Top Online Shopping Sites in India

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Top Online Shopping Sites in India
04 May 2023
5 min read

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India has seen a remarkable surge in the e-commerce industry over the past decade, and it has become one of the fastest-growing markets in the world. The top online shopping sites in India have contributed significantly to this growth, making online shopping accessible to a vast number of people. According to recent data, the e-commerce industry in India is expected to reach a whopping $200 billion by 2026, with a compound annual growth rate of 17.5%.

The impact of the top online shopping sites on the Indian economy has been enormous. These sites have provided a platform for small and medium-sized enterprises to sell their products and reach a wider audience, resulting in an increase in employment opportunities and the growth of the country's manufacturing and service sectors. Moreover, the ease and convenience of online shopping have encouraged consumers to spend more, leading to a boost in consumer spending and economic growth.

If you're an avid online shopper or looking to explore the world of e-commerce, you've come to the right place! In this blog post, we'll introduce you to some of the top online shopping sites in India that have taken the retail industry by storm. These sites have a massive customer base and offer a wide range of products and services, making online shopping more accessible than ever before.

From electronics and fashion to food and groceries, you'll find everything you need and more on these platforms. We'll also explore the impact of these sites on the Indian economy, including the growth of small and medium-sized enterprises, increased employment opportunities, and the rise of digital payments. So, whether you're a seasoned online shopper or just starting, get ready to discover the top online shopping sites that have revolutionized the way we shop in India.

The top online shopping sites in India offer a wide range of products and services, from fashion and electronics to food and groceries. They have also introduced various payment options, including cash on delivery, net banking, and digital wallets, making online transactions easier and more accessible. This has contributed to the rise of digital payments in the country, promoting financial inclusion and reducing the reliance on cash.

These top online shopping sites in India have revolutionized the retail industry, providing a seamless shopping experience to consumers and a platform for businesses to expand their reach. Their impact on the Indian economy has been significant, driving economic growth, increasing employment opportunities, and promoting financial inclusion. As the e-commerce industry continues to grow, it is expected to play a crucial role in shaping India's economy and driving its development in the coming years.

Top Online Shopping Sites in India

Amazon India has quickly become one of the most popular e-commerce websites in India, offering a wide range of products including electronics, books, clothes, and more. With a daily unique visitor count of over 15 million, Amazon India is known for its competitive prices and fast delivery.

Founded: Amazon India was launched in 22 December 1994.

Founder: Jeff Bezos is the founder of Amazon.com.

Head Office: Amazon India's head office is located in Hyderabad, India

Alexa India Rank: 3

Alexa Global Rank: 42

Daily Unique Visitors: As of May 2023, Amazon India has a daily unique visitor count of over  4,785,792.

Product Portfolio:

Amazon India offers a wide range of products, including electronics, books, clothes, home appliances, groceries, beauty and personal care products, and more. The website also features a variety of international products, as well as exclusive deals and discounts for Amazon Prime members. Amazon India has also launched its own range of products, including the AmazonBasics line of home and electronic accessories. Additionally, the company has introduced Amazon Pantry and Amazon Fresh, offering customers convenient online grocery shopping and delivery services.

Customer Base:

Amazon India has a vast customer base with a daily unique visitor count of over 15 million. The platform caters to the needs of customers from all over India and has localized services in various regional languages to enhance the customer experience.

Expansion and Growth:

Since its launch in 2013, Amazon India has seen exponential growth in terms of customer base, product offerings, and geographical expansion. In 2020, the company announced that it would invest $1 billion in digitizing small and medium businesses in India and creating one million jobs by 2025. Additionally, Amazon India has also launched initiatives like "Local Shops on Amazon" and "I Have Space" to enable small businesses to sell their products on the platform and provide a delivery service for Amazon India.

Flipkart is one of the oldest and most popular e-commerce platforms in India. The company started as an online bookstore and has now expanded to offer a wide range of products including electronics, books, clothes, and more. With a daily unique visitor count of over 10 million, Flipkart is known for its extensive product portfolio and customer service.

Founded on: 22 December 1994

Founder: Sachin Bansal and Binny Bansal

Head Office: Bengaluru, Karnataka, India

Daily Unique Visitors:  2,262,847

Alexa India Rank: 6

Alexa Global Rank: 108

Product Portfolio: Flipkart offers a wide range of products including electronics, fashion, home and kitchen, beauty and personal care, baby care, toys, sports and fitness, and more.

Customer Base: Flipkart has a large customer base in India, with over 350 million registered users.

Monthly Turnover: In March 2021, Flipkart reported a monthly turnover of around $1.5 billion.

Expansion and Growth: Over the years, Flipkart has expanded its operations and acquired several other companies, including Myntra, PhonePe, and eBay India. In 2018, Walmart acquired a 77% stake in Flipkart for $16 billion, making it one of the biggest e-commerce deals in the world. Flipkart has also launched several initiatives such as Flipkart Wholesale and Flipkart Quick to further expand its reach and offer more convenience to its customers.

Myntra is one of the leading online fashion and lifestyle stores in India, offering a wide range of products including clothing, shoes, and accessories for men, women, and kids. The company was founded in 2007 and has a daily unique visitor count of over 5 million. Myntra is known for its trendy and affordable fashion options.

Myntra.com is one of the leading online fashion and lifestyle stores in India, offering a wide range of products including clothing, shoes, and accessories for men, women, and kids. Here is a detailed overview of Myntra.com:

Founded On: Myntra was founded in 2007 by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. In 2014, Myntra was acquired by Flipkart, making it a subsidiary of the Walmart-owned e-commerce platform.

Founder: Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena are the co-founders of Myntra.com. Bansal and Lawania had previously co-founded another e-commerce platform called Jabong.com.

Head Office: Myntra.com's headquarters are located in Bengaluru, India.

Daily Unique Visitors: 250,365

Alexa India Rank: 80

Alexa Global Rank: 649 

Product Portfolio: Myntra.com offers a wide range of products including clothing, footwear, fashion accessories, home decor, and personal care products.

Customer Base: Myntra.com has a diverse customer base, including men, women, and kids of all age groups. The platform is especially popular among fashion enthusiasts and trendsetters.

Monthly Turnover: According to a report by Economic Times, Myntra's monthly gross merchandise value (GMV) is estimated to be around $400 million.

Expansion and Growth: Since its inception, Myntra has grown rapidly and has become one of the most popular e-commerce platforms in India. The platform has expanded its product offerings and now offers a wide range of products from various brands. Myntra has also launched its own private label brands, which have been well-received by customers. The company has also expanded its operations to international markets, including the United States and the Middle East.

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Tata Cliq is an online marketplace owned by Tata Group, one of India's largest business conglomerates. The platform was launched in 2016 and has quickly gained popularity, offering a wide range of products including electronics, fashion, home appliances, and more.

Founded On: Tata Cliq was launched in 2016.

Founder: Tata Cliq is owned by Tata Group.

Head Office: The head office of Tata Cliq is located in Mumbai, Maharashtra.

Daily Unique Visitors: As of May 2023, Tata Cliq has an estimated daily unique visitor count of over  12,500

Alexa India Rank: 884

Alexa Global Rank: 12227

Product Portfolio: Tata Cliq offers a wide range of products including electronics, fashion, footwear, home appliances, and more. The platform also features a luxury section called "Tata Cliq Luxury" that offers premium fashion and lifestyle products from top brands.

Customer Base: Tata Cliq caters to customers across India, with a focus on urban areas. The platform offers a seamless online shopping experience and has a strong customer support system in place.

Monthly Turnover Expansion and Growth:

Tata Cliq has shown steady growth since its launch in 2016. In 2020, the platform reported a 50% increase in revenue compared to the previous year. The company has also been expanding its reach through strategic partnerships, such as a tie-up with Walmart-owned Flipkart to enable online sales of Tata's consumer electronics and appliances. Additionally, Tata Cliq has been investing in technology and innovation to enhance the online shopping experience for its customers.

Jio Mart is an online grocery store launched by Reliance Retail, offering a wide range of products including food, household essentials, and personal care items. The company was launched in 2020 and has already gained a daily unique visitor count of over 1 million. Jio Mart is known for its competitive prices and easy-to-use interface.

JioMart is one of the largest retail companies in India. The platform was launched in 2020 and aims to provide a seamless online grocery shopping experience to customers across the country.

Founded on: JioMart was launched in May 2020.

Founder: JioMart is owned and operated by Reliance Retail, a subsidiary of Reliance Industries Ltd. The founder and chairman of Reliance Industries is Mukesh Ambani.

Head Office: JioMart's head office is located in Mumbai, Maharashtra, India.

Daily Unique Visitors: 16,853

Alexa India Rank: 321

Alexa Global Rank: 3232

Product Portfolio:

JioMart offers a wide range of products including food, household essentials, personal care items, and more. Customers can choose from a variety of options from different brands and categories such as fruits and vegetables, dairy and bakery, packaged food, personal care, and home care.

Customer Base:

JioMart has a strong customer base, especially in metropolitan cities in India, due to the ease and convenience of online grocery shopping. The platform also offers various discounts and deals to attract customers.

Monthly Turnover Expansion and Growth:

JioMart has shown tremendous growth since its launch, with a monthly turnover of over Rs. 1,000 crore (approximately USD 135 million) in 2021. The platform has also expanded its services to new cities and towns in India to reach a wider customer base. In addition, JioMart has partnered with various local retailers and grocery stores to enhance its offerings and provide a better shopping experience to customers.

Ajio is an online fashion store that offers a wide range of products including clothing, shoes, and accessories for men, women, and kids. The company was founded in 2016 and has a daily unique visitor count of over 1 million. Ajio is known for its exclusive fashion options and affordable prices.

Ajio is offering a wide range of products including clothing, shoes, and accessories for men, women, and kids. Ajio is known for its trendy and fashionable clothing, footwear, and accessories at affordable prices.

Founded on: Ajio was founded in 2016 by Reliance Industries.

Founder: Ajio is owned and operated by Reliance Retail, a subsidiary of Reliance Industries. The founder of Reliance Industries is Mukesh Ambani.

Head Office: Ajio's head office is located in Mumbai, Maharashtra, India.

Daily Unique Visitors: 78,984

Alexa India Rank: 252

Alexa Global Rank: 2541

Product Portfolio:

Ajio offers a wide range of products including clothing, footwear, and accessories for men, women, and kids. The product range includes ethnic wear, western wear, activewear, footwear, bags, and accessories.

Customer Base:

Ajio has a large customer base in India, primarily in the age group of 18 to 35 years. The company has gained popularity for its trendy and affordable fashion products.

Monthly Turnover Expansion and Growth:

In March 2021, Reliance Retail announced that its fashion e-commerce business, which includes Ajio, reported a 42.6% year-on-year growth in revenue to INR 17,478 crore (approximately USD 2.4 billion) for the year ending March 2021. The company's strong growth can be attributed to its focus on digitalization and expansion of its online presence. Ajio has also been expanding its product portfolio and offering more options to its customers.

Pepperfry is an online furniture and home decor store, offering a wide range of products including furniture, home decor, and kitchenware. Founded in 2011, Pepperfry has a daily unique visitor count of over 500,000 and is known for its affordable furniture options and reliable delivery.

Pepperfry is an Indian online furniture and home decor store that was founded in 2011 by Ambareesh Murty and Ashish Shah. The company is headquartered in Mumbai, Maharashtra, India. Pepperfry offers a wide range of products including furniture, home decor, kitchenware, dining, and housekeeping items.

Founded on: Pepperfry was founded in January 2011 by Ambareesh Murty and Ashish Shah.

Founder: Ambareesh Murty and Ashish Shah are the co-founders of Pepperfry.

Head Office: The head office of Pepperfry is located in Mumbai, Maharashtra, India.

Daily Unique Visitors: 33,322

Alexa India Rank: 387

Alexa Global Rank: 4831

Product Portfolio: Pepperfry offers a wide range of products including furniture, home decor, kitchenware, dining, and housekeeping items.

Customer Base: Pepperfry has a loyal customer base in India who appreciate the convenience and variety offered by the online store.

Monthly Turnover,

Pepperfry has experienced steady growth since its launch in 2011. In the 2019 financial year, Pepperfry reported a turnover of Rs 1,538 crore, which was a growth of over 25% from the previous year. The company has also expanded its presence with several offline stores across India. As of 2021, Pepperfry has a total of 65 offline stores in India.

Expansion and Growth:

Pepperfry has grown rapidly since its inception, expanding its product portfolio and customer base. The company has raised over $200 million in funding from various investors, including Goldman Sachs and Norwest Venture Partners. In addition to its online platform, Pepperfry has also established a network of offline studios where customers can touch and feel the products before making a purchase. The company has also launched its own private label, which has been well-received by customers. Pepperfry has expanded its operations to over 500 cities in India and aims to become the leading online furniture and home decor store in the country.

Snapdeal is one of the largest e-commerce platforms in India, offering a wide range of products including electronics, books, clothes, and more. Founded in 2010, Snapdeal has a daily unique visitor count of over 1 million and is known for its extensive product portfolio and affordable prices.

Snapdeal is an Indian e-commerce company that was founded in 2010. The company started as a deals and coupons platform and later expanded its operations to become a full-fledged online marketplace. Snapdeal offers a wide range of products including electronics, fashion, home and kitchen appliances, sports and fitness, and more.

Founded On: Snapdeal was founded in February 2010 by Kunal Bahl and Rohit Bansal.

Founder: The company was founded by Kunal Bahl and Rohit Bansal.

Head Office: The headquarters of Snapdeal is located in New Delhi, India.

Daily Unique Visitors: 105,567

Alexa India Rank: 283

Alexa Global Rank: 2820

Product Portfolio:

Snapdeal offers a wide range of products including electronics, fashion, home and kitchen appliances, sports and fitness, and more. The company has tied up with several manufacturers and sellers to provide a vast selection of products to its customers.

Customer Base:

Snapdeal has a large and loyal customer base in India, with millions of users who regularly shop on the platform. The company has a strong focus on customer satisfaction and offers multiple payment options, easy returns, and quick deliveries to provide a hassle-free shopping experience.

Monthly Turnover Expansion and Growth:

Snapdeal has seen significant growth since its inception in 2010. In 2020, the company reported a monthly turnover of around $5 million. Snapdeal has also expanded its operations by launching several new initiatives, such as Snapdeal Ads, Snapdeal Plus, and Snapdeal Gold, to enhance the customer experience and increase sales. The company has also received several rounds of funding from investors and is valued at over $2 billion.

PayTm Mall is an e-commerce platform owned by Paytm, offering a wide range of products including electronics, books, clothes, and more. The company was launched in 2017 and has a daily unique visitor count of over 2 million. PayTm Mall is known for its user-friendly interface and fast delivery.

Paytm Mall is one of India's leading digital payment platforms. The website was launched in 2017 with the aim of providing a comprehensive online shopping experience to customers in India.

Founded on: Paytm Mall was launched in February 2017.

Founder: Paytm Mall is owned by Paytm, a digital payment platform in India. Paytm was founded by Vijay Shekhar Sharma in 2010.

Head Office: The headquarters of Paytm Mall is located in Noida, Uttar Pradesh, India.

Daily Unique Visitors: 41,524

Alexa India Rank: 944

Alexa Global Rank: 12729

Product Portfolio:

Paytm Mall offers a wide range of products including electronics, fashion, home and kitchen appliances, mobile phones, laptops, and more. It also offers various services such as movie tickets, flight bookings, and bill payments.

Customer Base:

Paytm Mall has a growing customer base in India who appreciate the convenience and various options provided by the online store. It also offers various discounts and cashback offers to attract and retain customers.

Monthly Turnover, Expansion and Growth:

As of 2021, Paytm Mall has a monthly turnover of over 300 crore rupees. It has expanded its reach to over 20,000 pin codes across India. Paytm Mall has also been exploring various opportunities to expand its business such as launching its own logistics network and acquiring other e-commerce players. In 2020, Paytm Mall acquired ShopClues, another Indian e-commerce platform, in an effort to further expand its customer base and product offerings.

ShopClues is an online marketplace offering a wide range of products including electronics, books, clothes, and more. Founded in 2011, ShopClues has a daily unique visitor count of over Shopclues.com is an Indian e-commerce platform that was founded in 2011. It is known for its focus on unstructured categories of products, as well as its low prices and discounts.

Founded on: Shopclues.com was founded in July 2011 by Sanjay Sethi, Sandeep Aggarwal, and Radhika Aggarwal.

Founder: Shopclues.com was co-founded by Sanjay Sethi, Sandeep Aggarwal, and Radhika Aggarwal.

Head Office: The head office of Shopclues.com is located in Gurugram, Haryana, India.

Daily Unique Visitors: 41,524

Alexa India Rank: 944

Alexa Global Rank: 12729

Product Portfolio:

Shopclues.com offers a wide range of products including electronics, fashion, home and kitchen, and beauty and grooming.Shopclues.com also offers products under categories such as sports and health, automotive, and books and daily needs. The platform features a vast collection of products ranging from affordable to premium, making it accessible for customers from all backgrounds. With a focus on providing a seamless shopping experience, Shopclues.com also offers easy payment options such as Cash on Delivery and online payments through credit/debit cards, net banking, and wallets. Additionally, the platform provides free shipping on select products to further enhance the customer experience.

Meesho is a social commerce platform that allows individuals to start their own online businesses without the need for an inventory. The platform offers a wide range of products including fashion, home decor, and electronics. Meesho was founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, and it is headquartered in Bangalore, India. As of 2021, Meesho has over 13 million entrepreneurs on its platform and has raised over $1.1 billion in funding.

Meesho is an Indian social commerce platform that allows small businesses and individuals to start their online businesses without any investment. The platform connects manufacturers and wholesalers directly to resellers, who can then sell their products to end consumers through social media platforms like WhatsApp, Facebook, and Instagram.

Founded on: Meesho was founded in 2012 by Vidit Aatrey and Sanjeev Barnwal.

Founder: Meesho was founded by Vidit Aatrey and Sanjeev Barnwal.

Head Office: Meesho's headquarters is located in Gurgaon, India

Average Site Visitors: 8.2M/Monthl

Product Portfolio:

Meesho offers a wide range of products including fashion, beauty and personal care, home and kitchen, and electronics.Meesho primarily focuses on selling products that are popular in India, including traditional Indian wear such as sarees, kurta sets, and ethnic jewelry. The platform also has a significant collection of Western wear, footwear, and accessories. Additionally, Meesho offers a range of home and kitchen products, such as bedsheets, curtains, and kitchenware. The platform has a significant selection of mobile phones and accessories, as well as electronics like headphones and speakers.

Customer Base:

Meesho's customer base includes small business owners, entrepreneurs, and individuals who want to start their online businesses without any investment.

Monthly turnover:

In May 2021, Meesho raised $300 million in a funding round led by SoftBank Vision Fund 2, taking the company's valuation to $2.1 billion. As of 2021, Meesho has a monthly turnover of around $40 million.

Expansion and Growth:

Meesho has seen significant growth since its launch and has expanded its operations to several cities in India. In 2021, the company also announced plans to expand internationally, starting with markets in Southeast Asia. Meesho has also been recognized as one of the fastest-growing startups in India, and has won several awards for its innovative business model.

Nykaa is one of the leading online beauty and wellness marketplaces in India. The platform offers a wide range of products including makeup, skincare, haircare, and wellness products. Nykaa was founded in 2012 by Falguni Nayar and is headquartered in Mumbai, India. As of 2021, Nykaa has over 17 million monthly active users and has raised over $1 billion in funding. In addition to its online platform, Nykaa also operates brick-and-mortar stores across India.

Founded On: Nykaa.com was founded in 2012 by Falguni Nayar, a former managing director of Kotak Mahindra Capital Company.

Founder: Falguni Nayar is the founder and CEO of Nykaa.com. Prior to launching Nykaa, she worked as a managing director at Kotak Mahindra Capital Company for nearly 20 years.

Head Office: Nykaa.com is headquartered in Mumbai, Maharashtra, India.

Average Site Visitors : 8.2M/Monthly

Product Portfolio:

Nykaa.com offers a wide range of beauty and wellness products including makeup, skincare, haircare, fragrances, personal care, and wellness supplements. It also has a private label, Nykaa Cosmetics, which offers a range of affordable and high-quality makeup and beauty products.

Customer Base:

Nykaa.com has a strong and loyal customer base in India, especially among young women who are interested in beauty and wellness products. The website has also attracted international customers with its wide range of products and affordable prices.

Monthly Turnover:

In 2021, Nykaa.com reported a monthly turnover of over 100 crore INR (approximately 13.5 million USD).

Expansion and Growth:

Since its launch in 2012, Nykaa.com has experienced tremendous growth and expansion. It has opened over 70 physical stores in India and plans to expand to over 180 stores in the near future. Nykaa.com has also launched a men's grooming section, Nykaa Man, and expanded its private label, Nykaa Cosmetics. In 2021, the company filed for an initial public offering (IPO) to raise funds for further expansion and growth.

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