Brands You Thought Were International But Are Proudly Indian: Celebrating Desi Pride

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Brands You Thought Were International But Are Proudly Indian: Celebrating Desi Pride
27 Jul 2023
3 min read

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Brands play a significant role in our lives, shaping our choices and preferences as consumers. When we think of well-established brands, we often assume they originate from countries known for their global influence and economic power.

However, it may come as a surprise that some of the brands we encounter daily, and assume to be non-Indian, actually have their roots firmly planted in India.

In this article, we delve into the fascinating world of Indian brands that have managed to gain recognition and establish their mark in the market, even though many consumers may not be aware of their Indian origins. These brands have successfully navigated the competitive business landscape, capturing the attention and loyalty of consumers, both in India and globally.

Branding is not just about creating a distinctive logo or catchy tagline; it represents a company's vision and values. It takes years of dedication, hard work, and relentless pursuit of excellence to earn a prominent place among consumers' preferences.

Often, we overlook the nationality of a brand, focusing solely on the quality of the products or services it offers. However, uncovering the Indian identity behind these successful brands adds another layer of pride and appreciation for the ingenuity and innovation born within our own country.

In this enlightening journey, we will introduce you to a diverse range of Indian brands that have made a significant impact in various industries. From iconic spirits to renowned fashion labels, and from automotive giants to innovative cosmetics, these brands have defied expectations and become leaders in their respective fields.

Join us as we unveil the hidden gems of Indian brands, shedding light on their origins, accomplishments, and their extraordinary journeys to global recognition. Prepare to be surprised and inspired by the ingenuity and success stories of these Indian brands that have quietly shaped our lives and the world around us.

India's entrepreneurial spirit and innovative prowess have given rise to numerous successful brands that have achieved global recognition. While some brands are instantly recognized as Indian, there are others that may surprise you.

In this article, we delve into the world of lesser-known Indian brands that have defied expectations and established themselves as prominent players in their respective industries.

Let's uncover the fascinating stories behind these brands and celebrate their remarkable achievements.

Brands You Thought Were International But Are Proudly Indian: Celebrating Desi Pride

1. Old Monk: The Iconic Indian Rum

The rich legacy of India's beloved rum and its enduring popularity.

Year of Launch:

1954 Old Monk, the iconic Indian rum, was first launched in 1954. It was introduced by Mohan Meakin Limited, a renowned Indian alcoholic beverage company with a long-standing history in the country's liquor industry.

Founded by: Mohan Meakin Limited

Old Monk was founded by Mohan Meakin Limited, a diversified conglomerate with interests in breweries, distilleries, engineering, and hotels. Mohan Meakin Limited was established in 1855 and has played a significant role in shaping India's alcoholic beverage industry.

Founded By Old Monk was founded by the visionary entrepreneurs of Mohan Meakin Limited, who recognized the potential for creating a distinctive and high-quality Indian rum.

Location: Ghaziabad, Uttar Pradesh

The headquarters and production facility of Mohan Meakin Limited, the company behind Old Monk, is located in Ghaziabad, Uttar Pradesh. T

Old Monk's enduring popularity can be attributed to its exceptional quality, distinct taste, and affordable pricing. It has received numerous awards and accolades, further cementing its reputation as one of the finest rums produced in India.

Reach in the Global Market

While Old Monk primarily caters to the Indian market, it has also made its mark in the global rum industry. The brand has gained recognition and appreciation among rum enthusiasts and connoisseurs worldwide.

Old Monk has successfully expanded its reach in various international markets, including the United Kingdom, United States, Canada, Australia, and several countries in Europe. It has garnered a dedicated following for its unique flavor profile, smoothness, and value for money.

The rum's global success can be attributed to its distinctive taste, word-of-mouth reputation, and strong brand presence. Old Monk has become a sought-after spirit in bars, restaurants, and liquor stores across different continents, showcasing the global appeal of Indian-made alcoholic beverages.

With its rich legacy, enduring popularity, and growing international presence, Old Monk continues to be a beloved rum brand that exemplifies the craftsmanship and excellence of Indian distilleries.

2. Royal Enfield: The Legendary Motorcycle Brand

Tracing the journey of Royal Enfield, India's oldest and most iconic motorcycle manufacturer.

Year of Launch: 1901

Royal Enfield, India's oldest and most iconic motorcycle brand, was founded in 1901. With a history spanning over a century, Royal Enfield has become synonymous with classic motorcycles known for their timeless design, robust performance, and distinctive thumping sound.

Founded By: Albert Eadie and Robert Walker Smith

Royal Enfield was founded by two British entrepreneurs, Albert Eadie and Robert Walker Smith. They established the company with a vision to manufacture motorcycles that combined durability, reliability, and innovation.

Location: Chennai, Tamil Nadu

Reach in the Global Market

Over the years, Royal Enfield has expanded its presence beyond India and gained a strong foothold in the global motorcycle market. The brand's motorcycles are now sold and cherished by enthusiasts in numerous countries worldwide.

Royal Enfield's classic motorcycles have garnered a cult following and are appreciated for their retro-inspired design, powerful engines, and smooth riding experience. The brand's commitment to preserving its heritage while embracing modern technologies has contributed to its global appeal.

Royal Enfield has established a robust distribution network, with dealerships and showrooms spanning across various continents. It has successfully entered key international markets, including the United States, the United Kingdom, Australia, Europe, and several Asian countries.

The brand's global success can be attributed to its dedication to craftsmanship, continuous product innovation, and a strong brand identity. Royal Enfield motorcycles have gained recognition for their distinctive character and ability to evoke a sense of adventure and exploration.

Tracing the Journey of Royal Enfield, India's Oldest and Most Iconic Motorcycle Manufacturer The journey of Royal Enfield is a testament to its enduring legacy and the passion of its riders. From its humble beginnings in 1901 to its current status as a global motorcycle brand, Royal Enfield has remained true to its roots while embracing the evolving needs and aspirations of riders around the world.

Royal Enfield's motorcycles are known for their vintage-inspired design elements, such as the iconic fuel tank, retro-styled instruments, and wide handlebars. The brand has consistently introduced new models and variants, catering to different riding preferences and lifestyles.

With a focus on quality, Royal Enfield ensures that each motorcycle is meticulously crafted, reflecting the brand's commitment to excellence and attention to detail. The motorcycles feature powerful engines, comfortable ergonomics, and modern features, making them suitable for both urban commuting and long-distance journeys.

The brand has also fostered a vibrant community of Royal Enfield riders and enthusiasts who come together for rides, events, and shared experiences. This sense of camaraderie and the passion for riding has contributed to the brand's strong and loyal customer base.

In recent years, Royal Enfield has ventured into electric motorcycles and explored sustainable mobility solutions. This forward-thinking approach demonstrates the brand's commitment to embracing emerging technologies while staying true to its core values.

3. Louis Phillipe: Fashionable Indian Menswear Brand

How Louis Phillipe transformed the Indian fashion landscape with its premium menswear offerings.

Year of Launch: 1989

Louis Phillipe, the renowned Indian menswear brand, was launched in 1989. Since its inception, the brand has been at the forefront of the Indian fashion industry, offering premium clothing and accessories for men.

Founded By: Madura Fashion & Lifestyle (Aditya Birla Group)

Louis Phillipe was founded by Madura Fashion & Lifestyle, a division of the Aditya Birla Group. The Aditya Birla Group is a conglomerate known for its diverse portfolio of businesses across various sectors, including fashion, retail, and textiles.

Location: Bengaluru, Karnataka

Reach in the Global Market

Louis Phillipe has made significant strides in establishing its presence in the global fashion market. The brand's commitment to delivering high-quality menswear, impeccable craftsmanship, and contemporary designs has garnered international recognition and appeal.

Louis Phillipe's clothing line encompasses a wide range of formal and semi-formal wear, including shirts, trousers, suits, blazers, t-shirts, and accessories. The brand focuses on providing elegant and sophisticated attire that caters to the discerning tastes of modern men.

With its emphasis on quality fabrics, meticulous tailoring, and attention to detail, Louis Phillipe has positioned itself as a symbol of style and refinement. The brand has successfully carved a niche for itself in the premium menswear segment, both in India and abroad.

Louis Phillipe has expanded its footprint beyond Indian borders and has a presence in several countries across the globe. Its products are available through exclusive brand stores, multi-brand outlets, and e-commerce platforms, catering to a diverse customer base.

The brand's global expansion strategy includes collaborations with international retailers, participation in fashion shows and exhibitions, and targeted marketing initiatives. Louis Phillipe has successfully captured the interest and loyalty of fashion-conscious individuals worldwide.

Louis Phillipe's success can be attributed to its ability to blend classic and contemporary elements in its designs, ensuring that its collections remain relevant and appealing to the evolving fashion landscape. The brand consistently introduces new styles and trends while upholding its commitment to quality and craftsmanship.

Through its global outreach, Louis Phillipe has become a prominent ambassador of Indian fashion, showcasing the country's sartorial expertise and design sensibilities on a global stage. The brand's achievements reflect the growing recognition and appreciation of Indian fashion brands in the international market.

Louis Phillipe's continuous growth and success in the global fashion arena demonstrate its ability to adapt to changing consumer preferences, deliver exceptional products, and establish a distinct brand identity. With its commitment to excellence and innovation, Louis Phillipe continues to shape the Indian fashion landscape and inspire men to dress with style and confidence.

4. Monte Carlo: The Trendsetting Fashion Label

The rise of Monte Carlo as a leading Indian brand in the fashion industry.

Year of Launch: 1984

Monte Carlo, the trendsetting fashion label, was launched in 1984. Since its inception, the brand has been synonymous with high-quality woolen apparel and has expanded its product range to offer a wide variety of clothing for men, women, and children.

Founded By: Oswal Woolen Mills Ltd

Monte Carlo was founded by Oswal Woolen Mills Ltd., a textile company based in Ludhiana, Punjab. The company was established by the Oswal family, known for their expertise in the textile industry and their commitment to producing top-notch woolen fabrics and garments.

Location: Ludhiana, Punjab

Reach in the Global Market

Monte Carlo has made significant strides in establishing its presence in the global fashion market. The brand's commitment to quality, innovative designs, and customer-centric approach has propelled its growth and popularity beyond Indian borders.

Monte Carlo's product portfolio includes a diverse range of apparel, including sweaters, jackets, sweatshirts, t-shirts, trousers, dresses, and accessories. The brand caters to various segments of the market, offering both casual and formal wear that blends comfort and style.

With a focus on using premium fabrics, modern manufacturing techniques, and meticulous attention to detail, Monte Carlo has gained recognition for its superior craftsmanship and durability. The brand's products reflect the latest fashion trends, ensuring that customers can stay ahead of the curve.

Monte Carlo has successfully expanded its reach in the global market through strategic partnerships, collaborations, and distribution networks. The brand has established a strong presence in several countries, including the United States, Canada, Europe, Middle East, and South East Asia.

The brand's international expansion has been facilitated by its participation in global fashion exhibitions, trade shows, and retail partnerships with renowned international retailers. Monte Carlo's products are available through exclusive brand stores, multi-brand outlets, and online platforms, providing accessibility to customers worldwide.

Monte Carlo's success in the global market can be attributed to its ability to blend Indian craftsmanship and design aesthetics with international fashion sensibilities. The brand's commitment to delivering high-quality products at competitive prices has resonated with customers across different cultures and demographics.

In addition to its global presence, Monte Carlo remains deeply rooted in its Indian heritage and has garnered a loyal customer base within the country. The brand's extensive retail network spans across major cities in India, making its products easily accessible to Indian consumers.

Monte Carlo's continuous focus on innovation, customer satisfaction, and sustainable practices has earned it numerous accolades and recognition in the fashion industry. The brand's commitment to ethical and responsible manufacturing has also contributed to its appeal among conscious consumers.

5. Lakme: The Pioneer of Indian Beauty

Exploring the iconic journey of Lakme, India's first indigenous cosmetics brand.

Year of Launch: 1952

Lakme, the pioneer of Indian beauty, was launched in the year 1952. It holds the distinction of being the first indigenous cosmetics brand in India, catering specifically to the needs and preferences of Indian women.

Founded By: Tata Group and Simone Tata Lakme

was founded as a joint venture between the Tata Group, one of India's largest conglomerates, and Simone Tata, an eminent businesswoman. The collaboration brought together the Tata Group's business acumen and Simone Tata's vision for creating a cosmetics brand that celebrates the beauty of Indian women.

Location: Mumbai, Maharashtra

Reach in the Global Market

Over the years, Lakme has expanded its presence and made a mark in the global beauty market. The brand's commitment to offering high-quality products, innovative formulations, and trendsetting designs has garnered a loyal customer base not only in India but also across various countries.

Lakme offers a comprehensive range of beauty and skincare products, including makeup, skincare essentials, and haircare solutions. The brand is known for its wide selection of shades that cater to diverse Indian skin tones and its collaborations with renowned fashion designers for runway shows and beauty collections.

With its emphasis on combining traditional Indian aesthetics with global beauty trends, Lakme has gained recognition as a leading Indian beauty brand. It continues to innovate and launch new products that resonate with the evolving needs and aspirations of modern consumers.

Through its marketing campaigns, Lakme has become synonymous with beauty and has set new standards in the Indian beauty industry. The brand's Lakme Fashion Week, a premier fashion event in India, has become a platform to showcase the latest fashion trends and beauty innovations.

Also Read: Top Fashion Brands: The Best Clothing Brands in the World

6. Jaguar: The Luxurious Indian-British Automotive Brand

Tracing the fascinating ownership transition of Jaguar and its strong Indian connection.

Year of Launch: 1935 (as SS Cars Ltd.)

Jaguar, initially known as SS Cars Ltd., was launched in the year 1935. The brand has a rich heritage and is renowned for its luxurious and high-performance vehicles that epitomize British automotive engineering and design excellence.

Founded By: Sir William Lyons and William Walmsley

Jaguar was founded by Sir William Lyons and William Walmsley. Sir William Lyons, a visionary entrepreneur and engineer, played a pivotal role in shaping the brand's identity and establishing its reputation for crafting elegant, powerful, and sophisticated automobiles.

Location: Whitley, Coventry, England (Owned by Tata Motors, an Indian company since 2008)

Jaguar's headquarters and manufacturing facilities are located in Whitley, Coventry, England. However, since 2008, Jaguar has been a part of Tata Motors, an Indian automotive company.

Reach in the Global Market

Jaguar is a globally recognized luxury automotive brand, renowned for its stylish and performance-oriented vehicles. The brand's cars combine cutting-edge technology, refined craftsmanship, and a distinctive design language that captivates automotive enthusiasts worldwide.

Jaguar's product lineup includes a range of sedans, sports cars, and SUVs that cater to discerning customers seeking a blend of comfort, performance, and elegance. Models such as the Jaguar XJ, XF, F-Type, and the all-electric I-Pace have garnered critical acclaim and a loyal customer base.

With a focus on innovation and sustainability, Jaguar has embraced electric mobility. The Jaguar I-Pace, the brand's first fully electric vehicle, showcases Jaguar's commitment to delivering high-performance electric cars with zero tailpipe emissions.

Jaguar's global presence is strengthened by its extensive dealership network, allowing customers to experience the brand's luxury vehicles and exceptional service across various countries. The brand's cars are coveted by automotive enthusiasts and luxury car buyers who appreciate the blend of British heritage, craftsmanship, and driving dynamics that Jaguar offers.

Under the ownership of Tata Motors, Jaguar has benefited from investments in research and development, technological advancements, and manufacturing capabilities. This has further enhanced the brand's offerings and positioned Jaguar as a leading player in the luxury automotive segment.

7. Van Heusen: The Sophisticated Indian Fashion Label

The journey of Van Heusen as a leading brand in the Indian fashion industry, known for its premium formalwear.

Year of Launch: 1990

Van Heusen, the sophisticated Indian fashion label, was launched in the year 1990. Since its inception, the brand has been synonymous with contemporary fashion, particularly in the realm of premium formalwear.

Founded By: Aditya Birla Group

Van Heusen was founded by the renowned Aditya Birla Group, a conglomerate known for its diverse portfolio of businesses across industries. The Aditya Birla Group has played a significant role in shaping the brand's identity, expansion, and success in the Indian fashion market.

Location: Bengaluru, Karnataka

The headquarters of Van Heusen is located in Bengaluru, Karnataka. Reach in the Global Market

Van Heusen's journey from a domestic fashion label to a global player has been remarkable. The brand has successfully expanded its reach and gained recognition in international markets.

Van Heusen is known for its premium formalwear, offering a range of impeccably tailored suits, shirts, trousers, and accessories. The brand's commitment to quality craftsmanship, attention to detail, and contemporary designs has garnered a loyal customer base both in India and abroad.

With an increasing focus on international expansion, Van Heusen has made significant strides in capturing global markets. The brand's products are available in several countries through exclusive brand outlets, multi-brand retail stores, and e-commerce platforms.

Van Heusen's international presence has been strengthened by strategic partnerships, collaborations, and innovative marketing campaigns. The brand's commitment to delivering sophisticated fashion choices for the modern consumer has resonated with a discerning clientele across different cultures and geographies.

As a part of the Aditya Birla Group, Van Heusen has leveraged its expertise and resources to maintain a strong foothold in the competitive global fashion landscape. The brand continues to innovate, introduce new collections, and stay ahead of evolving fashion trends, catering to the preferences of a diverse customer base.

8. Larsen & Toubro Limited: The Engineering and Construction Giant

The remarkable growth and global presence of Larsen & Toubro Limited, a powerhouse in engineering, construction, and technology.

Year of Launch: 1938

Larsen & Toubro Limited, commonly known as L&T, was founded in 1938. Over the years, it has established itself as a prominent name in the engineering and construction industry, both in India and globally.

Founded By: Henning Holck-Larsen and Soren Kristian Toubro

L&T was founded by two visionary Danish engineers, Henning Holck-Larsen and Soren Kristian Toubro. Their shared commitment to excellence and innovation laid the foundation for the company's success and growth.

Location: Mumbai, Maharashtra

Reach in the Global Market

Larsen & Toubro Limited's journey from a local engineering and construction firm to a global powerhouse has been nothing short of extraordinary. The company's expertise, commitment to quality, and ability to undertake complex projects have earned it a strong reputation and presence in the global market.

L&T's global reach extends to over 30 countries across continents, including Asia, the Middle East, Africa, Europe, and the Americas. The company has executed projects in diverse sectors such as infrastructure, power, hydrocarbons, defense, and technology, among others. Its projects have ranged from iconic structures and mega infrastructure projects to cutting-edge technology solutions.

L&T's global footprint is supported by a vast network of subsidiaries, joint ventures, and strategic partnerships. These collaborations have enabled the company to leverage local expertise, access new markets, and deliver world-class solutions to its clients worldwide.

The company's focus on innovation and technological advancements has been a driving force behind its global success. L&T has consistently embraced emerging technologies and digital solutions to enhance project execution, improve efficiency, and deliver sustainable outcomes. It has also made significant contributions to the fields of engineering, research, and development.

L&T's global recognition is evident in its numerous accolades and awards, which acknowledge its outstanding performance, project management capabilities, and commitment to excellence. The company's projects have received international acclaim for their quality, safety, and adherence to sustainable practices.

As a socially responsible organization, L&T has also actively contributed to the communities in which it operates through various corporate social responsibility initiatives. These initiatives encompass areas such as education, healthcare, environmental sustainability, and skill development, making a positive impact on society.

9. La Opala: The Tableware Master

Exploring La Opala's journey as a leading manufacturer of elegant and durable tableware.

Year of Launch: 1987

La Opala was launched in 1987, introducing a range of exquisite and innovative tableware products to the Indian market. Since its inception, the brand has become synonymous with elegance, quality, and style in the tableware industry.

Founded By: Om Prakash Jhunjhunwala

La Opala was founded by Mr. Om Prakash Jhunjhunwala, an entrepreneur with a vision to revolutionize the tableware segment in India. Under his leadership, the brand has grown from strength to strength, capturing the hearts of consumers with its unique designs and superior craftsmanship.

Location: Kolkata, West Bengal

Reach in the Global Market

La Opala's journey from a local tableware manufacturer to a global brand has been remarkable. With its commitment to excellence and customer-centric approach, the brand has successfully made its mark in the international market.

La Opala's products are exported to various countries around the world, including the United States, United Kingdom, Canada, Australia, Middle Eastern countries, and many others. Its elegant and durable tableware collections have garnered appreciation and acceptance from discerning customers worldwide.

The brand's success in the global market can be attributed to its focus on quality, design innovation, and understanding of consumer preferences. La Opala continuously strives to introduce new and captivating designs that cater to diverse tastes and lifestyles, ensuring that its products resonate with customers across different cultures and regions.

La Opala's range of tableware includes dinner sets, serving bowls, plates, cups, saucers, and other accessories, all crafted with meticulous attention to detail. The brand's products are known for their elegance, durability, and versatility, making them suitable for both formal and casual dining occasions.

In addition to its global reach, La Opala has also garnered recognition and accolades for its contributions to the tableware industry. The brand has received prestigious awards for its design excellence, manufacturing capabilities, and commitment to sustainable practices.

10. Colorbar: Redefining Indian Cosmetics

The rise of Colorbar as an Indian cosmetic brand offering high-quality and innovative beauty products.

Year of Launch: 2004

Colorbar, the iconic Indian cosmetics brand, was launched in 2004 with the vision to redefine the beauty landscape in India. Since its inception, the brand has been committed to offering high-quality, innovative, and inclusive beauty products to Indian consumers.

Founded By: Samir Modi

Colorbar was founded by Mr. Samir Modi, a visionary entrepreneur with a passion for beauty and a desire to create a brand that celebrates individuality and diversity. Under his leadership, Colorbar has grown exponentially and gained recognition both in India and internationally.

Location: New Delhi

Reach in the Global Market

Colorbar's journey from a homegrown Indian brand to a global player in the cosmetics industry is a testament to its commitment to excellence and innovation. The brand has successfully expanded its presence beyond the Indian market, making its mark in several countries worldwide.

Colorbar products are now available in various international markets, including the United States, United Kingdom, Canada, Australia, Middle Eastern countries, and many others. The brand's popularity stems from its ability to cater to a wide range of skin tones and preferences, offering an extensive collection of makeup and beauty essentials.

With a focus on quality and performance, Colorbar has gained a loyal customer base globally. Its product range includes a wide variety of cosmetics, including foundations, lipsticks, eyeshadows, mascaras, blushes, and skincare products, all designed to enhance and celebrate individual beauty.

One of Colorbar's key strengths is its commitment to innovation. The brand continuously strives to introduce new formulas, textures, and shades that align with the latest beauty trends and cater to the evolving needs of consumers. This dedication to innovation has earned Colorbar a reputation for being at the forefront of the beauty industry.

As a socially responsible brand, Colorbar also contributes to various philanthropic initiatives focused on women's empowerment, education, and environmental sustainability. These efforts align with the brand's core values and reflect its commitment to making a positive impact on society

11. Peter England

Peter England is a well-established menswear brand that has gained widespread recognition for its high-quality and affordable clothing. With a legacy of excellence, the brand has become a trusted name in the fashion industry. Let's explore the details of Peter England, including its inception, founders, global reach, product portfolio, and more.

Year of Launch : Peter England was launched in 1889,

Founders:  The brand was founded by the British hosiery firm J. Hampstead, which was later acquired by the Aditya Birla Group, a prominent Indian conglomerate.

Location and Headquarters

The brand's headquarters is located in Bengaluru, India. Over the years, the brand's design, manufacturing, and distribution operations have been based in India.

Global Reach and Presence

Peter England has achieved significant global recognition and has expanded its presence to multiple countries. The brand's products are not only available in physical stores but also through online platforms, making it accessible to customers worldwide.

Product Portfolio

Peter England offers a comprehensive range of menswear, catering to various occasions and style preferences. The brand's product portfolio includes:

  • Formal Wear

  • Casual Wear

  • Accessories: 

Affordability and Value

Peter England's key proposition lies in offering high-quality clothing at affordable prices, making it accessible to a broad consumer base. The brand's commitment to value for money has been a driving factor in its popularity among customers.

Innovations and Collaborations

Peter England continually adapts to changing fashion trends and incorporates innovative designs into its collections. The brand collaborates with renowned designers and fashion experts to create exclusive and contemporary clothing lines.

Sustainability Initiatives

As sustainability becomes increasingly important in the fashion industry, Peter England has been taking steps to promote responsible practices. The brand has been focusing on sustainable sourcing and eco-friendly materials, contributing to a more environmentally conscious approach.

Brand Philosophy

Peter England's brand philosophy revolves around the notion of providing fashionable and quality menswear that caters to diverse occasions and preferences. The brand's commitment to affordability and reliability has earned it a loyal customer base.

12. Raymond

  • Year of Launch: 1925

  • Founded By: Raymond Bhimjibhai Patel

  • Location: Headquartered in Mumbai, India

  • Reach in the Global Market: Raymond operates over 1,000 stores across India and has a growing online presence. The brand also exports its products to over 50 countries around the world.

  • Product Portfolio: Raymond offers a wide range of menswear, including suits, shirts, trousers, ties, and accessories. The brand also offers a line of womenswear.

Raymond was founded in 1925 by Raymond Bhimjibhai Patel. The brand was launched with the aim of providing high-quality men's clothing at affordable prices. Raymond quickly became one of the leading menswear brands in India and has since expanded its reach to over 1,000 stores across the country.

Brand Identity

Raymond's brand identity is based on the idea of "the perfect fit." The brand's products are designed to be stylish, comfortable, and tailored to the individual. Raymond's brand identity is also reflected in its store design, which is modern and sophisticated.

Marketing Strategy

Raymond's marketing strategy is focused on reaching a wide range of consumers through a variety of channels. The brand advertises in print, television, and digital media. Raymond also partners with celebrities and influencers to promote its products.

Sustainability Initiatives

Raymond is committed to sustainability and has implemented a number of initiatives to reduce its environmental impact. The brand uses sustainable materials in its products and packaging. Raymond also has a recycling program for its customers.

Recent Developments

In 2022, Raymond launched its first e-commerce website. The website allows customers to shop for Raymond products from anywhere in the world.

Raymond also plans to open a number of new stores in the coming years. The brand is targeting new markets, such as China and the United States.

13. Da Milano

  • Year of Launch: 1984

  • Founded By: Francesco Mantero

  • Location: Headquartered in Milan, Italy

  • Reach in the Global Market: Da Milano operates over 100 stores across the world, with a strong presence in Europe, Asia, and the Middle East.

  • Product Portfolio: Da Milano offers a wide range of leather goods, including wallets, handbags, briefcases, and luggage. The brand also offers a line of accessories, such as belts, scarves, and sunglasses.

Da Milano was founded in 1984 by Francesco Mantero, a third-generation leather craftsman. The brand was launched with the aim of creating high-quality leather goods that were both stylish and affordable. Da Milano quickly became one of the leading leather goods brands in Italy and has since expanded its reach to over 100 stores around the world.

Brand Identity

Da Milano's brand identity is based on the idea of "Italian craftsmanship at an affordable price." The brand's products are designed to be stylish, functional, and accessible to a wide range of consumers. Da Milano's brand identity is also reflected in its store design, which is modern and minimalist.

Marketing Strategy

Da Milano's marketing strategy is focused on reaching a wide range of consumers through a variety of channels. The brand advertises in print, television, and digital media. Da Milano also partners with celebrities and influencers to promote its products.

Sustainability Initiatives

Da Milano is committed to sustainability and has implemented a number of initiatives to reduce its environmental impact. The brand uses sustainable materials in its products and packaging. Da Milano also has a recycling program for its customers.

Recent Developments

In 2021, Da Milano launched its first e-commerce website. The website allows customers to shop for Da Milano products from anywhere in the world.

Da Milano also plans to open a number of new stores in the coming years. The brand is targeting new markets, such as China and the United States

14. Allen Solly

Allen Solly is a renowned fashion brand known for its contemporary and chic clothing and accessories. With a strong presence in the global market, the brand has established itself as a prominent player in the fashion industry. Let's delve into the details of Allen Solly, including its inception, founders, global reach, product portfolio, and more.

Year of Launch and Founders

Allen Solly was launched in the year 1993. The brand is a subsidiary of Aditya Birla Fashion and Retail Ltd., a leading Indian conglomerate.

Location and Headquarters

The brand's headquarters is located in Bengaluru, India. Bengaluru serves as the central hub for Allen Solly's design, production, and marketing operations.

Global Reach and Presence

Over the years, Allen Solly has expanded its footprint across the globe. It has a significant presence in various countries, making it an internationally recognized fashion brand. The brand's products are not only available through physical retail stores but also through online platforms, making it easily accessible to a wider audience worldwide.

Product Portfolio

Allen Solly is primarily known for its trendy and contemporary clothing for men, women, and kids. The brand offers a wide range of products, including:

  • Apparel:

  • Accessories: 

  • Footwear:

Brand Philosophy

Allen Solly's brand philosophy revolves around the idea of "Friday Dressing." It promotes a laid-back yet stylish approach to dressing, encouraging people to express their individuality and creativity through fashion. The brand's collections are designed to reflect a youthful and confident spirit, making it a favorite among fashion-conscious individuals.

15. Pantaloons

  • Year of Launch: 1997

  • Founded By: Madura Garments, a division of Aditya Birla Group

  • Location: Headquartered in Kolkata, India

  • Reach in the Global Market: Pantaloons operates over 370 stores across India and has a growing online presence.

  • Product Portfolio: Pantaloons offers a wide range of fashion products for men, women, and kids. The brand's product portfolio includes apparel, footwear, accessories, home décor, and gifts.

Pantaloons was founded in 1997 by Madura Garments, a division of Aditya Birla Group. The brand was launched with the aim of providing high-quality fashion products at affordable prices. Pantaloons quickly became one of the leading fashion retailers in India and has since expanded its reach to over 370 stores across the country.

Brand Identity

Pantaloons' brand identity is based on the idea of "fashion for the modern Indian." The brand's products are designed to be stylish, affordable, and accessible to a wide range of consumers. Pantaloons' brand identity is also reflected in its store design, which is modern and stylish.

Marketing Strategy

Pantaloons' marketing strategy is focused on reaching a wide range of consumers through a variety of channels. The brand advertises in print, television, and digital media. Pantaloons also partners with celebrities and influencers to promote its products.

16. Westside

  • Year of Launch: 1998

  • Founded By: Trent Limited, a Tata Group company

  • Location: Headquartered in Mumbai, India

  • Reach in the Global Market: Westside operates over 200 stores across India and has a growing online presence.

  • Product Portfolio: Westside offers a wide range of fashion and lifestyle products for men, women, and children. The brand's product portfolio includes apparel, footwear, accessories, home décor, and gifts.

Westside was founded in 1998 by Trent Limited, a Tata Group company. The brand was launched with the aim of providing high-quality fashion and lifestyle products at affordable prices. Westside quickly became one of the leading fashion retailers in India and has since expanded its reach to over 200 stores across the country.

Brand Identity

Westside's brand identity is based on the idea of "fashion for the modern Indian woman". The brand's products are designed to be stylish, affordable, and accessible to a wide range of consumers. Westside's brand identity is also reflected in its store design, which is modern and stylish.

Marketing Strategy

Westside's marketing strategy is focused on reaching a wide range of consumers through a variety of channels. The brand advertises in print, television, and digital media. Westside also partners with celebrities and influencers to promote its products.

Conclusion

With each brand's unique story, these Indian brands have made their mark on both domestic and global stages. They showcase India's potential for innovation, creativity, and excellence across various industries.

As these brands continue to thrive and expand, their success exemplifies India's growing influence in the global business landscape. With their achievements, they inspire aspiring entrepreneurs and redefine the narrative of Indian brands in the international market.

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EDITOR’S CHOICE

TWN In-Focus