Social Media Marketing new way to change your business game

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Social Media Marketing new way to change your business game
01 Oct 2021
7 min read


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This blog is an informative blog to help you with Your business. We have researched deeply keeping Indian business in mind and have found some ways in which social media can be helpful in improving the business.#ThinkWithNiche

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India, in the age of digitalization, has witnessed massive growth in internet users. In 2020, urban users grew by 4 percent reaching 323 million and rural India internet users grew by 13 percent reaching 299 million users. In this era of the internet adopting good social media, strategies can really change the business game and make it more user-friendly and personal.
According to a survey done by Statista in January 2021, India has around 499 million active social media users. YouTube secured the highest penetration followed by Facebook. Low upfront costs and increasing penetration make social media the most viable option for a business to grow efficiently.
Merely posting content on social media platforms like Facebook or Instagram will not get you the desired penetration. There are certain strategies businesses should adapt to interest users and attract them towards your business.
Social media strategies that can change your business game

Chat Bots

Chatbots, an automated computer programs used to interact with consumers like a human. It is an Artificial Intelligence (AI) used through social media messengers to interact with the customers. A chatbot, short for chatterbot can not only take feedbacks from customers but can also solve their queries about business, handle complaints, and on top of it give users a personalized experience.
Agents that reply to repetitive common customer queries lose their motivation and energy while replying to the customer. The chatbot will not only address multiple queries at a time but will also treat every customer query as a priority. This enables businesses to increase the productivity of the business without worrying about the downfall of the quality of the business.
Chatbots can be classified into two categories, Set Guideline chatbot and Machine Learning chatbot. Set guideline chatbot is limited to its programming codes whereas a Machine Learning chatbot is a self-learning chatbot design to understand new words and vocabulary like a human brain.
The chatbot will enhance the customer experience and will help your business to change its game and increase penetration through personalizing your business.

Efficient Content Marketing Strategy

Good quality content will always be the key to a business. Content marketing is an approach that has been relevant for years and will continue to be relevant for a long time. Social media provides a great opportunity for businesses to attract an audience through content marketing. But generating fresh content every day can be exhausting for the business and can add unnecessary workload on employees. Social media tools provide several ways to generate automated content.
Content curation refers to posting already available content on the internet into one’s own business page, keeping in mind that such content is relevant to the audience that the business wants to attract.
Simply making a reel on Instagram, showcasing all the products that your business provides on a trending song can increase the penetration. That’s the power of good, analyzed content.

User Generated Content
Recommendations on social media are like creating good word of mouth for the business. In the pre-digital era, one use to recommend other’s the product, based on the satisfaction it provided them. Then slowly films and film stars gain popularity. Now amid the global pandemic people have started to rely on social media for entertainment. That’s where User-generated Content (UGC) comes. UGC includes Influencer marketing and brand advocacy.
While influencers are individuals with massive social media followings, brand advocates can be your own employee or people with less following. Influencer marketing brings in more penetration, but brand advocates are useful as they would refer your product to an audience that trusts them, and it can give you regular customers.

Create channels on Relevant Social Media Platforms
Business before developing a social media strategy needs to conduct proper research about their target audience and their demographic and psychographics. This is the same strategy that is used to advertise on television, but one can interpret the data for social media as well. One needs to identify the age and class (working or non-working), to interpret which channels they watch the most to get the highest impression. Similarly, one needs to interpret the data according to social media.
What is the target audience? What social media platform does that age group prefers? How does the target audience engage in that specific platform (through posts, stories, or short videos)? Identifying answers to such questions before developing a strategy can help the business find relevant audience penetration.

Diversify the Content Strategy

A monotonous social media profile might be the reason for low online impressions on your business profile. Diversifying social media profiles is very important. It is evident that people are not on social media for serious content consumption, they come to lighten their mood. You must provide content differently every time to keep the audience engaged. Such content can be diversified by post some images on a profile, engaging the audience by asking questions on social media, etc.
social media is emerging constantly, and it will soon become a major advertising platform. By using specific tools and strategies one can attract a large audience to their business. It is advised to take benefit of the opportunity right now as social media marketing is still in its growing stage.