Case Study of Amul: The Taste of India!
The Start of Amul !
Amul Milk Union Limited or Amul India got established on 19 December 1946 in the town of Anand in Gujarat in India.
Amul Mission
It was a move against the brokers and agents who arbitrarily determined the milk prices and exploited the milk producers.
First Opening of Factory
Prime Minister Lal Bahadur Shastri inaugurated the Amul Cattle Feed Factory
Founding Chairman
Tribhuvan Kishibhai Patel became the founding chairman of the organization. He was also assisted by HM Dalaya, who invented Skimmed Milk which brought a revolution in the milk Industry.
Dr. Kurien: The Milkman of India!
Dr. Kurien is known as the Father of the White Revolution in India. Sometimes he is fondly referred to as the Milk Man of India.
Wave of Milk In India
The joint efforts of Patel, Dalaya, and Kurien led to the development of the National Dairy Development Board (NDDB) in 1965. And this spread a wave of milk across India.
Word Largest Dairy Programme
Many cooperatives were set up in Gujarat itself! On January 13, 1970, Operation Flood was launched. It became the largest dairy development program in the world!
Expansion of Products
Dr. Kurien developed other dairy products also, like powder milk. He focused on improving the health of cattle and vaccine development.
Current Reach
Today, Amul has about 15 million milk farmers supplying milk in 1,44,246 cooperatives across the nation.
Moral Of the Story
The learnings from Amul Case Study signify that the combined efforts of these people are the foundation of the astounding success enjoyed by Amul.
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