EaseMyTrip Signs Historic MOU With Uttarakhand Government To Boost Global Tourism 

In a significant move to propel Uttarakhand into the global tourism spotlight, EaseMyTrip and the Uttarakhand Government have formalized a Memorandum of Understanding (MOU) during the Global Investors Summit in London. The deal, estimated at over 250 crores, aims to leverage EaseMyTrip's prowess in the travel tech industry.

Chief Minister Dhami's Vision: Attracting Global Investments for Uttarakhand

During the Global Investors Summit, Chief Minister Pushkar Singh Dhami actively engaged with global investors, sealing multiple pivotal MOUs. Among these, the collaboration with EaseMyTrip stands out, reflecting the state's commitment to fostering tourism and attracting global investments.

Strategic MOU Details: Elevating Uttarakhand as a Tourism Hub

The MOU signifies a strategic partnership geared towards promoting Uttarakhand on the global tourism stage. The collaboration involves the rollout of joint marketing campaigns targeting key markets, including the UK/Europe, Middle East, Asia, USA/Canada, and more. EaseMyTrip's global reach will be harnessed to heighten awareness and draw tourists and events to Uttarakhand.

EaseMyTrip's Managing Director Speaks: A Mission to Simplify Travel

Mariah Hamid, Managing Director for UK and Europe at EaseMyTrip, expressed excitement about showcasing Uttarakhand's beauty and cultural heritage to global travelers. This collaboration aligns seamlessly with EaseMyTrip's mission to simplify travel, making it accessible and affordable.

Innovative Initiative: State-Endorsed Homestay Online Program

As a key initiative within the partnership, the collaborators plan to introduce a state-endorsed Homestay online program. This program has the potential to revolutionize Uttarakhand's burgeoning tourism sector, extending a warm invitation to travelers and providing locals with opportunities to actively participate in and benefit from the state's thriving tourism industry.

Market Response: EaseMyTrip's Share Movement

As the news broke, EaseMyTrip's shares reflected positive movement. As of 11:29 am IST on Wednesday, the shares were priced at Rs 42.05, indicating a 0.24 percent increase.

Looking Forward: Future Prospects for Uttarakhand Tourism

With the strategic alliance set to unfold, the Uttarakhand tourism sector anticipates a significant boost. The state's unmatched beauty and cultural heritage are poised to capture the attention of global travelers, fostering sustainable growth in the tourism industry.