in today's society. Whether it is football, basketball, or hockey, ...
News In Brief
Garena Free Fire Becomes the Most Downloaded Game Worldwide
Garena Free Fire, a multiplayer online game has become the most downloaded mobile game worldwide for December 2021. The game has 24 million installs, representing a 28.2% increase from December 2020. India with around 26% and Brazil with 12% of total downloads became the top countries where the game was downloaded the most. Followed by Free Fire Garena, Rocket League Sideswipe from Psyonix became the second most downloaded mobile game worldwide with 21.6 million installs.  Subway Surf...
News In Brief
Instagram New Feature to Display Upcoming Live Streams
Instagram is planning out a new feature that will allow users to display their upcoming live streams on their profiles. Adam Mosseri, the head at Instagram has said that users can display a badge on their profile to let others know that they have an upcoming live stream. The followers can subscribe to get the reminder for the live stream after the user puts the banner up. It allows users to create as many lives as they can and more than one live stream will be displayed as a side-scrolling li...
Apple Releases New Safety Information for its AirTag Tracking Accessory
Apple has launched a new personal safety guide for its AirTag tracking accessory. The launch came after the reports of people being stalked by using the device. The Personal Safety Guide was updated on the company’s website with new information.  The update will allow users to check if they are carrying an unknown AirTag and what to do in such a situation. Apple has said that the safety guide is intended for people who are concerned about technology-enabled abuse, stalking, and har...
News In Brief
Tata Group Completes the Takeover of Air India
After about 69 years, India's leading aviation company Air India can come back to Tata Group. Officials said on Wednesday that all the formalities are almost near completion. Air India is likely to be handed over to the Tata Group on Thursday.  Central government-owned airline Air India can be handed over to Tata Group on Thursday. After taking the airline from the Tata group about 69 years ago, it is now being handed back to the Tata group again. Officials gave this information on W...
News In Brief
Amazon to Shut its 3rd Party Seller Program
Amazon is planning to shut down its third-party seller program, “Sold by Amazon” after the company was accused of price-fixing. The announcement about the ban was made by the Washington attorney, General Bob Ferguson. He said that the company would end the program nationwide and will pay $2.25 million to settle the allegations under a legally building resolution. The lawsuit filed against the company violated antitrust laws and unreasonably restrained competition in order to maxim...
News In Brief
Tesla Files a Countersuit Against JPMorgan
Tesla’s months-long legal fund has revealed that the company has countersued JP Morgan in its latest development. The company filed the counterclaim against the bank in response to JPMorgan’s lawsuit last year claiming that the company had breached a 2014 contract regarding stock warrants. JPMorgan received billions of dollars worth of shares from Tesla’s common stock at a bargain price. JPMorgan is seeking to extract an additional nine-figure windfall from Tesla at a b...
The Game changer 7 Ps of Marketing
Marketing is an ongoing process, and to form a strategic marketing plan, we have to continuously scrutinize the market and keep up with the trend. However, before forming a marketing strategy, we must first understand what marketing is, and only after appropriately understanding the base definition of marketing we will be able to go further with our marketing strategy. We have often come across the term called Marketing Mix, but just knowing the term is not enough, we must understand t...
Business
Is Stablecoin the Future?
What is Stablecoin? As the name suggests, stablecoin is an attempt to create a cryptocurrency that does not face high fluctuations in its value by pegging itself to a reserve asset like the U.S. dollar or gold. Hence, ensuring the value of the coin is as stable as the asset it has been pegged to. Cryptocurrencies such as Bitcoin, Ethereum, Dogecoin, etc., are all unpegged, and hence, they face a lot of volatility. Therefore they cannot be used as a payment method in most busine...
Financial Tips to Get Rid of the Debt Quicker
When it comes to dealing with debt, financial strategists frequently propose two approaches. The methods "avalanche" and "snowball" are two distinct types of methods. Both techniques can help you focus your debt-reduction efforts. Paying off your debts with the maximum interest rates first is known as an avalanche method. You throw all of your money at them while simply paying the least on all of your other debts. The snowball method requires you to start with the smallest am...
Entrepreneurship
Importance of Risk Management Strategies in Businesses
Unexpected events occur frequently in life, and this is true for both individuals and businesses. While some are favorable (and, indeed, rare), others are bad and may occur frequently enough for you to notice as a business owner. This is when risk management becomes a critical component of your overall business plan. Such a procedure minimizes the impact of any unfavorable occurrences or developments that could otherwise be devastating by recognizing and analyzing potential dangers to your organ...
5 Important Marketing Communication Strategies
The B2B marketing landscape has evolved, and buyer behavior has changed along with it. Buyers nowadays rely on Google more than personal references to learn about a company. It's becoming more challenging to develop efficient marketing communication methods as the industry grows more flooded with a range of clients and industries. Here are five key tactics for improving business-to-business marketing communication. Focus on Developing a Relationship Because B2B business decisions are d...
Entrepreneurship
Few Important Productivity Advice
As a leader, you must understand how to make the most of every second you have and the choices you make. To that end, 12 members of the Young Entrepreneur Council (YEC) respond to the following question: "What is one productivity tip you have that is especially applicable to small businesses, and why is it vital for them to follow?" Here's what they propose for small business owners that want to improve their productivity. Have a Concrete Plan in Place- “As a small commer ...
Importance Of Regularly Upskilling And Reskilling Your Employees In 2021
Upskilling and reskilling employees is important for a company's survival, particularly in times like ours when pandemics are a possibility. Investing in current employees ensures that quality control and retention are maintained throughout internal mobility. Upskilling and reskilling are educational opportunities offered by a company to its employees as part of its L&D strategy. While it's simple to conflate the two, they refer to two distinct concepts: · Upskilling enta ...
Business
IBM’s Announcements At IBM Quantum Summit
Over the last decade, several major technology companies have been working hard to develop a really functional and successful quantum computer.IBM is making significant progress on its hardware and essential objective. During the summit, they discussed their numerous successes. Speakers addressed key recent scientific breakthroughs in domains such as quantum chemistry and machine learning. 127 Qubit Eagle Processor:- IBM's statement sets a new high for superconducting quantum computers, s ...
Sustainability
अंतराष्ट्रीय पतंगोत्सव 
फ़िल्मों ने हर त्योहार, हर रस्मों-रिवाज़ को बड़ी ख़ूबसूरती से दिखाया है चाहे होली, दिवाली या कोई और त्योहार। पतंगों का उत्सव यानी सूर्य के उत्तरायण होने के इस हर्षोल्लास को कई bollywood फ़िल्मों ने और लोकप्रिय बना दिया है। जनवरी में चलने वाला यह पतंगोत्सव कई बातों का संकेत देता है - शीतकाल के समाप्त होने और ग्रीष्म ऋतु के आगमन, खेतों में नई फसलों के लहलहाने का, सूर्य के उत्तरायण होने का। पतंगों का यह उत्सव मकर संक्रांति कहलाता है और यह उत्सव पूरा विश्व, पूरा भारत मानता है, लेकिन चूँकि यह एक भारतीय उत्सव है इसलिए यह यहाँ बड़ी धूमधान से मनाया जाता है और पूरे विश्व से सैलानी इसे देखने, इसमें शामि...
Success
भारत के पंजाब केसरी
हमारा देश, जिसकी ज़मीन क्रांतिकारियों freedom fighters को हमेशा से जन्म देती आयी है। यदि आप पूरे  विश्व का इतिहास the world history उठा कर देख लें, तो आप पाएंगे कुछ ही क्रांतिकारियों के नाम है जो बहु चर्चित हैं जिसमें मार्टिन लूथर, अब्राहम लिंकन, कार्ल मार्क्स, Martin Luther, Abraham Lincoln, Karl Marx इत्यादि। मगर जब भारतीय क्रांतिकारियों के सन्दर्भ में बात करें तो इनकी गिनती करना आसान काम नहीं है, क्योंकि आज़ादी का जूनून हर भारतीय के सर पर सवार था कि जल्द से जल्द ब्रितानी सियासत का अंत हो और भारत के लोग एक नए भारत का आज़ाद सूरज देख सकें। इसी सूरज को उगाने में देश के पंजाब केसरी कहे जाने वा...
Success
भारत की 5 सबसे अमीर महिलाएं
दोस्तों आज का ये आर्टिकल भारत की 5 सबसे अमीर महिलाओं पर है जिन्होंने आज पूरे भारत में अपना नाम अमीर लोगों कि सख्यां में 5 स्थान में खुद को शामिल किया है। ये महिलाएं भी आम महिलाओं कि तरह थी लेकिन मौका मिलते ही इन्होंने ये साबित कर दिखाया कि वो किसी से कम नहीं है बल्कि पुरुषों  के साथ कंधे से कंधा मिला कर चल सकती हैं। ये बात आज सब जानते है कि जितना बदलाव आज महिलाओं के रहन सहन और उनके व्यक्तित्व में आया है वो एक बहुत बड़ा बदलाव है। इनके हौसले ने हर क्षेत्र पर विजय हासिल की  है। औरतों को हमेशा से ही घर संभालने का काम दिया जाता है जहां उनके हाथ पर पैसा तो रखा जाता है लेकिन उस पैसा का मालिक...

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