Parle Remains India's Top FMCG Brand for 11th Year, Britannia Leads OOH Rankings

Parle, the beloved FMCG brand, has once again emerged as India's top choice for in-home products for an impressive 11th year in a row, according to Kantar's 11th edition of the annual Brand Footprint India report. Meanwhile, Britannia has achieved the leading position in the inaugural Out-Of-Home (OOH) brand rankings, marking significant achievements for both companies.

Parle's Dominance in In-Home FMCG:

With an outstanding CRP score of 7449 million, Parle solidifies its position at the pinnacle of the in-home FMCG segment. The CRP score considers actual consumer purchases and the frequency of these purchases throughout the year.

This achievement demonstrates the unwavering trust and loyalty Indian consumers place in Parle's diverse range of products.

Growing Presence of Billion CRP Brands:

The Brand Footprint India report reveals an encouraging trend in the FMCG sector, showing a nearly 50 percent increase in consumer reach points over the last five years. The number of brands belonging to the esteemed "billion CRP club" has surged from 16 to 28 during this period, signifying the remarkable expansion of successful brands.

Notably, four new brands—Balaji, Lux, Sunsilk, and Nirma—have earned their place in the coveted billion CRP club in 2022.

Success Stories Across Categories:

The report examines several FMCG categories, including Foods, Home Care, Health & Beauty, Beverages, Snacking, and Dairy. It sheds light on inspiring brand success stories, showcasing how brands have resonated with consumers and achieved higher CRP scores over time.

OOH Rankings and Britannia's Triumph:

The 2023 edition of Brand Footprint introduces the Out-Of-Home (OOH) category and reveals Britannia's remarkable performance in this domain. With 498 million CRPs, Britannia leads the OOH rankings, showcasing the brand's popularity and widespread appeal beyond the confines of homes.

Top OOH Snacking and Beverage Brands:

The top five OOH brands primarily belong to the snacking category, with Haldiram's, Cadbury, Balaji, and Parle securing their positions after Britannia. Additionally, the report also highlights the top OOH beverage brands, with Frooti, Thums Up, Amul, Maaza, and Sprite dominating the list.

Kantar's CRP System:

The Brand Footprint ranking system utilizes Kantar's CRP system, which analyzes actual consumer purchases and purchase frequency throughout the year. This comprehensive evaluation method gauges a brand's penetration in the market and the level of consumer affinity reflected in purchase frequency.

Some relevant and latest facts for the above news:

• Parle is a household name in India, with its products being consumed by millions of people every day. The company's most popular brands include Parle-G biscuits, Melody biscuits, and Krackjacks.

• Britannia is another well-known FMCG brand in India. The company's products include biscuits, cakes, dairy products, and snacks. Britannia is the market leader in the biscuit category in India.

• The OOH (Out-of-Home) category is growing rapidly in India. This is due to the increasing urbanization and the growing popularity of digital advertising.

• The top 5 OOH brands in India are all snacking brands. This is because snacking is a popular activity in India, and people are increasingly consuming snacks on the go.

• The five most chosen OOH beverage brands in India are Frooti, Thums Up, Amul, Maaza, & Sprite. These brands are all well-known and popular in India.

Conclusion:

Parle's continued dominance as India's preferred in-home FMCG brand and Britannia's triumph in the OOH rankings underscore the success of these renowned companies in connecting with consumers and meeting their preferences.

The consistent growth in consumer reach points and the expanding billion CRP club reflect the overall dynamism and growth in India's FMCG sector.