Indian Customers Spent Nearly Four Hours Daily on Fire TV Devices

According to Amazon Fire TV Streaming Trends 2021, Indian customers spent almost four hours daily on Fire TV devices. The brand also stated that one in every three Fire TV users have stopped using the DTH or cable services altogether. 

Small cities like Hisar, Tiruvallur, Chittoor, Alwar, Imphal, and South Andaman have seen a growth in sales of Fire TV devices. It was also among the top 10 most popular products on Amazon during its Prime Day and Amazon Great Indian Festival sale. Comedy was the most-watched genre on Fire TV. The Family Man Season 2 was the most-streamed Indian show and ‘The Wheel of Time’ was the most streamed international show on Fire TV devices. 

Parag Gupta, the India Head of Amazon Devices has said that the company will continue innovating for its customers to help them seamlessly discover and enjoy new shows, movies and more.