Avtar and Google Collaborate on DigiPivot 4.0, an Empowering Digital Marketing Skilling Program for Women

Empowering Women in Digital Marketing

Avtar, a prominent Diversity, Equity & Inclusion (DEI) Solutions firm in India, partners with Google India and the Centre for Executive Education at the Indian School of Business (ISB) to launch DigiPivot 4.0. This free skill development initiative aims to empower women in the digital marketing field by providing them with comprehensive training and career support.

Industry Insights and Mentorship from Hindustan Unilever Limited

DigiPivot 4.0 receives industry-specific insights and mentorship from Hindustan Unilever Limited, a leading industry partner. Their expertise adds valuable perspectives to the program, enriching the participants' learning experience and preparing them for real-world challenges in the digital marketing landscape.

Opportunities for Women Across Career Stages

Dr Saundarya Rajesh, Founder and President of Avtar Group, emphasizes the importance of staying relevant in the age of AI, particularly for women in traditionally vulnerable job roles. DigiPivot 4.0 opens its doors to women across various career stages, including those in early, mid, or returning phases of their professional journeys. Both employed professionals and aspiring entrepreneurs are encouraged to apply, as the program aims to be a force multiplier for women's careers.

A Winning Combination: Digital Marketing Skills and Intentional Career Pathing

DigiPivot participants benefit from a unique blend of digital marketing knowledge and Avtar's proprietary Intentional Career Pathing framework. This approach, developed based on Avtar's extensive experience supporting over 50,000 women professionals, equips participants with the skills and strategies necessary to reimagine their careers in remarkable ways.

Mentorship and Experiential Learning with Google

Senior leaders from Google take on mentoring roles within DigiPivot, guiding the cohort through experiential segments that include case study challenges. The participants receive valuable insights and support from Google's experienced professionals, fostering their growth and confidence in the digital marketing domain.

Core Digital Marketing Skills and Strategies at ISB

ISB's senior faculty hosts sessions on core digital marketing skills and strategies, providing participants with comprehensive knowledge and practical expertise. The collaboration with ISB further enhances the program's credibility and ensures the delivery of high-quality training.

Intensive Virtual Training for Career Pivots

The DigiPivot cohort undergoes intensive virtual training, focusing on technical and leadership skills essential for a successful career pivot in the digital space. The program caters to women with varying levels of work experience, ranging from 3 months to 18 years, as well as those on career breaks. This inclusivity allows a diverse group of women to benefit from the program's unique opportunities.

Impressive Career Pivots and Previous Success

In previous editions of DigiPivot, the program received over 2,000 applications, resulting in 200 participants. Notably, more than 67% of the participants successfully pivoted in their careers, showcasing the positive impact and effectiveness of the program. This track record highlights the potential for participants to transform their professional trajectories.

Application Details and Deadline

Applications for DigiPivot 2023 are now open, inviting women with a passion for digital marketing to seize this empowering opportunity. The registration deadline is July 9, 2023. For more information about the program and to apply, interested individuals can visit dp.myavtar.com.

Key Highlights

• DigiPivot 4.0 is open to women with a work experience ranging from 3 months to 18 years, including those on career breaks.

• The program will provide training on core digital marketing skills and strategies, as well as Avtar's proprietary Intentional Career Pathing methodology.

• Senior leaders from Google and ISB will mentor the cohort, guiding them through experiential segments including case study challenges.

• The last date for registration is July 9, 2023.

Conclusion

Avtar, in collaboration with Google India, Indian School of Business (ISB) , and Hindustan Unilever Limited, launches DigiPivot 4.0—a transformative skill development program for women in digital marketing.

Through a combination of digital marketing knowledge, intentional career pathing, mentorship from industry experts, and experiential learning, the program aims to empower women at different career stages.

With the application process now open, aspiring women professionals and entrepreneurs have the chance to reshape their careers in the dynamic digital landscape.