How to Use Video Marketing to Promote Your Small Business

Share Us

How to Use Video Marketing to Promote Your Small Business
01 Dec 2021
7 min read

Blog Post

You must be innovative in how you use your advertising expenditures if you want to build your small business. Video marketing is a great way to spread the word about what you do and show potential clients what they'll get out of it. If you're still not convinced that video marketing is ideal for your company, consider the following advantages. #ThinkWithNiche

If you want to grow your small business, you need to be creative in how you spend your advertising dollars. Video marketing is the best way to get the word out about what you do and show potential customers what they’ll gain if they become a customer. If you’re not sure that video marketing is right for you, here are some of the benefits that it can provide for your business.

1) A means of differentiation

When you’re comparing with other businesses in your area, it can be difficult to differentiate yourself from them. With video marketing, you can show potential customers how your company is different than others in your industry. If you want to be known as a brand that offers quick delivery or an affordable product or service, video marketing is one way to attract attention.

2) A way to augment other forms of advertising

Video marketing can help supplement other forms of advertising like print ads or radio spots. When done well, video ads complement these types of traditional media outlets by providing more information about who you are and what you offer. As people view more videos on social media channels like Facebook and Instagram, it will increase their familiarity with your business and create awareness for your brand.

3) An opportunity to tell stories

The best videos connect with the viewers on an emotional level through storytelling. Video marketers can connect with audiences through compelling stories better than any other type.

How to create videos for your business?

Video marketing is a great way to show potential customers what they’ll gain if they become a customer. There are many things you can do to make sure your video marketing campaign is successful. Follow these steps, and you’ll be on your way to generating lots of new leads for your business:
1. Define your goals
2. Decide on the right platform
3. Create the content for your video
4. Use social media to promote your video
5. Measure success

How to use video marketing effectively

You can even use it to attract new customers who are considering your competitors but haven't made up their minds yet.
While video marketing may seem like a daunting task, it's very easy to implement. You can either film your videos, or you can hire someone to produce them for you.

Specific tips on video marketing for small businesses

Video marketing is popular, cost-effective, and easy to use. Plus, it’s a great way for small businesses to create an emotional connection with their customers.

If you want to get started with video marketing, here are some specific tips for small businesses:

  • Keep it short and snappy. Your video should be less than 2 minutes long so that viewers don't lose interest.
  • Use your logo or company name in the background of the video to give viewers a sense of what your business is known for.
  • Include social media handles on your video so viewers can feel like they're getting to know your brand.


Video marketing is more than just a great way to show customers what you do. It’s an excellent way to communicate your business goals and objectives as well as provides a more personal approach to marketing that is often more persuasive for potential customers.
The benefits of video marketing are many and varied. There’s no reason not to take advantage of them.


TWN In-Focus