Cleartrip and Flipkart Travel's Spiritual Tourism Initiative: Unveiling 'Darshan Destinations'

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Cleartrip and Flipkart Travel's Spiritual Tourism Initiative: Unveiling 'Darshan Destinations'
23 Jan 2024
5 min read

News Synopsis

In a significant move to coincide with the grand inauguration of the Ram Mandir in Ayodhya, Cleartrip, a subsidiary of  introduces 'Darshan Destinations,' an initiative aimed at tapping into the flourishing realm of spiritual tourism in India.

"As a tribute to this nationwide celebration, Cleartrip is offering 1,008 complimentary flight tickets for senior citizens to Ayodhya. This offer will also be available on the Flipkart Travel platform," as part of the joint venture.

Unveiling Darshan Destinations:

Amid the rising trend of spiritual tourism in India, Cleartrip and Flipkart Travel are launching 'Darshan Destinations.' With the anticipation surrounding the opening of the temple in Ayodhya, Cleartrip is contributing by offering 1,008 complimentary flight tickets to senior citizens for a pilgrimage to Ayodhya. This generous offer will also be accessible through the Flipkart Travel platforms.

A Tribute to Ayodhya: 1,008 Flights for Senior Citizens, A Shower of Blessings

In a touching gesture of reverence, Cleartrip is offering 1,008 flight tickets to senior citizens, allowing them to witness the inauguration of the Ram Mandir and seek blessings at this holy site. This special offer, also available on Flipkart Travel, reflects the deep cultural and spiritual values embedded within Cleartrip's core.

Special Fares and Discounts:

Under the ongoing "Darshan Destinations" initiative, Cleartrip and Flipkart Travel are introducing special fares for flights, hotels, and buses to various religious destinations. Travel enthusiasts can benefit from a 20% discount on bookings for bus, hotel, and flight reservations to revered spiritual places like Ayodhya, Madurai, Tirupati, Amritsar, Bhopal, Shirdi, Bodhgaya, Kochi, and Katra (Jammu). This initiative aims to evolve, providing discounted fares across flights, hotels, and buses, catering to the spiritual travel aspirations of devotees.

Surge in Spiritual Tourism:

The recent surge in spiritual tourism, triggered by the impending inauguration of the Ram Mandir in Ayodhya, indicates a notable shift in traveler preferences. Cleartrip and Flipkart Travel have witnessed a substantial 1500% increase in searches for Ayodhya across their platforms.

CEO's Perspective:

Ayyappan Rajagopal, CEO of Cleartrip, expressed, "As a customer-centric company, Cleartrip caters to the evolving needs of our user base. We understand that spiritual journeys are central to our culture, embodying centuries-old traditions. With more people seeking out these meaningful travels, we wished to make these experiences more accessible and affordable."

Customer-Centric Initiatives:

Through initiatives like "Darshan Destinations," Cleartrip and Flipkart Travel aim to seamlessly blend affordability, accessibility, and a superior travel experience. These efforts are geared towards meeting the diverse needs of customers and inspiring individuals to experience divine destinations while easily fulfilling their travel aspirations.

Exclusive Offers:

Cleartrip is offering a flat 20% discount on domestic flights to the specified destinations exclusively for senior citizens. This is over and above the senior citizen concession fares. Additionally, a 20% discount on hotels and buses is available for all travelers. Flipkart Travel extends a flat 20% discount on all domestic flights and hotels to the mentioned destinations for all users (limited inventory only).

About Cleartrip:

Launched in July 2006, Cleartrip Pvt Ltd., a Flipkart company, has rapidly emerged as India's second-largest online travel technology company. Following Flipkart's acquisition of Cleartrip in April 2021, the company aims to innovate and provide end-to-end travel solutions. With industry-first offerings like 'CT Flexmax, CT Flex, CT Upgrade and Cancel for No Reason,' Cleartrip aims to offer convenience, choice, competitive prices, and premium content to its customers.

Cleartrip and Flipkart Travel: Blending Affordability, Accessibility, and a Superior Travel Experience

Through customer-centric initiatives like Darshan Destinations, Cleartrip and Flipkart Travel aim to seamlessly blend affordability, accessibility, and a superior travel experience for all users. They strive to become the preferred partners for those seeking divine experiences, fulfilling their travel aspirations with ease and convenience.