How Small Business Will Grow Using Digital Platforms.

Share Us

How Small Business Will Grow Using Digital Platforms.
30 Aug 2021
7 min read

Blog Post

Taking your business digital isn't almost building your image or being seen to rub shoulders with the large boys. There are tangible advantages to be leveraged. Today, regardless of what category your business operates in, regardless of what model it follows, regardless of what kind of customers you cater to, you'll find how to use the web space to your benefit#ThinkWithNiche

A simple Google search will reveal that any business you can think of has some sort of internet presence, including those that you may consider direct competition for your own. Clearly, they've made the intentional decision to go with a virtual presence because of the expense.

In fact, even if you think of yourself as a simple brick and mortar company, you've probably already gone virtual to a point, although unknowingly. Because, if you think about it, even the trustworthy act of taking card or mobile app-primarily based completely payments is a step in the proper direction.

However, you have progressed much beyond virtual to a far greater degree. Whether you think about yourself regularly or run a web-based business, there is always opportunity to expand your virtual footprint – and to take advantage of the multi-dimensional advantages that distance provides.

Six Virtual Characteristics That Affect Small Businesses And Msmes

1. More small organisations will use the internet to disseminate information. According to a recent study, while 63 per cent of MSME respondents said they wanted to go virtual, just 5% of them had really done so. Virtual evaluations were average to excellent in 80 percent of all digitised MSMEs.

2.Small businesses are embracing cloud-based solutions. 60 percent of MSME are using cloud-based technologies to get a competitive advantage and boost productivity. The solutions on offer are excellent yet inexpensive, adaptable to any and all types of agency scenarios, and give scale economies. Password administration, CRM, and dealing with mailing lists are among the top responses people choose.

3. Small businesses are being encouraged by the government to increase their usage of cloud-based technologies. One of the government's stated goals is to assist MSME in leveraging the newest virtual technologies in order to expand and scale, with the goal of increasing the sector's share of GDP from 35 percent to 50 percent over the next five years. It has opened 18 generation education centres, or ‘Tool Rooms,' to assist MSMEs with research and generation, with the goal of increasing the number of such centres to over 150. Through the straight gain switch path, it is also offering subsidies to MSME employing cloud-based completely communication and expertise technologies.

4. Small businesses are adapting to the needs of millennials. Small businesses are gradually moving closer to social media, video content, influencer marketing, and mobile marketing in order to connect with millennial buyers, who are dominating the market — both in terms of sheer numbers and spending power.

5. For small agencies, social media dominates the advertising and marketing mix. According to recent advertising and marketing research, 96 per cent of small businesses use social media as part of their marketing plan. In terms of reach, effect, and conversion. and out of which, Facebook in particular is doing wonders for them.

6. Chatbots will become increasingly important for small businesses. Around 45 percent of small businesses believe that better customer service is essential for sales development. Given their limited resources and the fact that they still use the internet, automation will be critical to improving customer ratings while also simplifying operations. Your launching pad for success Going virtual may help your business expand up enormously and serve as a catapult for your company to reach new heights of performance and success.

You May Like


TWN Exclusive