Must-Follow American Bloggers: Key Influencers and Their Trendsetting Blogs

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Must-Follow American Bloggers: Key Influencers and Their Trendsetting Blogs
09 May 2024
4 min read

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Embarking on a journey through the expansive realm of American blogging unveils a rich tapestry of voices, ideas, and insights that captivate and inspire. In this dynamic digital landscape, a myriad of talented individuals has risen to prominence, offering unique perspectives, expert knowledge, and engaging narratives across a diverse array of topics.

From lifestyle and fashion to technology, business, and beyond, American bloggers curate content that resonates with audiences worldwide, shaping conversations and driving cultural discourse.

At the forefront of this vibrant ecosystem are the top American bloggers, whose passion, creativity, and dedication have propelled them to prominence. These influencers harness the power of digital platforms to share their experiences, expertise, and opinions, captivating audiences with compelling storytelling and thought-provoking commentary.

Whether you're seeking practical advice, lifestyle inspiration, or in-depth analysis on pressing issues, these bloggers offer a wealth of valuable content to explore and enjoy.

From renowned fashionistas and wellness gurus to tech experts and political pundits, the American blogging landscape is as diverse as it is dynamic, offering something for every interest and inclination.

Whether you're a seasoned enthusiast or a curious newcomer, diving into the world of top American bloggers promises a journey of discovery, enlightenment, and entertainment.

So, join us as we embark on a virtual tour of the best and brightest in American blogging, uncovering hidden gems, discovering new favorites, and immersing ourselves in the boundless creativity and innovation of this thriving online community.

Top American bloggers and their blogs for you to follow

1. Mario Lavandeira

Mario Lavandeira, better known as Perez Hilton, has established himself as a prominent figure in the world of celebrity blogging, leveraging his platform to deliver entertaining and engaging content to millions of followers worldwide.

Through his blog, social media presence, and substantial net worth, Lavandeira continues to shape the landscape of celebrity gossip and entertainment news, leaving an indelible mark on pop culture.

Name and Alias: Mario Armando Lavandeira Jr., better known as Perez Hilton, is a prominent American blogger and media personality.

Mario Lavandeira Blog: Lavandeira operates, a widely recognized platform renowned for its coverage of celebrity gossip and entertainment news.

Specialization: His blog focuses primarily on celebrity gossip, featuring tabloid photographs accompanied by Lavandeira's own captions or "doodles," adding a unique touch to his content.

Mario Lavandeira Online Presence:

  • Twitter Page: With a staggering 5.3 million followers as of May 2024, Hilton's Twitter page (@PerezHilton) serves as a hub for his latest updates and commentary.

  • Facebook Page: Hilton's Facebook page (PerezHilton) boasts approximately 1.8 million likes as of May 2024, further extending his reach and engagement with fans.

Net Worth of Mario Armando Lavandeira:

  • Mario Lavandeira has accumulated a significant net worth estimated at $30 million, reflecting his success and influence in the media and entertainment industry.

2. Olivia Palermo

Olivia Palermo: Fashion Entrepreneur and Influencer:

  • Olivia Palermo is an American fashion entrepreneur and influencer, born on February 28, 1986, in New York, USA.

  • Renowned for her impeccable style and keen fashion sense, Palermo has established herself as a prominent figure in the fashion industry.

Olivia Palermo's Blog:

  • Palermo runs a popular blog where she shares the latest updates on fashion, style, beauty, and more.

  • Her blog serves as a hub for fashion enthusiasts, offering insights, inspiration, and trends from the world of haute couture and street style.

Mario Lavandeira Content Focus:

  • Palermo's blog covers a wide range of topics, including accessories, fashionista bags, clothing trends, and all things fashion-related.

  • Readers can expect to find posts showcasing stylish ensembles, expertly curated looks, and insider tips on how to elevate their personal style.

Mario Lavandeira Blog Details & Stats:

Net Worth of Olivia Palermo:

  • Olivia Palermo boasts an impressive net worth of $10 million dollars, a testament to her success and influence in the fashion industry.

Fashion Inspiration:

  • Palermo's blog serves as a go-to destination for fashion inspiration, providing readers with valuable insights and ideas for refining their personal style and staying ahead of the trends.

Mario Lavandeira Influence and Reach:

  • With a significant following on social media platforms like Twitter and Facebook, Palermo's influence extends far beyond her blog, reaching millions of fashion enthusiasts around the world.

3. Jason Kottke

Jason Kottke Overview:

Renowned graphic and web designer known for his influential blog, Received a prestigious Lifetime Achievement Award for significant contributions to the blogging community.

Jason Kottke Blog Details:

  • Serves as Jason's platform for sharing thoughts, insights, and discoveries on various topics.

  • Offers a wide range of content, reflecting Jason's diverse interests and expertise.

Jason Kottke's contributions to graphic and web design, coupled with his influential blog and active social media presence, underscore his impact and influence in shaping online conversations and inspiring audiences worldwide.

 Jason Kottke Social Media Presence:

  • Active presence on Twitter (, engaging with audience and sharing updates.

  • Boasts approximately 50,000 likes on Twitter as of September 2019, indicating a substantial and engaged following.

  • Maintains a Facebook page ( dedicated to the blog, providing another avenue for interaction and content dissemination.

  • Facebook page enjoys around 22,000 likes as of May 2024, reflecting a significant following.

Jason Kottke Blog Access and Influence:

  • Blog accessible at, serving as a hub for Jason's content and discussions.

  • Continues to shape online discourse and inspire a diverse audience with insights and perspectives.

Net Worth of Jason Kottke:

  • Jason's exact net worth remains undisclosed, but his influence in the blogging sphere is undeniable.

4. Shea Marie

Shea Marie is a prominent figure in the blogging and social media influencer sphere, recognized for her fashion and lifestyle blog, Peace Love Shea. She has established herself as a fashion consultant and model, leveraging her platform to collaborate with esteemed brands such as Gucci, Dolce & Gabbana, and Dior.

Shea's influence extends beyond her blog, as she has been featured in prestigious international magazines including Glamour and Harper’s Bazaar, further solidifying her status as a fashion authority.

Blog Details & Stats of Shea Marie:

Shea's blog serves as a hub for fashion enthusiasts and lifestyle aficionados, offering a blend of style inspiration, travel adventures, and personal anecdotes.

With a strong online presence and engaged audience, Shea's blog has become a go-to destination for individuals seeking fashion insights and lifestyle recommendations.

Net Worth of Shea Marie:

  • Shea Marie's entrepreneurial endeavors and successful collaborations have contributed to her financial success, with an estimated net worth ranging from $100K to $1M (Approx.).

  • This substantial net worth reflects both her professional achievements and her ability to monetize her influence and expertise within the fashion and blogging industries.

Shea Marie's journey from fashion enthusiast to influential blogger and social media figure is underscored by her passion for style, her knack for collaboration, and her entrepreneurial spirit. With her blog Peace Love Shea and her impressive brand partnerships, she continues to leave an indelible mark on the fashion world, inspiring countless followers along the way.

5. Heather Armstrong

Pseudonym "Dooce": Heather Armstrong, known as "Dooce" in the blogging world, gained fame for her candid and humorous writing style.

Origin of "Dooce": Armstrong adopted the pseudonym "Dooce" after struggling to quickly spell "dude" during online chats with former co-workers.

Details About Her Blog:

  • Blog Platform: Armstrong's creative expression and storytelling are showcased on her blog, hosted at

Heather Armstrong's Social Media Presence:

Net Worth of Heather Armstrong:

  • Estimated Net Worth: Armstrong's estimated net worth ranges from $100,000 to $1 million, underscoring her success and influence in the blogging sphere.

Writing Style of Heather Armstrong:

  • Characteristics: Armstrong's writing is known for its authenticity, wit, and relatability, attracting a loyal readership drawn to her personal anecdotes and reflections.


  • On the Blogging Community: Over the years, Armstrong's blog and social media presence have left a lasting impact, inspiring others with her storytelling prowess and resilience.


  • As a Pioneer: Beyond her individual achievements, Armstrong's legacy as a pioneer in the blogging world endures, influencing aspiring writers and content creators to embrace their unique voices and experiences.

6. Sheryl Luke

Introduction to Sheryl Luke:

Sheryl Luke, a prominent member of the Blogger list, hails from Los Angeles. She is renowned for her fashion-forward blog, Walk in Wonderland.

Walk in Wonderland Blog:

  • Walk in Wonderland serves as Sheryl's creative outlet where she shares her passion for fashion, travel tales, and style influences.

  • Through her blog, she offers a glimpse into her personal style, featuring trendy outfits, fashion tips, and lifestyle content.

Featured in Top Sites:

  • Sheryl's influence extends beyond her blog, as she has been featured in renowned platforms such as Just Fab and Hipsters for Sisters.

  • These features highlight her status as a respected figure in the fashion and blogging community.

Social Media Presence:

  • Twitter: Sheryl maintains an active presence on Twitter with her handle @walkinwondrland, boasting a follower count of 9.5k as of September 2019.

  • Facebook: Her Facebook page, Walk in Wonderland, has garnered significant attention with 537k likes as of September 2019. 

Blog Details & Stats:

  • Blog URL: Sheryl's blog, Walk in Wonderland, can be accessed at

  • The blog serves as a hub for fashion enthusiasts and travel aficionados seeking inspiration and style guidance.

Net Worth of Sheryl Luke:

  • Sheryl Luke's net worth is estimated to range between $100K to $1M, reflecting her success and influence in the fashion blogging sphere.

7. Joshua Micah Marshall

Joshua Micah Marshall's Background:

Former magazine editor who transitioned to blogging. Known for his blog Talking Points Memo (TPM).

Talking Points Memo (TPM):

  • Founded by Joshua Micah Marshall.

  • Draws in more than 400,000 viewers daily.

  • Based in New York.

Blog Details & Stats:

Influence and Reach:

  • Considerable influence in the political blogging sphere.

  • Attracts a wide audience interested in current affairs and political commentary.

Net Worth of Joshua Micah Marshall:

  • Estimated net worth between $100K to $1M.

Contribution to Online Discourse:

  • Provides insightful analysis and commentary on political events.

  • Plays a significant role in shaping public opinion and discourse through his blog and social media presence.

Legacy and Impact:

  • Joshua Micah Marshall's transition from magazine editing to blogging reflects the evolving landscape of media consumption.

  • TPM's success underscores the power of digital platforms in amplifying voices and facilitating public engagement with political issues.

Joshua Micah Marshall's Talking Points Memo stands as a prominent example of the influence and reach of American bloggers, particularly in the realm of political commentary and analysis.

8. Gabi Gregg

Gabi Gregg's Fashion Journey:

Gabi Gregg launched her blog to showcase vibrant, stylish outfits that celebrate life and color. Her fashion choices reflect her lively personality and bold sense of style.

Premme Clothing Line:

Gabi Gregg co-founded Premme, a clothing line catering to plus-size women. Premme offers fashionable and inclusive clothing options, empowering women of all sizes to feel confident and stylish.

Collaboration with Playful Promises and Swimsuits:

  • Gabi Gregg collaborated with brands like 'Playful Promises' and 'Swimsuits' to promote body positivity and inclusivity.

  • She popularized the concept of the 'fatkini,' embracing and celebrating diverse body types.

Blog and Social Media Presence:

  • Blog: Gabi's blog, located at, serves as a platform for her vibrant fashion content and empowering messages.

  • Twitter: Gabi Gregg's Twitter page, with over 69k followers (as of may 2024), amplifies her voice and engages with her audience. 

  • Facebook: With over 219k likes (as of September 2019), Gabi's Facebook page provides a space for her followers to connect and interact. 

Net Worth of Gabi blog:

  • Gabi Gregg's estimated net worth ranges from $500,000 to $1 million, reflecting her success as a blogger, entrepreneur, and fashion influencer.

9. Julie Sariñana

Introduction to Julie Sariñana:

Julie Sariñana established her blog, Sincerely Jules, in 2009, making her one of the early pioneers in the blogging world. Her approachable style and relatable content quickly garnered attention, setting her apart from her peers.

Blog and Brand Expansion of Julie Sariñana:

  • Sariñana's blog, Sincerely Jules, serves as the foundation of her brand, offering readers fashion inspiration, lifestyle tips, and travel adventures.

  • Known for her effortless style and authenticity, Sariñana has successfully translated her blog's ethos into her own line of t-shirts.

Unique Selling Point:

  • Sariñana's line of t-shirts features inspirational quotes, often with a touch of irreverence, reflecting her personality and resonating with her audience.

Blog and Social Media Presence:

Net Worth of Julie Sariñana:

  • Julie Sariñana has achieved notable financial success through her blog and brand endeavors, with an estimated net worth of $800,000.

Impact and Influence:

  • Sariñana's influence extends beyond her blog, with her brand and social media presence shaping fashion trends and inspiring a dedicated following.

Continued Growth and Evolution:

  • As of 2019, Sariñana's brand continues to grow, evolving alongside shifts in the digital landscape and consumer preferences.

Julie Sariñana's journey from blogger to entrepreneur exemplifies the potential for success within the digital sphere, showcasing the power of authenticity, creativity, and entrepreneurial spirit.

10. Aimee Song A Fashion Icon

Background of Aimee Song:

Aimee Song is a prominent fashion blogger known for her blog "Song of Style." Born in Los Angeles, California, she quickly rose to mega-influencer status.

Blog Details of Aimee Song:

  • Blog Name: "Song of Style"

  • URL:

  • Blog Content: Focuses on fashion, lifestyle, and travel.

  • Notable Features: High-quality photography, trend-spotting, and personal style insights.

Social Media Presence:

Net Worth of Aimee Song:

  • Estimated Net Worth: $450,000

  • Reflects Aimee Song's success as a fashion influencer and entrepreneur in the digital space.

  • Indicates the lucrative opportunities available to top bloggers with a strong brand and engaged audience.

Aimee Song's journey from Los Angeles to international fashion icon exemplifies the power of digital influence and the transformative potential of personal branding. Through her blog, social media presence, and entrepreneurial endeavors, she continues to inspire and empower audiences worldwide with her distinctive style and entrepreneurial spirit.

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