National Startup Day 2024: Unveiling Top 10 Startups Reshaping India

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National Startup Day 2024: Unveiling Top 10 Startups Reshaping India
15 Jan 2024
4 min read

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As the clock strikes midnight on January 16th, India's annual National Startup Day arrives, heralding a celebration of a dynamic ecosystem pulsating with ambition and innovation.

This year, the occasion carries even greater weight, coinciding with a period of record-breaking growth for the Indian startup scene. In 2023, investments in Indian startups soared by a staggering 40%, surpassing a whopping $80 billion according to Nasscom and Zinnov's recent report.

This influx of capital has fueled a unicorn stampede, with over 100 Indian startups achieving this coveted status, cementing India's position as the third-largest unicorn breeding ground globally.

But beyond the glittering headlines and dizzying valuation numbers, lie the real driving forces of this burgeoning ecosystem: the audacious startups themselves. These are the disruptors, the problem-solvers, the dreamers who are transforming everything from how we manage our finances to the way we access healthcare, education, and even groceries.

In this special National Startup Day blog, we embark on a captivating journey through the stories of ten such trailblazing startups, each representing a distinct facet of India's entrepreneurial spirit.

From CRED's gamified approach to credit card payments to's democratization of AI in regional languages, we delve into their inspiring narratives, uncovering the secrets behind their meteoric rise and the innovative solutions they offer to everyday challenges.

Prepare to be amazed, to be challenged, and to be inspired by the relentless hustle, the unwavering resilience, and the audacious visions of these game-changers.

Their stories are not just testaments to individual success; they are a microcosm of the boundless potential that resides within India's burgeoning startup landscape. As we turn the page on another chapter in this exciting saga, get ready to discover the ten Indian startups shaping the future, today.

In honor of National Startup Day, we unveil the top 10 Indian startups that are reshaping the nation's future. These ten trailblazers, chosen for their impact, innovation, and growth potential, represent the diverse and vibrant spirit of Indian entrepreneurship.

So, buckle up, dear reader, and join us on this exhilarating exploration of innovation, disruption, and the unyielding spirit of Indian entrepreneurship. The future beckons, and it's being shaped, one click, one swipe, one groundbreaking idea at a time.

National Startup Day 2024: Unveiling Top 10 Startups Reshaping India


CRED: Rewarding Financial Responsibility and Building an Ecosystem

Founded in 2018, CRED has disrupted the credit card payment landscape in India by gamifying financial responsibility. This Bangalore-based platform incentivizes timely bill payments with "CRED coins," redeemable for exclusive rewards and experiences. But CRED's ambitions extend far beyond just offering rewards.

Let's explore how this $4.25 billion unicorn (as of October 2023) is reshaping the financial game:

Beyond Reward Coins: Building a Credit-Centric Ecosystem

While CRED coins remain a core attraction, the platform has evolved into a one-stop shop for credit card management. Users can access credit score monitoring, bill reminders, and even loan options within the app. CRED has also partnered with leading financial institutions to offer exclusive credit card deals and benefits.

Targeting Affluent Customers and Growing Steadily

CRED continues to focus on a niche market of affluent credit card holders, exceeding 12 million users in India. This targeted approach translates to higher engagement and spending, making CRED attractive to premium brands and merchants.

Expanding Merchant Network and Exploring New Horizons

CRED coins are no longer just for redeeming merchandise. The company has expanded its network to over 8,000 merchants, allowing users to utilize their coins for dining, travel, and entertainment. CRED is also venturing into new territories like offline retail with CRED Cash, a payment solution accepted at select stores.

Future Plans: Building a Financial Super App

CRED's ambitions extend beyond rewards and credit card management. The company is constantly innovating, exploring features like bill payments for other utilities and potentially even investment options. Their goal is to become a comprehensive financial super app, catering to all aspects of a user's financial life.

Key Takeaways:

  • CRED has gone beyond a mere reward program, building a sophisticated ecosystem for credit card users.

  • The company's focus on premium customers and strategic partnerships ensures continued growth.

  • Diversification into merchant partnerships and offline payments indicates ambitions beyond rewards.

  • CRED's long-term vision of becoming a financial super app positions it for a promising future.

By constantly evolving and expanding its offerings, CRED has cemented its position as a pioneer in the Indian fintech space. It will be interesting to see how this innovative startup continues to reshape the financial landscape in the years to come.

2. Democratizing AI through Voice in a Multilingual World

Founded in 2016, isn't just an AI startup, it's a pioneer in democratizing artificial intelligence through voice technology. By focusing on regional languages and complex customer service scenarios, they're making AI more accessible and impactful across various industries.

Here's how is reshaping the landscape:

Leading the Way in Voice Automation and AI: provides cutting-edge speech recognition and voice assistant solutions as a service (SaaS), catering specifically to the needs of sectors like banking, food & beverage, and hospitality. Their AI-powered systems minimize human intervention while handling even intricate service issues.

Multilingual Mastery: Breaking Language Barriers with AI

While most AI companies cater to English, stands out by focusing on regional languages. They recognize and process numerous Indian languages, bridging the gap between technology and diverse linguistic communities. This opens up a vast market and empowers millions who might otherwise be excluded from the voice technology revolution.

Investing in Talent and Innovation:

Despite challenging economic times in 2023, quadrupled its workforce, demonstrating their commitment to growth and innovation. The company continues to attract top talent by bringing on board industry veterans like Gangadhar Kodandaram (ex-Microsoft) as Chief Revenue Officer and Ankit Jain (ex-Amazon) as Vice President of Product Management.

Scaling Up for the Future of Voice Technology:

With the global voice technology market expected to reach $60 billion by 2025, is strategically positioned for massive growth. They are actively expanding their operations, exploring new partnerships, and continuously refining their AI models to stay ahead of the curve.

Key Takeaways:

  • bridges the gap between AI and regional languages, making technology more inclusive.

  • Their focus on complex customer service scenarios elevates the efficiency and reach of AI solutions.

  • Continuous investment in talent and innovation positions them for leadership in the booming voice technology market.

By prioritizing multilingual accessibility and practical applications, is not just building a successful business, but also paving the way for a more human-centered and inclusive future of AI.

Also Read: 8 Best Free Tools For Startups

3. PharmEasy

PharmEasy: Transforming Healthcare, One Click at a Time (Updated for 2024)

Founded in 2015, PharmEasy has gone beyond being just an online pharmacy. It's evolved into a comprehensive healthcare platform, reshaping the way Indians access medical services. Let's explore how this $1.4 billion giant (as of July 2023) is changing the game:

Beyond Medication: A One-Stop Healthcare Hub

PharmEasy offers a vast array of services beyond prescription and over-the-counter (OTC) medicines. Users can book diagnostic tests, order medical equipment, and even consult with doctors through telemedicine, all within the app. This one-stop solution simplifies healthcare access, especially for those in remote areas.

The Pandemic Catalyst: Exponential Growth and Mergers

The COVID-19 pandemic played a crucial role in PharmEasy's rise. By ensuring safe and secure delivery of essential medical supplies during a vulnerable time, the company established itself as a reliable healthcare partner. This, coupled with its strategic merger with Medlife in 2022, fueled PharmEasy's exponential growth, solidifying its position as the leading Indian e-pharmacy.

Outsmarting the Competition: Innovation and Strategic Partnerships

PharmEasy faces stiff competition from players like Netmeds (backed by Reliance Jio), Flipkart, and Amazon Pharmacy. However, the company thrives on innovation and strategic partnerships. Its AI-powered drug recommendation engine and partnerships with local pharmacies provide a superior user experience and wider reach.

Expansion Plans: Reaching New Horizons

With the vision of reaching over 100,000 pharmacies across India in the coming year, PharmEasy is aggressively expanding into new geographies. This not only strengthens its market share but also improves accessibility for diverse communities.

Key Takeaways:

  • PharmEasy has evolved from an online pharmacy to a comprehensive healthcare platform.

  • The pandemic and the Medlife merger fueled its growth and established it as a leader in Indian e-pharmacy.

  • Innovation and strategic partnerships give PharmEasy an edge over the competition.

  • Ambitious expansion plans promise wider reach and enhanced healthcare access for all.

By embracing change and prioritizing both convenience and affordability, PharmEasy is on a mission to democratize healthcare in India. The company's future is undoubtedly bright, as it continues to redefine the way people experience and manage their health.

4. Digit Insurance

Digit Insurance: Making Insurance Simple and Accessible

In a landscape traditionally perceived as complex and opaque, Digit Insurance stands out as a beacon of simplicity and accessibility. Founded in 2016, this Bangalore-based startup is on a mission to revolutionize the Indian insurance industry by offering easy-to-understand products and a seamless digital experience.

Demystifying Insurance: Making it Clear and Concise

Digit tackles the biggest hurdle in insurance—lack of comprehension—by presenting policies in plain language, free from jargon and legalese. Their user-friendly website and app eliminate tedious paperwork and complicated processes, making insurance a breeze to purchase and manage.

Breaking Even in a Pandemic: A Testament to Strong Fundamentals

While many businesses struggled during the COVID-19 pandemic, Digit defied the odds. In 2020, it not only achieved profitability but also saw a 30% business growth when the entire insurance sector faced downturn. This remarkable feat was attributed to their focus on efficient operations, lower costs, and innovative offerings like COVID-19 illness insurance, which resonated with over 2 million Indians.

Recognition and Accolades: A Validation of Vision

Digit's pioneering approach has garnered considerable recognition. They have bagged prestigious awards like "Hottest Startups in India 2019," "Asia's Best General Insurance Company of the Year 2019," and "Fintech 250 List," validating their commitment to excellence and customer-centricity.

Investment in Growth and Technology: Building for the Future

Digit is not resting on its laurels. The funding infusion by celebrity couple Virat Kohli and Anushka Sharma, along with other investors, is being strategically used to fuel future growth and technology advancements. This includes expanding product offerings, strengthening its digital infrastructure, and reaching new customer segments.

Key Takeaways:

  • Digit Insurance simplifies insurance by making it clear, accessible, and user-friendly.

  • Their efficient operations and innovative product offerings helped them achieve profitability even during challenging times.

  • Recognition through awards and investments affirms their commitment to excellence and customer-centricity.

  • Continuous investments in growth and technology position Digit for a bright future in reshaping the insurance landscape.

5. Meesho

Meesho: Empowering the Reseller Revolution, One Social Network at a Time

Founded in 2015 by two IIT Delhi graduates, Meesho has gone beyond being just a "reseller platform." It's become a powerful social commerce ecosystem, empowering millions of homepreneurs across India to build successful online businesses.

Let's explore how this $5.2 billion unicorn (as of July 2023) is reshaping the retail landscape:

Democratizing E-commerce: From IIT Grads to Homepreneurs

Meesho leverages the power of social media platforms like WhatsApp, Facebook, and Instagram to connect small businesses directly with customers. This enables anyone, from homemakers to students, to become entrepreneurs and sell a wide range of products, from apparel and accessories to groceries and home appliances.

More Than Just a Platform: A Complete Business Ecosystem

Meesho doesn't just connect sellers and buyers. It provides a comprehensive suite of services for its "Meesho entrepreneurs," including logistics management, order tracking, and payment processing. This removes the technical hurdles and lets homepreneurs focus on growing their businesses.

Partnering with a Giant: Backed by Facebook and Reaching New Heights

Meesho has attracted major investors, including Facebook, recognizing its potential to revolutionize how people shop and do business. This support has fueled its growth, with over 18 million entrepreneurs now part of the platform and delivering products from over 300,000 registered suppliers.

Riding the Social Commerce Wave: A Bright Future Awaits

With India's social commerce market projected to reach $100 billion by 2025, Meesho is riding a high tide. Its focus on affordability, convenience, and empowering local businesses positions it for a dominant role in this burgeoning space.

Key Takeaways:

  • Meesho empowers homepreneurs through social commerce with easy-to-use tools and services.

  • It offers a complete business ecosystem, handling logistics, orders, and payments.

  • Backed by giants like Facebook, Meesho is positioned for exponential growth in the social commerce market.

  • Its focus on affordability and local businesses ensures a sustainable and impactful model for the future.

Meesho has redefined the boundaries of e-commerce, making it accessible and inclusive for millions of aspiring entrepreneurs. Its innovative approach and commitment to empowering individuals hold the promise of transforming the way we shop and do business in India and beyond.

6. Groww

Groww: Democratizing Investing, One App at a Time

Groww isn't just an investment platform – it's a revolution in making financial markets accessible to everyone in India. Founded in 2016 by four ex-Flipkart employees who saw firsthand the hurdles to investing, Groww has empowered over 18 million users, with over 60% from smaller cities taking their first steps towards financial security.

Let's explore how this $10.4 billion unicorn (as of July 2023) is changing the game:

Breaking Down Barriers: Easy Investing for All

Groww simplifies investing through its user-friendly app and website. Users can invest in stocks, ETFs, mutual funds, IPOs, and more, all without complex paperwork or hefty minimums. This has opened doors for a new generation of investors, particularly young people and those from smaller towns who were previously excluded from the financial world.

Beyond Metros: Reaching Every Corner of India

Groww boasts a diverse user base spread across all major cities and towns, not just limited to metros. This reflects their commitment to financial inclusion and ensuring everyone has the opportunity to build a better future. Their focus on vernacular languages and educational resources further breaks down regional barriers.

Building Financial Awareness: Education at the Forefront

Groww believes informed investors make better decisions. That's why they prioritize financial education, offering free educational resources and content within the app. This empowers users to make confident investment choices based on understanding, not just guesswork.

Investing in Growth: Fueling Future Innovations

The $83 million funding raised in 2021 is being strategically invested in several areas. Groww is expanding its product offerings, recruiting top talent, and building even more robust educational platforms. This commitment to continuous improvement ensures they stay ahead of the curve and cater to the evolving needs of their users.

Key Takeaways:

  • Groww makes investing accessible and user-friendly for everyone, regardless of experience or location.

  • Their focus on smaller cities and financial education promotes financial inclusion and empowerment.

  • Commitment to constant innovation and user education ensures sustained growth and impact.

By making investing simple, accessible, and educational, Groww is democratizing finance and creating a generation of financially aware Indians. Their focus on inclusivity and long-term vision position them as a leader in shaping a brighter financial future for all.

7. Nykaa

Nykaa: Embellishing Beauty Experiences, One Click at a Time (Updated for 2024)

Founded in 2012 by former investment banker Falguni Nayar, Nykaa has blossomed from an online beauty store into a multi-faceted empire synonymous with premium beauty and lifestyle experiences in India. Let's explore how this $4.25 billion unicorn (as of October 2023) is redefining the landscape:

From Beauty Haven to Lifestyle Empire: Expanding Horizons

While Nykaa originally started as an online platform for beauty products, it has rapidly evolved. Today, it boasts over 55 physical stores across 40 cities, catering to an omnichannel experience. Its offerings have also stretched beyond cosmetics, encompassing wellness, apparel, and accessories through its "Nykaa Fashion" venture.

A Curated World of Beauty: 500+ Brands and Beyond

Nykaa doesn't just offer a plethora of products – it curates a unique beauty experience. Customers can discover over 500 established and emerging brands, both international and Indian, catering to diverse needs and preferences. This carefully curated selection ensures high-quality and authentic products for every beauty enthusiast.

Reaching New Heights: Millions of Loyal Customers and Growing

With over 5 million monthly active users and fulfilling around 1.5 million orders per month, Nykaa's reach is impressive. Its loyal customer base extends across India, testament to its commitment to quality, convenience, and personalized experiences.

More Than Just Products: Building a Community and Championing Innovation

Nykaa goes beyond simply selling products. It fosters a vibrant community through its platform, engaging users with expert advice, tutorials, and influencer collaborations. They also actively invest in innovation, launching their own private label "Nykd" for intimate wear, showcasing their commitment to pushing boundaries and setting trends.

Riding the Growth Wave: A Promising Future Awaits

With India's online beauty market projected to reach $15 billion by 2025, Nykaa is perfectly positioned to capitalize on this burgeoning space. Its successful IPO in 2022 raised $535 million, further fueling its expansion plans and solidifying its leadership position.

Key Takeaways:

  • Nykaa has evolved from an online beauty store to a multi-faceted lifestyle empire.

  • Its curated product selection, omnichannel presence, and vibrant community foster a unique brand experience.

  • Continued innovation through private labels and strategic partnerships keeps Nykaa ahead of the curve.

  • Its strong market position and recent IPO success pave the way for sustained growth and leadership in the Indian beauty and lifestyle market.

By constantly innovating, expanding its offerings, and nurturing its community, Nykaa is shaping the future of beauty and lifestyle experiences in India. With a clear vision and focused execution, this unicorn is poised to paint a bright future for itself and its growing legion of loyal customers.

8. Udaan

Udaan: Empowering B2B Trade, Transforming Traditional Retail (Updated for 2024)

In the bustling world of Indian commerce, Udaan stands as a tech-powered giant, revolutionizing the B2B landscape. Founded in 2016 by ex-Flipkart executives, this unicorn has forged a unique path, connecting millions of players and shaping the future of trade.

Let's delve into how Udaan is reshaping the game:

Building a B2B Powerhouse: Connecting Millions across India

Udaan boasts an impressive network exceeding 3 million users in over 900 cities. This includes 25,000+ sellers across India, from small retailers to established brands like Boat Lifestyle, PepsiCo, LG, and ITC. This extensive reach creates a dynamic marketplace, fostering efficient transactions and unlocking opportunities for all participants.

Unicorn Speed: Rapid Growth and Investment Accolades

In a remarkable feat, Udaan achieved unicorn status within two years of its launch, showcasing its potential and agility. Since then, it has steadily climbed the ladder, raising over $1.15 billion in total funding and currently valued at over $3.1 billion. This continued investor confidence speaks volumes about its future prospects.

Riding the Digital Wave: Leveraging the Pandemic Momentum

The COVID-19 pandemic accelerated the shift towards digital solutions, and Udaan was perfectly positioned to capitalize on this trend. Co-founder Sujeet Kumar rightly observed how the pandemic "fast-tracked the digital-led evolution" of the Indian trade industry. This surge in demand further solidified Udaan's position as a leading B2B e-commerce platform.

Beyond B2B: Exploring New Horizons with Pickily

While Udaan has dominated the B2B space, it's now setting its sights on the B2C market. Its new app, Pickily, currently live in Bangalore, offers diverse FMCG products to consumers. This strategic move allows Udaan to compete with established players like Big Basket, Swiggy Stores, and Flipkart, potentially opening up a new chapter in its growth story.

Key Takeaways:

  • Udaan reigns supreme in B2B e-commerce, connecting millions of users across India.

  • Its rapid growth and consistent funding rounds prove its strong potential and investor confidence.

  • Udaan's ability to adapt to changing trends, as seen with the pandemic and its B2C foray through Pickily, demonstrates its agility and vision.

  • With its robust network, strategic expansions, and innovative spirit, Udaan is poised to shape the future of B2B and potentially B2C trade in India.

9. DREAM 11

DREAM11: Where Cricket Passion Meets Fantasy, One Click at a Time (Updated for 2024)

DREAM11 isn't just a fantasy sports platform – it's a phenomenon that has capsized India's cricket fandom. Founded in 2008 by young entrepreneurs Harsh Jain and Bhavit Sheth, this Mumbai-based unicorn has redefined how millions experience the "gentleman's game." Let's explore why DREAM11 isn't just winning, it's rewriting the game:

A Nation Obsessed: 100 Million Dreamers and Counting

With over 100 million users across India, DREAM11 boasts a staggering fan base, demonstrating its deep integration into the national cricket psyche. This meteoric rise can be attributed to its user-friendly platform, diverse cricket formats, and irresistible rewards—a combination that has hooked young India onto a thrilling blend of strategy and passion.

Unicorn Status and Beyond: A $8 Billion Dollar Dream

DREAM11's success translates into impressive numbers. Backed by giants like TCV (investors in Airbnb and Netflix), the platform raised $400 million before the 2021 IPL, propelling its valuation to a staggering $8 billion as of October 2023. This exponential growth, a CAGR of 230% in the past three years, is a testament to its robust business model and unwavering fan loyalty.

From Million to Milestone: A Scalable Success Story

It took DREAM11 only three years to reach its first million users, a remarkable feat in itself. However, the true test of scalability came later. From 75 million users pre-pandemic, the platform crossed the 100 million mark during the COVID-19 lockdown, showcasing its ability to adapt and engage audiences even when live cricket was at a standstill.

Riding the Fantasy Wave: Riding a Booming Market

According to Deloitte, fantasy sports in India have witnessed a phenomenal 200% growth, and DREAM11 is riding this wave with unmatched expertise. Their focus on cricket, the sport closest to Indian hearts, combined with intuitive features and constant innovation, has cemented their position as the undisputed leader in this burgeoning space.

Key Takeaways:

  • DREAM11's user base of over 100 million reflects its deep integration into India's cricket fandom.

  • Its $8 billion valuation and consistent growth are testaments to its successful business model.

  • The platform's scalability and adaptability, evident in its pre-pandemic and lockdown performance, showcase its resilience.

  • Riding the booming fantasy sports market, DREAM11 is poised to continue its dominance and redefine the way India experiences cricket.

DREAM11's story is not just about fantasy points and prize money; it's about igniting passion, fueling fan engagement, and creating a community where every cricket lover can be a leader, a strategist, and ultimately, a champion.

As the platform continues to evolve and innovate, one thing is certain: the future of Indian cricket fandom looks like it's being played on the DREAM11 pitch, one click at a time. 

10. Swiggy

Swiggy: Delivering Delight, One Bite at a Time

Imagine craving a delicious cheesecake on a busy Monday afternoon. With Swiggy, that craving doesn't stand a chance! As India's largest food delivery platform, Swiggy has transformed how we satisfy our culinary desires, one city and one bite at a time.

Let's explore what makes Swiggy the undisputed king of food delivery:

A Culinary Empire: Serving Millions Across 50+ Cities

Swiggy's footprint is impressive, serving over 50 million users in more than 50 cities across India. Partnering with over 40,000 restaurants, Swiggy offers a staggering array of cuisines and culinary experiences, catering to every taste bud imaginable. This extensive reach and diverse offerings make Swiggy the go-to platform for foodies nationwide.

From Humble Beginnings to Unicorn Stardom: A Rapidly Growing Giant

Founded in 2014, Swiggy's journey is an inspiring tale of ambition and agility. Starting with just five delivery boys and 25 restaurant partners, the company outpaced rival Zomato to achieve unicorn status within four years. This remarkable feat is attributed to their relentless focus on customer experience and strategic initiatives.

Customer Obsession: The Secret Sauce to Success

Swiggy understands that loyalty is earned, not given. That's why customer obsession is at the heart of their strategy. From efficient delivery to user-friendly interfaces and innovative features like Swiggy Genie for instant deliveries, they constantly strive to exceed expectations and create a seamless experience.

Adapting and Thriving: Weathering the Storm and Emerging Stronger

While other food delivery startups like TinyOwl and FoodPanda faltered, Swiggy adopted a proactive approach. By adapting to changing market dynamics and consumer preferences, the company not only survived but thrived during challenges like the pandemic. This resilience further solidified their position as a leader in the food delivery space.

Key Takeaways:

  • Swiggy's extensive reach, diverse partner network, and user-centric approach make it the dominant food delivery platform in India.

  • Its rapid rise from humble beginnings to unicorn status is a testament to its agility and focus on customer experience.

  • By consistently innovating and adapting to changing landscapes, Swiggy ensures its continued success and relevance in the ever-evolving food delivery market.

Swiggy has become more than just a food delivery app; it's a symbol of convenience, choice, and culinary delight. By prioritizing customer satisfaction, embracing innovation, and adapting to evolving needs, Swiggy is poised to continue reign supreme in the Indian food delivery landscape, ensuring that every craving finds its perfect match, one click at a time.

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