Creative Ways To Boost Brand Image Through YouTube

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Creative Ways To Boost Brand Image Through YouTube
01 May 2023
3 min read

Blog Post

Introduction: In today's digital landscape, YouTube has become an essential platform for businesses and brands looking to make an impact. With millions of users and countless hours of content uploaded every day, it's crucial for brands to stand out and make a lasting impression on their target audience. While creativity is a key component of successful YouTube campaigns, it's not about being different for the sake of it. Instead, focus on creating engaging, original, and valuable content that resonates with your viewers.

In this article, we'll explore some innovative ways to boost your brand image on YouTube, from acquiring established channels to leveraging YouTube Shorts and showcasing product comparisons. By implementing these strategies, you can effectively engage with your target audience and set your brand apart from the competition.

The first step to enhancing your brand image on YouTube is understanding the importance of creativity in your content. Many brands make the mistake of focusing solely on being different or outlandish in their content, which can ultimately deter potential viewers. To truly capture your audience's attention, it's essential to focus on producing content that is not only creative but also engaging and valuable.

One way to do this is by acquiring established YouTube channels with a built-in audience. By purchasing a channel with an existing following, you can quickly tap into a new audience that may be interested in your products or services. This approach allows you to bypass the time-consuming process of building an audience from scratch and helps you establish a strong presence on the platform.

Another creative strategy to boost your brand image on YouTube is leveraging the power of YouTube Shorts. These short-form videos have gained significant traction in recent years, and many brands are using them to engage viewers and promote their longer-form content. By creating engaging and informative Shorts, you can give viewers a taste of your brand's unique value proposition and entice them to explore your channel further.

Lastly, showcasing product comparisons is an effective way to demonstrate the superiority of your products and services. By comparing your offerings side-by-side with those of your competitors, you can highlight the unique selling points of your products and show potential customers why they should choose your brand over others.

Creative Ways To Boost Brand Image Through YouTube

Paint this phrase in big flashing words in your mind, “Creative isn't the same as being different, kooky, outlandish or weird.” Again, a “Creative” method doesn't have to be original, smart, unprofessional or professional. This article considers creative ways to boost your brand image, and none of them feature the same dumb advice that other articles offer.

The Problem With Being Creative

Perhaps the best examples come from the dating world. Dating gurus tell men that beautiful women will not even remember their name useless they are unique and creative in their approach. As a result, men come up with all sorts of cringe worthy dumb things to do and say, from “Negging” and insults, to cocky jokes and “Wing men.”

Yet, little do they know that every man who talks to a beautiful woman is trying to be original, unique and creative. It gets to the point where hot women in their 20s prefer a guy to simply walk over and say “Hi,” because all the guys being “Original” end up pulling the same maneuvers.

Grab an Audience By Its Fluffy Scrawny Neck

Slowly building an audience and growing your influence is old school. While you are doing that, your competitors are churning out paid-and-bought videos that are gathering followers by the hundreds. Yet, this is a very expensive and not a very creative way to boost your brand image. 

Instead, you should buy YouTube channels from companies like Fameswap and then market to their built-in audiences. There are people all around the country who are building up their social media presence and have no idea how to fully exploit their audience. They use YouTube’s ads system, but it doesn't pull in enough money to justify all the effort. These people want to sell their accounts, and they do. They sell them to people like you who can batter their audiences with top-level marketing and spread their brand message like oil over a swimming pool. 

Run Previews on Shorts 

YouTube’s shorts system is a big mess. They are trying so hard to compete with TikTok videos without understanding the first thing about why TikTok is so popular. YouTube’s confusion leaves it open for exploitation. 

The Shorts have a small window of prominence. If your Short hasn't seen a lot of traffic within two days, then it probably won’t. However, all you have to do is take it down, rejig the timing and music, and then try again. You can bag around 3000 to 5000 views per Short. Use them as previews to your larger content. Give people a small taste of what you have on offer with your bigger videos. This encourages the incidental viewers to stick around and take a look at your longer videos and hopefully become subscribers. 

Prove Your Worth Online 

Take your best products, and stress-test them side-by-side with your competitors. People have had great success with this type of promotional method. Like when Volvo paid influencers to pull apart a Porsche and try to pull apart a Volvo, showing people how the Porsche was weak and flimsy whereas the Volvo luxury car was hard to pull apart. It was remarkable seeing how easily parts of the door, the bumper and even the lights were able to come off. 

You don't even need to prove your point with your own products. For example, if you are selling Smartphones, you can show how one variety is fully waterproof and another isn't by dropping them both into the pool, and then diving down to retrieve them. You could even show them being operated underwater. 

You don't have to go for shock value, but shock value is something you could add. Again, you could stack your concrete ornaments against your competitor's and then drop a car on them to see which break first.

Conclusion:

Boosting your brand image on YouTube requires a creative and strategic approach. By leveraging the power of channel acquisitions, YouTube Shorts, and compelling product comparisons, you can effectively engage with your target audience and set your brand apart from the competition.

As you implement these strategies, remember that creativity doesn't have to be synonymous with being different or outlandish. Instead, focus on creating content that truly resonates with your viewers and showcases the value and unique selling points of your products or services. By doing so, you'll not only enhance your brand image but also create a loyal and engaged community of subscribers on YouTube.

In conclusion, the key to success on YouTube lies in striking the right balance between creativity and value. Ensure your content is engaging, original, and informative, and don't be afraid to think outside the box when it comes to promoting your brand. By utilizing strategies such as channel acquisitions, YouTube Shorts, and product comparisons, you can effectively boost your brand image and build a strong presence on the platform.

Remember, as you continue to grow your YouTube presence, it's essential to keep your audience's needs and preferences in mind. Continuously analyze your content's performance, listen to feedback from your viewers, and adapt your strategies as needed. By doing so, you'll be well on your way to creating a successful and impactful YouTube presence that elevates your brand image and drives long-term growth.

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