Facebook, Instagram most popular platforms for advertisements

According to a recent report, Social Media platforms Facebook Inc. and Instagram owned by Meta emerged as the most popular platforms among the advertisers. Last year, on Facebook alone 149.6k advertisements, were put. For the first time in five years, the number of non-gaming apps advertisers declined to 190,000 from 200,000 witnessing a decline rate of 8.23 percent. One of the major reasons behind the decares in this number is said to be the saturation prevalent in the Mobile app market. However, the report also states that the digital and social media marketing sector has been booming in the past few years and it has established itself as the major mean of marketing in this digital era. The number of game advertisers was reduced in 2021 from 2020. Also, according to the reports, there is an increasing trend towards the popularity of short videos platforms such as Instagram reels, youtube shorts, TikTok videos, etc. After that, Influencer Marketing is the second highest trend ongoing in the marketing industry. Customer acquisition is much easier collaborating with celebrities compared to the traditional methods.