Google Play Introduces New Feature: Request Apps from Friends

Google recently concluded its Google I/O developer conference, which prominently focused on advancements in Artificial Intelligence (AI) and the Gemini project. Alongside these, significant updates were also shared regarding Chrome, Android, and Google Play.

Spotlight on Google Play

During a nearly 30-minute segment dedicated to Google Play, the company introduced several new features and tools aimed at enhancing the experience for app developers. One of the most notable additions is a feature that allows users to request someone else to cover the cost of an app or in-app item.

Introducing the "Ask Someone Else to Pay" Feature

The new "ask someone else to pay" button is currently rolling out in India, according to reports from Android Authority. This feature provides users with the ability to generate a payment link, enabling them to request that someone else completes a purchase on their behalf.

How Does the "Ask Someone Else to Pay" Button Work?

When a user taps the "ask someone else to pay" button, it generates a payment link. The user is informed that the payer must have their full email address, can see the item being purchased, and that the payment link expires in 24 hours if not used. This ensures privacy and security while facilitating the transaction.

Sharing the Payment Link

The auto-generated payment link comes with a brief text description specifying the item to be purchased along with its price. This description and payment link are integrated into the system share sheet, giving users the flexibility to choose how and with whom to share it.

This can be done via various communication channels such as email, messaging apps, or social media platforms.

Beyond Family Sharing

While Google Play already offers users the ability to create a Family Library or family group for sharing apps, the new "ask someone else to pay" feature extends beyond this framework. It allows users to request a purchase from someone outside of their Google family setup, such as a friend, thereby broadening the scope of who can assist with app purchases.

A New Way to Gift Apps

Google describes this feature as a "fantastic way to gift or pay on behalf of a relative or a friend." It simplifies the process of gifting apps or in-app items, making it more convenient and flexible for users to share digital content.

Initial Rollout and Future Expansion

The rollout of this feature begins in India. However, its expansion to other markets remains uncertain at this time. Google has not yet announced a timeline or specific plans for introducing this feature to additional regions, but its initial implementation in India will likely serve as a testing ground for potential global deployment.

Conclusion

Google's introduction of the "ask someone else to pay" feature represents a significant enhancement to the Google Play ecosystem. By enabling users to request purchases from friends or relatives, Google is providing a more versatile and user-friendly approach to acquiring apps and in-app items.

As this feature begins its rollout in India, it holds the potential to become a popular tool for Google Play users worldwide, depending on its reception and success in the initial market.