OYO's Ambitious Plan: Unveiling 400 Properties in Spiritual Destinations, Including Ayodhya

OYO, the leading hospitality tech platform, has set its sights on a significant expansion strategy by aiming to launch 400 properties in major spiritual destinations such as Ayodhya, Varanasi, Tirupati, and Katra-Vaishno Devi by the end of the current year. This strategic move is fueled by the growing trend of domestic travel and an increasing interest in spiritual tourism, as highlighted by OYO.

Selected Spiritual Hotspots

OYO strategically selects various spiritual destinations, including Ayodhya, Puri, Shirdi, Varanasi, Amritsar, Tirupati, Haridwar, Katra-Vaishno Devi, and Char Dham route, for the launch of its properties.

Surge in Ayodhya Searches

The decision to focus on Ayodhya is substantiated by a remarkable 350% increase in searches for the city on the OYO platform over the past year. This surge is attributed to the upcoming grand opening of the Ram Mandir on January 22, 2024.

Founder's Perspective on Spiritual Tourism

Ritesh Agarwal, Founder and Group CEO of OYO, shares insights into the monumental surge in spiritual tourism in India. He emphasizes the significance of the Ram Mandir opening in Ayodhya as a testament to this growing trend.

Extending Beyond Ayodhya

Agarwal notes that the renewed fervor for spiritual journeys extends beyond Ayodhya, with destinations like Puri, Shirdi, and Varanasi experiencing similar excitement among travelers.

Commitment to Comfortable Accommodation

OYO expresses its commitment to providing comfortable and affordable accommodation options across sacred sites. The goal is to ensure that every spiritual journey is complemented by a welcoming haven for pilgrims.

Strategic Homestay Launch

To accommodate the surge in pilgrims, OYO launches 50 homestays in Ayodhya, offering approximately 1,000 rooms strategically located near key landmarks. This move aims to provide easy access to prominent religious sites and tourist attractions.

OYO's Collaborative Initiatives

Partnerships for Operational Support

OYO forms partnerships with the Ayodhya Development Authority and Uttar Pradesh State Tourism Development Corporation to ensure smooth and timely operations for its expanded offerings.

Surge in OYO app Searches

Ayodhya consistently tops the list in searches on the OYO app. Notably, on New Year's Eve, the city witnesses a 70% surge in OYO app users, surpassing popular leisure destinations.

Collaborating for Seamless Pilgrim Experiences

To ensure smooth and timely operations in Ayodhya and beyond, OYO has partnered with the Ayodhya Development Authority and Uttar Pradesh State Tourism Development Corporation. This collaborative approach exemplifies OYO's commitment to working with local stakeholders to enhance the overall pilgrim experience.