The three basic mantras of real estate

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The three basic mantras of real estate
20 Nov 2021
7 min read


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When you're new to real estate, all you can think about is what if all the money I put into that land or structure sinks in water, as it did with so and so uncle, what if the property I chose is in the right location despite extensive research, what if this happens, what if that happens, and a slew of other what-ifs. It's fine to be concerned, but not overly so. So, if you're getting into real estate, this is how you can help yourself. #ThinkWithNiche

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A real estate marketing plan can help your company gain a stronger market presence and build long-term connections with stakeholders. Here are the steps to follow if you want to create a real estate marketing strategy that is well-thought-out, thorough, and likely to be successful.

1. Soft Skills Can Make You “THE KING”

You must have heard the famous quote: “You are what you think.” Well, in business it converts into something like this: “You are what you speak, you are what you represent.”  In the field of real estate, people skills or soft skills are very important. It is the deciding factor that you concretes the deal being made. When you dive into this ocean of wealth, your words and the power to deal with emotions are what you are asked for. Your words are what make the conversation come alive. If you do your research, you'll notice that these real estate personalities are always upbeat and joyful, and conversing with them makes you feel better and lighter. It's all a game of words and presentation; the greater your ability to strike up a discussion, establish common ground, and steer the topic toward your profits, the better you'll be as a real estate agent.

2. Network 

Entering the real estate market is similar to weaving a net in which even the most distant links are related to one another and eventually meet in the middle. Now, you are the center, and the web is what you must construct. In layman's terms, creating this web is referred to as networking. This simply implies that you must use your soft talents to make connections with everyone around you on a regular basis. This does not imply that you must call all of the high-profile individuals to improve your relationship.No, it is not always the case. While it is true that high-profile contact is important, it is equally important to realize that these connections might be as insignificant as your friendship with your washerman. Each link, no matter how small or big, is important.

3. Referral

The method is similar to that of the second step, which was completed by the first. Once you've formed a network (Pause! , you may move on to the next step. A gentle reminder: networking is a never-ending activity; there is no such thing as a rigid network; it continues to grow.) You'll need to work your way through the conversation to connect the dots. What this simply means is the joining of relations and using them as a trustee to add ease and trust to a deal. These referrals not only work as your trust buddies but also help you speed up your process and reach.