MakeMyTrip Partners with OpenAI to Power AI Travel Planning Features

MakeMyTrip, India’s largest online travel company, has announced a strategic collaboration with OpenAI to enhance AI-driven travel discovery and capture high-intent travel queries.

As part of the partnership, MakeMyTrip will leverage OpenAI’s application programming interfaces (APIs) to power new artificial intelligence capabilities within its mobile application. The integration aims to enable travellers to move seamlessly from conversational inspiration to confirmed bookings via the company’s generative AI planning assistant, Myra.

AI-Powered Travel Discovery: What the Collaboration Means

The partnership positions MakeMyTrip at the forefront of AI-led travel planning by translating conversational queries into structured, transaction-ready travel options across:

• Flights

• Hotels

• Ancillary services

Instead of relying solely on traditional keyword-based search, the platform will now actively participate in AI-driven discovery journeys, converting conversational intent into bookable outcomes.

This marks a shift from passive search visibility to deeper integration within AI-powered ecosystems, where travel planning increasingly begins through natural language prompts.

Myra: The Generative AI Travel Assistant

MakeMyTrip’s proprietary AI assistant, Myra, will serve as the central interface for the OpenAI-powered integration.

According to the company, Myra currently facilitates over 50,000 conversations daily across multiple languages, including:

• Bengali

• Hindi

• Kannada

• Malayalam

• Marathi

• Tamil

• Telugu

• English

More than 45 per cent of queries originate from Tier-II and smaller cities, highlighting the growing demand for AI-powered travel tools beyond metropolitan regions.

Voice-led interactions are significantly higher in non-metro markets, demonstrating the importance of vernacular and conversational interfaces in India’s digital ecosystem.

Leadership Commentary on the Partnership

Rajesh Magow, Co-Founder and Group CEO of MakeMyTrip, stated:

“Our collaboration with OpenAI ensures that when travellers start their journey through conversation, MakeMyTrip becomes a seamless extension of that discovery process. When AI is anchored in MakeMyTrip’s proprietary travel data and deeply integrated into the marketplace, it moves beyond inspiration to deliver personalised, bookable outcomes at scale,”

Oliver Jay, Managing Director, International, OpenAI, added:

“MakeMyTrip is using OpenAI’s APIs to make travel planning feel less like filtering and more like a conversation, with recommendations and itineraries that reflect what a traveler actually wants. Advanced AI is not just about enterprises and how they use it internally, but how they can also transform their consumers’ experience and engagement with the platform,”

Long-Term AI Investment by MakeMyTrip

MakeMyTrip noted that it has invested in artificial intelligence and machine learning for several years, embedding intelligence across the entire travel lifecycle.

Its proprietary AI models — built on large language architectures and travel-intent data — power features such as Myra, enabling:

• Context-aware recommendations

• Multi-language conversational support

• Voice-enabled travel search

• Personalised itinerary suggestions

The OpenAI integration is expected to further enhance the platform’s ability to interpret nuanced travel queries and deliver actionable booking options.

Why This Matters for the Travel Industry

Rise of Conversational Commerce

Travel planning is increasingly shifting from static search filters to AI-led conversational discovery.

Capture of High-Intent Queries

By integrating OpenAI APIs, MakeMyTrip aims to capture users at the earliest stage of travel inspiration and convert that intent into bookings.

Expansion Beyond Metro Cities

With more than 45 per cent of queries coming from Tier-II and smaller cities, vernacular AI capabilities are playing a key role in expanding digital adoption.

The partnership reflects a broader trend where AI is transforming consumer-facing digital platforms, particularly in sectors like travel, retail, and financial services.

Conclusion

The collaboration between MakeMyTrip and OpenAI signals a significant step toward AI-driven travel planning in India. By embedding OpenAI’s APIs into its generative AI assistant Myra, MakeMyTrip aims to convert conversational inspiration into structured, bookable travel outcomes.

With over 50,000 daily conversations and growing adoption in smaller cities, the platform is positioning itself at the centre of the next phase of AI-powered consumer engagement in the travel industry.