8 Best SEO Tools For Freelancers In 2022

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8 Best SEO Tools For Freelancers In 2022
07 Sep 2022
6 min read

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In today's competitive world, every product has a substitute, whether it is real or found on the internet. From a chocolate cake recipe to a pair of jeans, visibility is essential if you want to be noticed by your customers. Getting that visibility for the website can be difficult, so we need a strong and proper Search Engine Optimization (SEO) game. With 40,000 Google searches occurring every second, getting your website to the top of the Google Search Engine Results Page (SERP) is extremely valuable. And, unless you want to pay thousands of dollars per month for an SEO agency, you'll have to do the work yourself. This is where an SEO tool comes in handy.

Some tools are required to make the SEO game stronger, and they are primarily used by freelancers and agencies to increase their content visibility and rank higher on Google. Now, in this article, we will discuss the SEO tools used by freelancers and agencies, so let's get started. They are used by freelancers and agencies to increase the visibility of their websites, which naturally leads to more customers.

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Mastering SEO Optimization can be challenging, especially if you're just starting out. Fortunately, locating the Best SEO Tools is straightforward; we've compiled a comprehensive list of them all. SEO tools relieve you of the time-consuming task of keyword research and data analysis. With these tools, you can see what's working and which parts of your strategy need to be tweaked. The best SEO tools will also show you how you compare to your competitors and where the most opportunities exist. 

It will get better. If you manage multiple websites, SEO tools can help you assess each site's performance in real-time. Many entrepreneurs who run multiple websites end up putting a lot of data into spreadsheets and manually analyzing it. This, however, quickly becomes overwhelming, increasing the possibility of inaccurate reports. Fortunately, SEO software is available to assist.

Working as a freelancer is an exciting career path that allows you to have flexibility, generate passive income, and work in an exciting and innovative field. Using the right tools, freelance writers and digital marketers can successfully develop a website and optimize content. To do so, they must concentrate on Search Engine Optimization (SEO).

 Before we get into the tools, let's talk about SEO for a minute.

SEO practices enable freelancers to create content for websites that are perfectly optimized and can rank on Google search engine pages. You can ensure that your page contains the keywords, information, and relevant content that people on the internet are looking for by using search engine optimization tools.

The following are some of the advantages of an SEO-optimized page:

  • Increased business awareness.
  • Increased organic search traffic.
  • Longevity is as long as you keep updating your content to keep it perfectly optimized.
  • Increase the trustworthiness of your pages.
  • Better ROI because many SEO tools are relatively inexpensive in comparison to other digital marketing tools.
  • Using the right tools can help you create engaging content that gets clicks and helps you rank high on Google's search engine results page by adhering to its algorithm.

8 Best SEO Tools For Freelancers

The following is a list of the best SEO tools for freelancers that can help you understand what content to create to increase client or business awareness, sales, and traffic.

1. Ahrefs

Ahrefs is one of the most highly recommended SEO tools on the internet. It is only second to Google in terms of the largest website crawlers. Because Ahrefs' Site Audit feature is the best SEO analysis tool available, SEO experts adore it. The tool identifies which parts of your website need to be improved in order to rank higher in search engines. In terms of competitor analysis, you'll most likely use Ahrefs to determine your competitor's backlinks in order to use them as a starting point for your own brand. This SEO tool can also be used to find the most linked-to content in your niche, check and fix broken links on your website, and get an overview of your best-performing pages.

Ahrefs has a feature that lets you check the backlinks in your niche. For example, if a blog is being backlinked because of its content on dog adoption, you can use this information to check on these backlinks and contact websites to create your own backlinks.

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This can help your website grow and is an important part of your digital marketing strategy.

Ahrefs is also considered to be expensive, but it is an excellent tool for new website developers and freelancers who want to help grow their website and consistently update it in order to maintain its ranking.

2. Google Search Console

Google Search Console, which is free for anyone with a website, allows you to monitor and report on the presence of your website in Google SERPs. Simply add a code to your website or use Google Analytics to verify it, and then submit your sitemap for indexing. Although a Search Console account is not required to appear in Google's search results, you can use it to control what is indexed and how your website is represented. Search Console, as an SEO checker tool, can help you understand how Google and its users perceive your website, allowing you to improve your performance in Google search results

It's especially helpful for new websites because it allows site owners to submit web pages for search engine indexing.

You can also view other websites' data highlights and tags, which can help you decide which tags to use to help your website rank as well.

3. SEMRush

Marketing SEO tools such as SEMRush are well-known in the SEO community. Experts like how they make assessing your rankings and identifying changes and new ranking opportunities simple. Domain Vs Domain analysis, which allows you to easily compare your website to your competitors, is one of the most popular features of this SEO tool. You'll be able to compare keywords and domains, as well as competitors, if you're looking for analytics reports to help you better understand your website's search data, traffic, and so on. The On-Page SEO Checker tool allows you to easily monitor your rankings and receive recommendations on how to improve your website's performance.

4. Yoast

On the internet, there are 1.3 billion WordPress sites. Yoast has been downloaded more than 200 million times. You do the calculations! If you use WordPress to publish content online, you must install the Yoast SEO plugin. In this marketer's opinion, it is simply the best SEO plugin for WordPress. The Yoast plugin has been around since 2010, and the brand has come to be associated with WordPress SEO. It differs from traditional SEO tools in that it exists "outside" of your content — that is, most tools exist on their own website. Yoast is a plugin that sits on top of your WordPress installation.

As you create blog posts and pages in WordPress, Yoast suggests how to optimize them with additional keywords, meta descriptions, content length, and clarity, among other things. Yoast is ideal for on-page SEO but less so for "off-page" SEO insights such as competitor site backlinks and domain authority.

The plugin is completely free to download and install. There is a paid Premium plan, but the free version will suffice for the majority of users.

5- AgencyAnalytics

AgencyAnalytics is a marketing firm's SEO reporting system. Custom dashboards, mobile tools, and a wide range of analytics integrations, automated reporting, and social analytics are among its key features. Users can create their own dashboards that can be used to manage their clients' marketing campaigns. They can simply use various widgets that provide information on social media network engagement, linking domains, and a number of backlinks. They can also brand and personalize dashboards for each campaign.

Another feature of AgencyAnalytics is the ability to audit SEO, which allows users to address issues that are affecting their search rankings.

6. Google Trends

Google Trends has been around for a long time but is underutilized. It not only provides information about a keyword, but it also provides great insight into trends surrounding the topic, which can be invaluable at any stage of a company's growth. Search for keywords in any country to get information such as top queries, rising queries, interest over time, and geographical locations based on interest. This is the best SEO tool to use if you are unsure which trends are right for you.

Consumer trends are constantly shifting. For example, in 2012, some people may have been researching "charity organizations" and "Kony 2012," but interest in these topics has waned in recent years.

This is just one example of how online user trends can fade, making it critical for freelancers to stay current and create content that is useful and benefits from organic traffic.

7. SE Ranking

SE Ranking is the company to choose if you think SEO is as difficult as colonizing Mars. It’s easy. It offers multiple tools that help entrepreneurs, SMBs, agencies, and marketing specialists curate projects, boost online visibility, monitors the technical side of websites, research keywords, competitors, and back

The service's mission is to make SEO as simple as possible from start to finish. The Keyword Rank Tracker is a fantastic find! On one page, you can see your average position, traffic forecast, search visibility, SERP features where you rank, the percentage of keywords in the TOP-10, and more.

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You can also select which search engine, location, and device combination to analyze. For any location and on both desktop and mobile devices, SE Ranking supports Google, Yahoo!, Bing, and YouTube. More importantly, you can view the ratings of your competitors.

SE Ranking's tools are easy to use, making it one of the best options for both beginners and professionals. The former will quickly obtain their target keyword ranking, while the latter will be able to conduct an analysis with ease.

8. GrowthBar

GrowthBar is a one-stop shop for content planning, creation, and measurement. Get billions of keywords, backlinks, and Google-friendly blog content from them, all powered by OpenAI. Thousands of people, agencies, and teams use it to conduct keyword research, create AI-generated blog posts, conduct backlink research, and track keyword rankings.

GrowthBar is an SEO suite as well as an AI writing tool. It employs the world's largest language model to provide you with incredible blog content at the click of a button. Its sophisticated algorithms will then instruct you on how to transform that content into a blog post masterpiece that ranks first. GrowthBar's technology works by scraping hundreds of Google search engine results page (SERP) results to determine the best content for your query. It will then "write" content for you using natural language AI.