Television Factor behind M&E Industries success

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Television Factor behind M&E Industries success
29 Sep 2021
7 min read

Blog Post

Tv industry has grown exponentially in India. This blog provides you information on how the industry has grown and contributing to the country wealth. The blog has factual data and explains the increase in revenue of the industry and growth reasons .#ThinkWithNiche

The Median & Entertainment industry is growing at a great pace in the 21st century. Constant technological advancement and wide availability of television sets and cheap channel packages have resulted in a boom for the TV industry in India.

The 2020 KPMG report shows that the M&E industry that stood at Rs 1.06 crore in 2015 jumped up to Rs.1.75 lakh crores in 2020. Television was the largest factor behind this exponential growth.

Growth of Television Industry

The television industry generated a revenue of 77,800 crores. The industrial revenue grew by almost 30,000 crores in just 5 years. The consistent increase in channels has played a vital role in Tv industry's growth and it is very interesting to note that the number of channels doubled every 5 years between 1995 and 2010.

As of 2020, Tv channels in India stood at 909. Out of these channels, 563 are Free to Air (FTA) channels. Although most of these channels are provided through DD free dish and their main source of revenue is through advertisement.

News channels are another reason for the upsurge in Tv industry revenue. India currently operates 388 news channels, which has led to fierce competition among channel holders.

Viewership and channels

Channels like Zee Tv, Sab Tv, Sony, colors are known as General Entertainment Channels (GEC), such channels attract the highest viewership among other categories. Next to GEC the most popular categories are Movies and News channels.

GEC, with the highest viewership, attracts the most advertisement deals among all other categories. The revenue share of GEC is more than three times of the revenue generated by the next genres, i.e., Sports, Movies, and News channels.

The Hindi-speaking markets hold a 63 percent share of the total viewership. The rest 37 percent is garnered by the southern markets.

Television Ratings (TRP)

Television Ratings is an audience measurement term used to indicate the popularity of a television program. It represents the percentage of a base population watching a TV program, where the base is a given target audience in each region or area.

Till May 2015, the Television Rating Points (TRPs), which indicated the popularity of a show, were compiled by TAM Media Research. However, from May 2015 the TV ratings are measured by the Broadcast Audience Research Council (BARC).

The Television Ratings, which are an indicator of the viewership or popularity of programs broadcast on a channel, are very important for the broadcasters. They determine the financial health of a channel. They tell the advertisers where to spend their money. The ratings also determine the fate of content broadcast on channels. Programs that draw low ratings are junked immediately because the TRPs indicate that the viewership of such programs is very low.

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