Airbnb Collaborates with Ministry of Tourism to Promote Heritage Tourism in India

Airbnb, Ministry of Tourism tie up to promote heritage tourism in India

Airbnb and the Ministry of Tourism have recently signed a memorandum of understanding (MoU) to strengthen India's position as a tourism destination and showcase the country's rich cultural heritage and homestay experiences. This collaboration aims to promote the "Soul of India" by highlighting heritage stays and supporting hosts in untapped and emerging tourism destinations.

Destination promotion to showcase India's cultural and heritage tourism potential

As part of the agreement, the Ministry of Tourism and Airbnb will collaborate on promoting India as an attractive tourism destination through domestic and international campaigns. By leveraging Airbnb's global reach, the partnership will create enhanced visibility for India's unique cultural heritage and diverse accommodation offerings.

The joint efforts will contribute to the growth of inbound tourism and create economic opportunities for local communities.

'Soul of India' microsite to promote heritage homes

To further promote heritage homes across India, Airbnb plans to launch a dedicated 'Soul of India' microsite. This platform will serve as a showcase for heritage stays, allowing travelers to immerse themselves in the rich cultural experiences offered by these unique accommodations. The microsite will play a crucial role in attracting international visitors and expanding the Incredible India brand.

Capacity building, insights, and informed policies

Under the MoU, Airbnb will provide training to hospitality micro-entrepreneurs in emerging destinations as part of the Ministry of Tourism's flagship scheme. This capacity-building initiative aims to empower local hosts and enhance their hospitality skills, ensuring a high-quality travel experience for guests.

Additionally, Airbnb will share key insights into travel trends and homestays with the ministry, facilitating informed policy-making and promoting the growth of the hospitality sector.

Unlocking economic and social opportunities through tourism

Amanpreet Bajaj, General Manager - India, Southeast Asia, Hong Kong, and Taiwan at Airbnb, expressed enthusiasm about the collaboration, emphasizing the potential for economic and social development through tourism in India. The partnership with Airbnb will not only amplify the Incredible India brand but also introduce international travelers to the diverse offerings and cultural richness of the country.

Positioning India as an emerging tourism destination

Amidst global discussions on tourism policies and short-term stays, the government of India recognizes the importance of utilizing Airbnb's visibility and international reach to create greater exposure for emerging tourism destinations within the country.

This strategic collaboration will contribute to India's tourism growth, foster community engagement, and establish India as a prominent player on the global tourism map.