Instagram Introduces “Your Algorithm” for Personalised Reels Feed

Instagram has unveiled a new feature called “Your Algorithm”, designed to give users greater control over the content they see in their Reels. Initially rolling out for the Reel section, the tool allows users to customise topics for Reel recommendations, making their feed more aligned with personal interests.

The platform’s move aims to enhance user experience by allowing greater content relevance and reducing irrelevant recommendations.

How Instagram’s “Your Algorithm” Works

To start personalising your Reels, users can tap the new icon located at the upper-right corner of the Reel section, represented by two lines and hearts. This directs users to the “Your Algorithm” page, where Instagram displays topics or interests it believes the user cares about based on their activity. Users can select the topics they want to see more of or remove those that no longer appeal to them.

Instagram also provides an AI-generated summary of a user’s interests. For example, a screenshot shared by the platform showed the summary: “Lately you’ve been into creativity, sports hype, fitness motivation, and skateboarding.” Users can even share this summary on their Instagram Stories, offering a fun way to showcase personalised interests.

Customisation and Upcoming Updates

The Your Algorithm tool currently applies only to the Reel tab, but Instagram has confirmed plans to extend it to the Explore page and other parts of the app in future updates. The company is still refining the tool to improve content customisation and make the algorithm more responsive to individual preferences.

Global Rollout

The feature has started rolling out in the United States and will gradually become available globally in English. Instagram’s focus is on giving users control over their experience, enabling them to consume content that is most relevant to their interests and activity patterns.

Benefits of the Your Algorithm” Feature

1. Increased Personalisation – Users can directly influence what appears in their Reels feed.

2. Content Relevance – The AI summarisation ensures users receive recommendations aligned with their evolving interests.

3. Engagement Boost – By surfacing content users are more likely to enjoy, Instagram aims to increase engagement across Reels.

4. Transparency – Users gain insight into what Instagram’s algorithm perceives as their interests.

Conclusion

Instagram’s “Your Algorithm” represents a significant shift towards user-centric content customisation. By giving users control over Reel recommendations and providing AI-generated summaries, Instagram ensures a more personalised and engaging experience.

While currently limited to the Reels tab, the platform’s commitment to expanding the tool globally and across other sections of the app demonstrates its focus on improving content relevance and user satisfaction. This feature is likely to enhance user engagement and offer creators more targeted audiences.