Air India Express unveils new unified brand identity and ambitious expansion plans

Air India Express Unveils Revamped Identity and Ambitious Growth Strategies

Air India Express and AIX Connect, subsidiaries of the Tata-owned Air India Group, have launched a unified brand identity under the name "Air India Express." This new identity, which features a fresh visual identity with orange and turquoise as the primary colors, was introduced on the latest Boeing B737-8 aircraft during its flight from Hyderabad to Mumbai.

The integrated entity of Air India Express and AirAsia India will now operate solely as Air India Express, marking the end of the AIX India brand. The report by Deccan Herald cited Aloke Singh, Managing Director of Air India Express, clarified that while designator codes IX and I5 will persist for some time, all services, sales, and distribution will consolidate under the unified Air India Express brand.

Air India Express is set to expand ambitiously, planning to induct 50 new aircraft into its fleet within the next 15 months. This expansion will see the airline double in size over the next five years, targeting a fleet of about 170 narrow-body aircraft. The airline is also eyeing expansion into tier-2 and tier-3 cities in India, along with extending its reach to the Gulf, Middle East, and Southeast Asia.

Visual Refresh: The rebranding initiative brings forth a visually striking identity, with the Tata Group opting for vibrant shades of orange and turquoise as primary colors, accompanied by tangerine and ice blue as secondary hues. This aesthetic overhaul aligns with Air India's recent brand transformation, creating a cohesive visual language.

Consolidation of Entities: The amalgamation of Air India Express and AirAsia India under the unified Air India Express brand signifies a streamlined approach. While designator codes IX and I5 will persist for a transitional period, all facets, including services, sales, and distribution, will operate cohesively under the unified brand.

Fleet Expansion on the Horizon: Air India Express is set to embark on an ambitious journey of expansion. With the induction of two B-737-8 aircraft, out of a substantial order of 470, the airline is gearing up for commercial operations, commencing with the Delhi-Guwahati-Imphal route on October 19.

The plan includes the induction of 50 new aircraft within the next 15 months, positioning the airline for substantial growth over the next five years, targeting a fleet of about 170 narrow-body aircraft.

Strategic Routes and Global Reach: The airline's expansion strategy extends beyond domestic borders, eyeing tier-2 and tier-3 cities in India and venturing into the Gulf, Middle East, and Southeast Asia. The move aims to establish Air India Express as a key player in the international aviation landscape.

Leadership Insights: Campbell Wilson, CEO of Air India and Chairman of Air India Express, emphasizes the scale of this expansion. With an ambitious plan to acquire one new aircraft every six days until the end of 2024, the Air India Group is positioning itself for a transformative period. Simultaneously, strategic mergers and progress in the development of India's largest training academy add further dimensions to the unfolding narrative.

Relevant and latest facts about Air India Express :

• Air India Express is a low-cost carrier that operates both domestic and international flights.

• The airline is a subsidiary of the Tata-owned Air India Group.

• Air India Express has a fleet of over 20 aircraft and flies to over 40 destinations in India and abroad.

• The airline is known for its affordable fares and convenient flight schedules.

• Air India Express is planning to expand its fleet and operations significantly in the coming years.

The expansion plans of Air India Express are a positive development for the Indian aviation sector. The airline's focus on tier-2 and tier-3 cities will make air travel more accessible to people in these regions. Additionally, the airline's expansion into new international markets will boost tourism and economic growth in India.