Razorpay Launches 'Believe' Brand Film on National Entrepreneurs Day to Celebrate the Entrepreneurial Journey

In a significant gesture on National Entrepreneurs Day, Razorpay, the foremost Omnichannel Payments and Banking Platform in India, has unveiled its latest brand film titled 'Believe.'

This cinematic endeavor serves as a poignant ode to the unwavering spirit and determination exhibited by entrepreneurs throughout their challenging journeys.

Launched across Razorpay's prominent social media platforms, including YouTube, LinkedIn, Twitter, and Instagram, the film captures the essence of every founder's narrative in under three minutes.

Developed in collaboration with Footloose Films, 'Believe' encapsulates the triumphs and tribulations, from the inception of a simple idea to overcoming formidable odds, that define an entrepreneur's expedition.

A successful founder, reflecting on his five-year journey, takes center stage in the film. The narrative delves into the challenges and victories, from relinquishing a lucrative job to embracing a vision, from a CEO to a receptionist, and from moments of solidarity to deafening solitariness. Throughout this introspection, the founder realizes that the driving force behind his journey has been an unwavering belief.

Commentary on the Launch:

Apurav Sethi, VP, Marketing, Razorpay, expressed, "With this brand film, we are pumped up to drive home the message that entrepreneurial spirit must be celebrated, appreciated, and supported, not limited to just their successes." He emphasized Razorpay's commitment to empowering founders, ensuring they never navigate their entrepreneurial journey alone.

He added, "India, being home to the third-largest startup ecosystem in the world, is a true testament to the mindset and purpose-driven outlook that our entrepreneurs have brought about."

Behind the Scenes with Razorpay:

Directed by Ishaan Gaur and Indrasish Mukharjee, the film serves as a vivid montage of moments, portraying the highs and lows, curveballs, and swift wins that constitute an entrepreneur's rollercoaster journey. Indrasish Mukherjee, Creative Director at Footloose Films, described the film as a 'Behind the scenes with Razorpay,' shedding light on the human stories, challenges, and achievements behind the entrepreneurial facade.

Highlighting Razorpay's Endeavors:

Razorpay stands as a stalwart supporter of businesses, offering a comprehensive product portfolio, including PG services, POS solutions, Business Banking, Rize Community, and Payroll solutions. The brand remains dedicated to fostering growth within the startup ecosystem in India.

This brand film follows the success of Razorpay's 'Imagined By AI' campaign, which featured 45 founders in 45 days, narrating their stories through the lens of artificial intelligence.

About Razorpay:

Razorpay, established in 2014, stands as India's leading omnichannel payments and banking platform, catering to over 10 million businesses. Co-founded by Shashank Kumar and Harshil Mathur, Razorpay has secured significant investments totaling USD 741.5 million through Series A to F funding rounds from marquee investors.

Latest facts about Razorpay

• India is home to the third largest startup ecosystem in the world.
• Razorpay is a trusted payments partner to over 10 million businesses in India.
• Razorpay has raised a total of USD 741.5 million in funding from marquee investors.

Conclusion:

As Razorpay unveils 'Believe' on National Entrepreneurs Day, the brand reaffirms its commitment to celebrating the resilience and tenacity of entrepreneurs. Through captivating storytelling, the film sheds light on the less-explored facets of an entrepreneur's journey, emphasizing the crucial role played by self-belief.