Business Model & Brand Philosophy from Lenskart CEO Piyush Bansal

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Business Model & Brand Philosophy from Lenskart CEO Piyush Bansal
31 Jan 2022
6 min read

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Lenskart uses its brand philosophy and customer service model to create an image that is unique and recognizable, which brings it success in the market. As a result, it can provide a superior customer experience that ensures every customer is satisfied by what they purchase. This blog provides an idea about Piyush Bansal's business model. #TWN

There are many different paths to success in business. Many people have their brand philosophies. One of the most successful is Lenskart CEO Piyush Bansal's. Bansal believes that your brand should be simple to understand and come across as genuine, which is what sets his business apart from others. He also says that you should focus on making your customers happy with a high level of service and satisfaction, so they will want to return for more. This blog post gives an introduction to how he achieves these things.

Piyush Bansal's Business Model & Brand Philosophy

It’s hard to succeed in business without a good business model. And it’s even harder to be successful with an effective business model if your brand doesn’t come across as genuine. Piyush Bansal, CEO of Lenskart Inc., has both of these things going for him. He implements his brand philosophy in his day-to-day business activities, which sets him apart from others while also giving him a competitive edge over those who don’t know what they are doing. Piyush Bansal is the founder and CEO of Lenskart Inc., a company specializing in mobile lens design and manufacturing. “The Lens that Fits Your Eye” is one of their product slogans, which is reflected in their products: each pair of glasses has different lenses that fit the wearer's eye type specifically.

Their goal is to provide an affordable solution for people who need prescription lenses for their eyes but can't afford them otherwise. Lenskart's success comes from providing high-quality products at affordable prices, so you can focus on selling your product rather than worrying about how much money you're spending on marketing or advertising. To ensure their customers are satisfied, they believe in providing excellent service before and even after buying their products, a level of service that many other companies neglect to offer. In addition to this, they strive to make the customer feel valued through innovative features like free shipping worldwide with no minimum purchase required.

  • Its Implementation in Business

Bansal is a serial entrepreneur who has started 3 successful businesses. His most recent company is Lenskart, which helps individuals and companies to recruit talent. This company is based on the principles of serving customers well, having quality products, and being genuine with your values. Lenskart also has an impressive customer service team that is available 24 hours a day, 7 days a week, to assist customers with any problems or questions they may have about their product or service. Piyush Bansal's philosophy for success is simple: Provide excellent customer service and focus on quality products.

Related: Oprah Winfrey Success Story

  • The Brand and the Customer

"The customer is always right." This phrase has been used so much that it has become a cliche. But at the same time, it is not uncommon for customers to be dissatisfied with their purchase or service. What separates a successful brand from an unsuccessful brand? What makes one customer happy and another unhappy?

Of course, it all comes down to the customer's experience with the company. Is the company affordable? Does it offer helpful service?

All of these questions are answerable if you take the time to think about how your company operates. The Lenskart CEO believes that companies should focus on making sure customers are satisfied with their purchases or experience. If people feel good about what they're buying, they will want to come back and buy more from you in the future. Piyush Bansal believes that every single person out there has this innate desire to make themselves happy and be treated well. When someone buys from him, he offers high-quality products at competitive prices and provides excellent customer service for them. He wants his customers to feel like they have made a smart decision by supporting him and believing in his vision for the future of his business.

  • Service and Satisfaction

Customers are the lifeblood of any business, and they need to feel satisfied with the service they receive. If a customer is not happy with the level of service they received, they will not return to your business, and your brand will suffer. Creating an environment where customers feel comfortable and welcome is a key part of providing excellent customer service. To achieve this, you must be accessible and friendly. When you provide good customer service, your customers will feel confident in talking about their experience with friends or posting on social media. This will create a positive reputation for your brand in addition to encouraging more customers to visit you. Bansal has created an amazing culture at Lenskart that provides them with great service and satisfaction. As quoted by CNN Money, “It's the culture that sets Lenskart apart from other companies."

Related: The Success Mantra of Viome CEO, Naveen Jain

  • Repeat Customers

Bansal believes that the most important thing you can do to build your business is to create repeat customers. "Focus on building loyal people, and they will tell their friends." Creating a loyal customer base is what sets Lenskart Founder Piyush Bansal's business apart from others. He offers great service with a high level of satisfaction, and he makes sure his employees help every single customer who walks in the door. Lenskart CEO Piyush Bansal's business model creates a repeat customer base by offering services at reasonable rates and by ensuring that customers are happy with the level of service they receive.

"The best businesses always find a way to delight their clients."


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