Google adds customizable ads on search and YouTube

United States-based tech giant, Google

at its I/O developer conference, launched a new tool that will eventually enable users to have more control and visibility over how their ads are customized across Google’s apps and sites, including Google Search, and YouTube, and the Discover feed in the Google app.

With the rollout of this feature, users now, from a new three-dot menu that will be visible on all the ads across the sites, will be able to engage with the ad in many ways. Users now can like it or share it, block it or report it, see who’s paid for it, and find out why they were targeted with it.

Further, if the users don't wish to see any specific ad, they can use embedded tools from this menu or visit the new My Ad Center hub to make Google aware of their preference. 

The tech giant further informed that with the help of the My Ad Center hub, users will be able to learn about how ads are personalized and have further control over how their data is being utilized. Google further informed that the feature is specifically created to address ads appearing on Google’s owned and operated sites, like Search, YouTube, and Discover but doesn’t extend to the Google Display Network.