Shahrukh Khan to be the brand ambassador of A23

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Shahrukh Khan to be the brand ambassador of A23
18 Feb 2022
7 min read

News Synopsis

The online skill gaming company, Head Digital Works for its online multi-gaming platform - A23, has appointed the King of Bollywood, Shahrukh Khan as its brand ambassador. Deepak Gullapalli, Founder & CEO, Head Digital Works, on this occasion said: “It is a privilege to have the nation's biggest superstar to be associated with A23. We truly believe that Shah Rukh Khan represents what our platform stands for both in terms of our brand and our players ― self-made champions who display a high degree of professionalism and skill in their game. As a global superstar, who has always connected well with all segments of the audience and society, we believe that Shahrukh will help elevate our brand and win the hearts of millions of Indians who relate to using their skills to win. The Chalo Saath Khele campaign brings to life the narrative of various types of gamers on A23 through the magic of Shah Rukh Khan that promises to enthral fans of King Khan and make A23 a house-hold name in India". Sharukh Khan will feature in the brand’s ‘Chalo Saath Khele’ campaign. On working with A23 Shahrukh Khan said: “I am delighted to represent a pioneering brand like A23 and also be a part of India’s first of its kind online gaming campaign that pro-actively initiates the messaging of responsible gaming. A23 has always aimed at providing a premium but an inclusive platform for skill gaming enthusiasts. Just like any other form of entertainment, I would urge all online gamers to indulge at their leisure, but responsibly”.

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