Pepsi Launches Latest Summer Anthem

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Pepsi Launches Latest Summer Anthem
03 May 2022
6 min read

News Synopsis

Today, Pepsi launched its all-new summer anthem. 'Swag' has become a cultural spirit that effectively resonates with youth beliefs and recognizes the firm spirit of the new generation. Implementing this philosophy into action, the anthem features two of India's biggest youth icons, Badshah and Jacqueline Fernandez. The new anthem of Pepsi is an extension of the 'Har Ghoont Mein Swag' campaign, Badshah and Jacqueline Fernandez danced to this new masterpiece which was launched this morning at a star-studded event in Mumbai.

While speaking about the anthem, Saumya Rathor, the Category Lead at Cola, PepsiCo India, commented, "As a culture curator, Pepsi has connected with consumers time and again with music& dance and has worked with the most iconic superstars to curated powerful pieces of culture across the world. The lyrics, eCheck my Fizz' are all about celebrating the unshakeable self-belief and confidence of today's youth. With Badshah dropping the beats, Jacqueline Fernandez burning up the screen with her dance moves, and Bollywood heavy hitter Ahmed Khan directing the video, we're hoping to have India singing the song right back at us."

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