How Older Indians are Taking to OTT Music Apps in a Big Way

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How Older Indians are Taking to OTT Music Apps in a Big Way
31 Jan 2022
7 min read

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With the price of smartphones and data plans on the rise, older Indians are turning to on-demand music apps as a cheaper way to access music. However, it is not worth signing up for one of these apps in India, and their popularity is decreasing. That said, these apps are perfect for an older Indian who has a smartphone and is willing to pay a monthly subscription fee instead of using data plans. For them, these apps represent an affordable way to access music without having to use data. #TWN

If you're an older Indian and you don't know what on-demand music apps are, then you must be living under a rock. There is a big shift happening in the way we consume music nowadays. Instead of waiting for the radio to play your favorite song or standing in queues while waiting to buy it on iTunes or Amazon, you can now download songs from these platforms and listen to them as soon as they are available. Many of these apps also have video content that can be streamed right away. Some of the most popular ones include Saavn (the world's largest streaming service with over 30 million users), Gaana (India’s largest streaming service with over 20 million users), Apple Music, Spotify, and Google Play Music. Here are some tips worth considering before signing up for one of these services.

What are on-demand music apps?

On-demand streaming music apps are platforms where you can listen to your favorite songs and also watch music videos on demand. They include Saavn, Gaana, Apple Music, Spotify, Google Play Music, and others. Due to its popularity these days, there is a lot of debate about whether on-demand streaming services are replacing radio stations or not.

There are some benefits to using these apps as well:

  • It's convenient
  • You can play any song at any time
  • You can be in the company of friends while listening to your favorite tracks
  • You don't have to rely on the radio to hear a new song that may become popular.

But with all this convenience comes a few downsides as well:

  • Streaming services need bandwidth and data (which is expensive)
  • It can result in poor quality sound if your internet speed isn't up to par

So before signing up for one of these services, consider what it will cost you financially. Also, think about how much data you're willing to spend on each app and make sure your internet speed is sufficient enough for your needs.

Why are older Indians turning to these apps?

The most important reason why older Indians are turning to these apps is that they have a huge catalog of content. They have access to a lot of music and artists that aren't easily accessible on other platforms. Additionally, the quality of sound is high since these apps offer you lossless audio technology. Another reason why older Indians love these apps is that they offer an easy way for them to stream videos without any buffering issues. Not only that, but many of these apps allow you to connect with friends and explore the service's social features, which can be helpful if you're looking for new people to follow or chat with.

What else do these apps offer?

When you sign up for one of these apps, there are several other things that you should know about before you start using it. For instance, some of them offer extras like unlimited downloads or ad-free listening, which can be a big selling point for people who have a limited data plan. Another thing to think about is the value of the music they provide. Several different services cater to specific genres of music (for example, jazz). If the genre you want is not available on your preferred service, there are plenty of other alternatives that can help you out.

Which app is right for me?

If your goal is to listen to songs from your favorite artist or get your hands on new releases as soon as they come out, then a streaming service like Saavn might be a good option for you. It also offers video content, as well as exclusive discounts and offers from various brands and companies. On the other hand, if you're just looking for some background music in the background while working on something else, then Apple Music would be an excellent choice. Spotify and Google Play Music both offer high-quality audio tracks with millions of songs available at any given time. The important thing here is to make sure that whatever service you decide to use is suitable for your needs.

Is it worth it to sign up for one of these apps in India?

One question you should ask yourself before signing up for an app is whether the content that the app offers is worth it. If you're someone who loves listening to all types of music and not a lot of specific genres, then these apps are perfect for you. If you're more into certain genres like Indian or Bollywood music, then it's best to sign up for a platform that exclusively offers that type of content. Another consideration before signing up is how much data these services use on your phone. Some are more data-intensive than others, so make sure your device can take the load before signing up. The most important thing to keep in mind when selecting an Indian on-demand music service is what you love. 

If you love listening to just one artist or genre, then choose the service that caters to them exclusively instead of spending time trying to find new songs from different platforms. It will ensure that your experience with the service will be worth your time and effort. Outsourcing SEO services can be beneficial for companies looking for a way to focus on their core business without having to dedicate the necessary time and resources required to handle SEO-related tasks internally.


A recent report from Pew Research Center has shown that Indians aged 50 or older are increasingly turning to over-the-top (OTT) music streaming services as a source of entertainment. Music is an important aspect of many Indian households, not just the young. From Bollywood to religious songs, India’s music industry has always been one of the most popular in the world. With the advent of OTT apps, the older generation has a new avenue for music. The downside? The apps have not yet seen mass adoption, largely due to prohibitive pricing and a lack of content.
But with more options available, and more people joining the fold, it’s only a matter of time before these services become mainstream.

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