Disney And Amazon Will Jointly Launch A New Voice Assistant "Hey Disney"

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Disney And Amazon Will Jointly Launch A New Voice Assistant "Hey Disney"
09 Jan 2023
5 min read

News Synopsis

The Consumer Electronics Show (CES) 2023 launched a live demonstration of the new voice assistant "Hey Disney!," which was developed by Las Vegas, Amazon, and Disney.

According to an Amazon blog post, this "first-of-its-kind" voice assistant will provide customers access to a "wide range of Disney magic through Echo devices at home and as a complimentary service at select Disney Resorts hotels",

The Alexa Custom Assistant, a voice artificial intelligence (AI) foundation upon which the company could quickly construct its own custom voice assistant that coexists with Alexa, was used by Disney to build this experience.

"This new voice assistant termed the 'Disney Magical Companion', is the voice of Hey Disney," according to Amazon.

In the upcoming months, this new service will be available in the United States. Customers will be able to use their Echo smart speakers at home or in hotel rooms at the Disney Resort to access the service.

Additionally, it will support Disney's MagicBand+, a smart, interactive wearable that "visitors use at Walt Disney World and Disneyland Resort to interact with shows, enter the park" among other features.

According to Dan Soto, vice president of technology and digital at Disney, "As a first-of-its-kind voice assistant, Hey Disney! continues Disney's long tradition of using technology to provide the coolest, most convenient experiences to make your visit better,"

If you ask Olaf from Frozen about the weather, he might respond that it's cold, according to Hey Disney! Or you might ask Hey Disney! to play the Ratatouille sound effect if you're in the mood to prepare a nice meal.

Disney wants to surprise customers in a new way, according to Dana Alia, a senior manager on the Alexa team. . “Disney was really focused on making something that brings you into their resort experience in a way that hadn't been done before,” she claimed.

There were obstacles to overcome in order to create a fresh, unique experience. In a lot of collaborations, there’s a template. You’ve done something similar before,”  “In this case, we were both starting from blank. This added complexity but meant we had the freedom to define it.” stated Erin Egan, who leads the collaboration for Amazon.

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