Aditya Birla Strengthening India with 5 Growth Driven Values

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Aditya Birla Strengthening India with 5 Growth Driven Values
21 Jan 2022
6 min read

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The Aditya Birla Group is one of the most famous conglomerates in India. Established in 1857, it has become a trusted brand over the years! So let us see what makes Aditya Birla a well-known name in the world of business and learn about its 5 Growth-Driven Values that are strengthening India! #ThinkWithNiche

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The economic development of India owes its immense success due to the efforts and initiatives of its business houses. The Aditya Birla Group is one of them! It has gradually marked its presence in several business fields, with calculated moves and thoughtful planning. It has successfully ventured into diverse sectors such as metals, textiles, telecom, cement, and carbon black. Established in 1857 by Shiv Narayan Birla, as a cotton trading company in Rajasthan, it has now become a multinational corporation operating in not less than 34 countries including our very own, India. It has several popular brands winning the hearts of the people. Whether you have to construct a home, the Ultratech Cement is there for you! If you want to make a fashion statement, Peter England, Pantaloons, and Van Heusen are enough to make the heads turn! The class of Grasim suit length has already proved itself! What else? Do you wish to make a call? The Idea Vodafone cellular service presents itself proudly! So this way, the Aditya Birla Group is all over India with its quality products.

Aditya Birla: A Trustworthy Brand

Over the years, it has established itself as a company of trust and dependability. When you buy their products, you expect quality. And Aditya Birla Group has combined innovation with cutting-edge techniques to create future-ready products. So there is no place of the doubt when you have Aditya Birla marked on it. This is why it is the largest Aluminium rolling company in the world. Aditya Birla Group's Chief Executive Officer is Ajay Srinivasan!

Aditya Birla: Greatest Visionaries of All Time

In 2020-21, Hindalco, the metal division, has invested over 7.9 billion in R&D capacity. It has filed 259 new patents and launched 32 products. So, it has revolutionized the Metal Industry. Birla Carbon supports the healthcare system by promoting vaccination drives. It has also provided relief by building hospitals, medical camps, and, safe drinking water. The Aditya Birla Schools are spread in the entire country and they are making a significant contribution in the field of education. 

Aditya Birla: Eco-Friendly Business in India!

The Aditya Birla Group has induced thoughtfulness and eco-friendly business in India for the benefit of the community! For Instance, the Hindalco division has developed sustainable mining practices. It includes the restoration and redevelopment of mined-out areas, the development of green belts, and, the protection of biodiversity. They also work in the direction of rain harvesting and reducing groundwater consumption.

The Grand Corporate Logo 

Any discussion about the Aditya Birla Group cannot be complete without its unique and impactful Corporate Logo! The Rising Sun, this is it! Presented by the Chairman Mr. Kumar Mangalam Birla, it is the mark for new milestones! According to him, it narrates the fascinating story of change and transformation.

"Our new corporate mark is a fine blend of continuity and change. So it admirably captures our legacy and moves into modernity. Our energy derives from the sun termed Aditya in our mythology and, so closely linked with the name of our legendary leader and my father, Aditya Vikram Birla. His persona evoked all that is positive in business and life.” By Chairman Kumar Mangalam Birla! 

The Power of 5 Values

Chairman Kumar Mangalam Birla has hailed the success of the 'Power of 5 Values'. These 5 values have paved the way for the Aditya Birla Group to flourish on the path of success and goodness. According to him, "Our values provide us with roots and they provide us with our Wings." The 5 Values are: 

  • Integrity
  • Commitment 
  • Passion
  • Seamlessness 
  • Speed 

These five values are like 5 elements that have breathed life in the operations of Aditya Birla. This is why they salute and celebrate them. So let us talk about them in detail.

Integrity - Honesty in Every Action

It is the value that underlines the principles of Aditya Birla. It means that the decisions taken by the management are fair and honest and, there is no selfish motive hidden in them. Integrity must not only be in the financial and the intellectual mannerism but in every field of life. It is a virtuous combination of the following values:

  • Transparency
  • Ethics
  • Upright
  • Respect
  • Truth

Related: Famous Visionary Leaders of India: Azim Premji

The Aditya Birla Group follows all these forms of Integrity. There is no place for dishonesty and corruption in the company. 

Commitment: Delivering Value at all Cost

It is the second wheel of the Aditya Birla Company! The employees and the management of the Aditya Birla Group are committed to providing value to the consumers and stakeholders alike! They are accountable for their actions to their team and the organization. The following principles enrich this value: 

  • Discipline
  • Responsibility
  • Reliability
  • Self Confidence 
  • Result Oriented

The Aditya Birla Group works hard to satisfy its customers. The employees try to bring good results. They strive to give an excellent experience to the stakeholders. 

Passion: Emotional Engagement with the Organization

The work culture of the organization is such that makes them emotionally attached to it. This emotional attachment inculcates Passion in them. They become energetic to work with heart and soul for it. They are inspired to go all out in fulfilling the objectives with intense energy. The subsequent principles underlining this value are:

  • Intensity
  • Innovation
  • Burning Fire to Succeed
  • Inspiration
  • Purposeful

The employees have the intent and the intensity to fulfill the job at hand, with perfection. They aim to make their organization the best in the world.

Related: Famous Visionary Leaders of India: C Vijaykumar

Seamlessness: Unity in Thoughts and Efforts

Seamless, as we all know, denotes continuity and smooth flowing. So, seamless in Aditya Birla means a united flow of thinking across the organization, business groups, hierarchies, and geographical territories. It means the coming together of diverse competencies and viewpoints for synergy. The values that illustrate Seamlessness are: 

  • Teamwork
  • Integration
  • Involvement
  • Empowerment
  • Global

This value promotes organizational unity with the help of collaborative efforts and sharing. They only help the country to move towards prosperity as a united force. 

Speed: Optimization of Organizational Efficiency! 

Speed! The Race against Time! Aditya Birla Group aims to respond to the needs of internal and external customers with a sense of urgency. A laid-back attitude is strictly not allowed in the organization. They continuously strive to adhere to the deadlines. The Values that complement Speed are:

  • Acceleration 
  • Prompt 
  • Proactive 
  • Agile 
  • Energetic

The employees of the Aditya Birla Group include these values in their attitude to attain the optimal efficiency of the organization.

Related: Famous Visionary Leaders of India: Narayana Murthy

Conclusion

These are the 5 invaluable Values of the Aditya Birla Group that have enabled the company to stand out among other companies. The group has collectively worked towards strengthening the roots of India. It has provided development and enrichment to the community. It is the reason our nation can stand with its head held high on the global platform. So here's to the wellbeing of our motherland! This Republic Day let us pledge to go the Aditya Birla way and make it future-ready!