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Fashion Industry Sustainable Business

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31 Jul 2021
5 min read
TWN In-Focus

Post Highlight

Pandemic forced us to make relentless decisions! At the same time, many were persuaded to pitch a new road, to travel an untrodden one. We had to take a plunge either way, undeniable to resist the pandemic loss is what was called out for. A string of incalculable businesses is on the rise, that too sustainable ones, which left most of us awestruck. Saving the planet after such a catastrophic wave has been on our to-do list for a very long time. Since fashion is a part of our everyday lifestyle, citizens can start their forthcoming ventures with much rest in their hearts. #TWN

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The Fashion Industry and Sustainability

The fashion industry and sustainability might seem two distinct themes! However, with the right synergy of planning and implementation, you can achieve unified growth in both!

The first and foremost element which makes sense for a sustainable fashion business is to level up their fabric game. Hunt for eco-friendly products which are ethically clean and sustainable. Your business will definitely boost in such trying times. Nevertheless, incorporating fabrics like natural and organic ones have a minimal effect than synthetic ones. Sans the consumption of pesticides, organic cotton crops are the best option to opt for as they consort minimalist usage of water which is a bonus for your blooming sustainable business.

Sustainability in the Clothing Industry

It is possible to achieve Sustainability in the Clothing Industry!

Not many are aware that a path towards sustainable life requires ample research. Now when you have the idea about the various types of fabrics like cotton crops, other eco-conscious ones on the list most definitely are Bamboo, linen, and Tencel.

The most important factor to remember before you put a penny into starting a sustainable brand is to ensure the resources are free from any potential harm. Apart from the naturally sourced fabrics, deadstock, recycled ones are wonderful substitutes for a prosperous sustainable business. These fabrics fall under ‘leftovers’ or ‘untouched’ by apparel industries. Re-selling these fabrics for a few cents is a trick worshipped by some of the popular brands.

Final Words

Research is the key before steering the boat. One might curate a bucket list for upcoming challenges their business will undergo. Expanding networks and connectivity is much more likely to help your business grow in unbending ways. Ask the suppliers for swatches as it may help to identify quality inspection. Design your fabrics keeping in mind the target audience. Packaging of selected fabrics is what holds the public. You can incorporate the layers with colors that are making the buzz around the corner.