Aditya Birla Strengthening India with 5 Growth Driven Values

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Aditya Birla Strengthening India with 5 Growth Driven Values
09 Feb 2023
6 min read

Blog Post

Aditya Birla Group, one of India's leading multinational corporations, has always been driven by a strong sense of purpose and commitment to making a positive impact in the lives of its stakeholders.

The company has recently introduced its five growth-driven values that serve as the foundation for its continued growth and success.
These values are: Customer Obsession, Agility, Ownership, Inclusiveness, and Competitiveness.
Through these values, the company aims to not only strengthen its position in India but also contribute to the growth and development of the country as a whole. These values are at the heart of Aditya Birla Group's mission to provide world-class products and services while maintaining a strong commitment to ethics and social responsibility.
By embracing these values, the company aims to create a brighter future for its employees, customers, partners, and the communities it serves.

The Aditya Birla Group is one of the most famous conglomerates in India.
Established in 1857, it has become a trusted brand over the years!
So let us see what makes Aditya Birla Group a well-known name in the World of Business and Learn about it's 5 Growth-Driven Values that are Strengthening India!

The economic development of India owes its immense success due to the efforts and initiatives of its business houses. The Aditya Birla Group is one of them! It has gradually marked its presence in several business fields, with calculated moves and thoughtful planning. It has successfully ventured into diverse sectors such as metals, textiles, telecom, cement, and carbon black. Established in 1857 by Shiv Narayan Birla, as a cotton trading company in Rajasthan, it has now become a multinational corporation operating in not less than 40 countries including our very own, India.
It has several popular brands winning the hearts of the people.
Whether you have to construct a home, the 
Ultratech Cement is there for you! If you want to make a fashion statement, Peter England, Pantaloons, and Van Heusen are enough to make the heads turn!
The class of Grasim suit length has already proved itself! What else? Do you wish to make a call?
The Idea Vodafone cellular service presents itself proudly! So this way, the Aditya Birla Group is all over India with its quality products.

Aditya Birla- "The Trustworthy Brand"

Over the years, it has established itself as a company of trust and dependability. When you buy their products, you expect quality.
And Aditya Birla Group has combined innovation with cutting-edge techniques to create future-ready products. So there is no place of the doubt when you have Aditya Birla marked on it.
This is why it is the largest Aluminium rolling company in the world. Aditya Birla Group's Chief Executive Officer is Ajay Srinivasan
!

Aditya Birla: Greatest Visionaries of All Time

In 2020-21, Hindalco, the metal division, has invested over 7.9 billion in R&D capacity. It has filed 259 new patents and launched 32 products.
So, it has revolutionized the Metal Industry.

Birla Carbon supports the healthcare system by promoting vaccination drives. It has also provided relief by building hospitals, medical camps, and, safe drinking water.
The Aditya Birla Schools are spread in the entire country and they are making a significant contribution in the field of education. 

Aditya Birla: Eco-Friendly Business in India!

The Aditya Birla Group has induced thoughtfulness and eco-friendly business in India for the benefit of the community! For Instance, the Hindalco division has developed sustainable mining practices. It includes the restoration and redevelopment of mined-out areas, the development of green belts, and, the protection of biodiversity.
They also work in the direction of rain harvesting and reducing groundwater consumption.

The Grand Corporate Logo- Brand Identity 

Any discussion about the Aditya Birla Group cannot be complete without its unique and impactful Corporate Logo!
The Rising Sun, this is it! Presented by the Chairman Mr. Kumar Mangalam Birla, it is the mark for new milestones!
According to him, it narrates the fascinating story of change and transformation.

"Our new corporate mark is a fine blend of continuity and change. So it admirably captures our legacy and moves into modernity.
Our energy derives from the sun termed Aditya in our mythology and, so closely linked with the name of our legendary leader and my father, Aditya Vikram Birla.
His persona evoked all that is positive in business and life.” By Chairman Kumar Mangalam Birla! 

The Power of "5 Core Values"

Chairman Kumar Mangalam Birla has hailed the success of the 'Power of 5 Values'. These 5 values have paved the way for the Aditya Birla Group to flourish on the path of success and goodness. According to him, "Our values provide us with roots and they provide us with our Wings."
The 5 Values are: 

  • Integrity
  • Commitment 
  • Passion
  • Seamlessness 
  • Speed 

These five values are like 5 elements that have breathed life in the operations of Aditya Birla. This is why they salute and celebrate them. So let us talk about them in detail.

Integrity- Honesty in Every Action

It is the value that underlines the principles of Aditya Birla. It means that the decisions taken by the management are fair and honest and, there is no selfish motive hidden in them. Integrity must not only be in the financial and the intellectual mannerism but in every field of life.
It is a virtuous combination of the following values:

  • Transparency
  • Ethics
  • Upright
  • Respect
  • Truth

Related: 10 Life Lessons from Azim PremJi

The Aditya Birla Group follows all these forms of Integrity. There is no place for dishonesty and corruption in the company. 

Commitment: Delivering Value at all Cost

It is the second wheel of the Aditya Birla Company! The employees and the management of the Aditya Birla Group are committed to providing value to the consumers and stakeholders alike! They are accountable for their actions to their team and the organization.
The following principles enrich this value: 

  • Discipline
  • Responsibility
  • Reliability
  • Self Confidence 
  • Result Oriented

The Aditya Birla Group works hard to satisfy its customers. The employees try to bring good results. They strive to give an excellent experience to the stakeholders. 

Passion: Emotional Engagement with the Organization

The work culture of the organization is such that makes them emotionally attached to it. This emotional attachment inculcates Passion in them. They become energetic to work with heart and soul for it. They are inspired to go all out in fulfilling the objectives with intense energy.
The subsequent principles underlining this value are:

  • Intensity
  • Innovation
  • Burning Fire to Succeed
  • Inspiration
  • Purposeful

The employees have the intent and the intensity to fulfill the job at hand, with perfection. They aim to make their organization the best in the world.

Related: Famous Visionary Leaders of India: C Vijaykumar

Seamlessness: Unity in Thoughts and Efforts

Seamless, as we all know, denotes continuity and smooth flowing. So, seamless in Aditya Birla means a united flow of thinking across the organization, business groups, hierarchies, and geographical territories. It means the coming together of diverse competencies and viewpoints for synergy.
The values that illustrate Seamlessness are: 

  • Teamwork
  • Integration
  • Involvement
  • Empowerment
  • Global

This value promotes organizational unity with the help of collaborative efforts and sharing. They only help the country to move towards prosperity as a united force. 

Speed: Optimization of Organizational Efficiency! 

Speed! The Race against Time! Aditya Birla Group aims to respond to the needs of internal and external customers with a sense of urgency. A laid-back attitude is strictly not allowed in the organization. They continuously strive to adhere to the deadlines.
The Values that complement Speed are:

  • Acceleration 
  • Prompt 
  • Proactive 
  • Agile 
  • Energetic

The employees of the Aditya Birla Group include these values in their attitude to attain the optimal efficiency of the organization.

Related: Famous Visionary Leaders of India: Narayana Murthy

What the future holds for Aditya Birla Group's Growth seeing the Chairman's Two Children Joining the Group Businesses?

The Aditya Birla Group is one of India's largest conglomerates, with a diverse portfolio of businesses ranging from telecommunications and textiles to financial services and chemicals. The company has a long history of success, and is widely considered to be one of the most well-respected and successful businesses in India.
With the recent news that the Chairman's two children are joining the group's businesses, many are wondering what the future holds for the Aditya Birla Group's growth.

The Aditya Birla Group is no stranger to succession planning, and has a long history of successfully transitioning leadership from one generation to the next.
The company has always been a family-run business, with the current chairman, Kumar Mangalam Birla, being the fourth generation to lead the company.
With his two children, Aryaman Vikram Birla and Advaitesha Birla, now joining the company, it is clear that the Aditya Birla Group is preparing for a new era of growth and success.

The inclusion of the two young Birlas in the company's leadership is significant for a number of reasons.
Firstly, it demonstrates the company's commitment to succession planning and ensuring the long-term health of the business.
By bringing in the next generation of leaders, the Aditya Birla Group is ensuring that it will continue to thrive for many years to come.

Additionally, the addition of the two young Birlas to the company's leadership team is likely to bring a fresh perspective and new ideas to the company.
Young people are often more attuned to the latest trends and technologies, and they bring a new energy and enthusiasm to their work. This is particularly important in a rapidly changing business landscape, where companies must be agile and adaptable in order to succeed.

In terms of the Aditya Birla Group's future growth, there are several factors to consider. Firstly, the company has a strong track record of innovation and diversification, and it is likely to continue expanding into new industries and markets.
The company has already made strategic investments in areas such as renewable energy and electric vehicles, and it is likely to continue exploring new opportunities in these and other areas.

Furthermore, the company has a strong commitment to sustainability and corporate social responsibility. This is a growing trend in the business world, and companies that are able to demonstrate a commitment to sustainability and social responsibility are likely to be well positioned for future growth.
The Aditya Birla Group is already a leader in this area, and with the two young Birlas at the helm, it is likely to continue driving progress in this important area.

Conclusion for A Great Future:
The Aditya Birla Group's future looks bright, with the inclusion of the two young Birlas in the company's leadership team. With their fresh perspectives and commitment to innovation, sustainability, and corporate social responsibility, the Aditya Birla Group is well positioned for continued success in the years to come.
The company has a long history of success, and with the next generation of leaders now at the helm, the future of the Aditya Birla Group looks brighter than ever.

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