Zepto Launches In-App UPI Payment Feature Ahead of IPO Plans

Quick commerce major Zepto has introduced an in-app UPI payment feature, allowing users to complete transactions directly within the Zepto app without switching to third-party payment platforms. The move comes as the company prepares for a potential stock market listing.

Zepto Introduces In-App UPI Payments

Zepto has rolled out an in-app UPI payment option for its users, enabling seamless payments without leaving the application. According to reports, customers can now complete UPI transactions directly within the Zepto app, eliminating the need to switch to external payment apps.

This development comes at a time when Zepto is gearing up for a potential initial public offering (IPO).

No More Redirection to Third-Party Apps

With the new feature, Zepto users will no longer be redirected to third-party UPI apps such as Google Pay, PhonePe, or Paytm during checkout. Payments can be completed entirely within the Zepto app, making the checkout process faster and more convenient.

While the company has not made an official announcement yet, reports suggest that the feature is currently available to a select group of users and may be rolled out more widely in phases.

How Zepto’s In-App UPI Feature Works

To use the in-app UPI service, users need to:

• Go to the payment settings section in the Zepto app

• Link their bank account

• Activate the UPI option

Once the setup is complete, users can authorize payments by entering their UPI PIN directly within the app, without switching screens.

Growing Focus on Integrated Digital Payments

Zepto’s move reflects a broader trend among consumer internet and quick commerce companies, which are increasingly integrating native digital payment systems into their platforms.

By offering in-house UPI solutions, companies gain greater control over transaction flows while improving the overall user experience. Over the past year, several food and grocery delivery platforms have accelerated the adoption of integrated UPI payment systems.

Swiggy and Zomato Have Already Taken Similar Steps

• Swiggy launched its in-app UPI service in 2024 using NPCI’s UPI plug-in. The company said the move was aimed at reducing payment failures and speeding up the checkout process.

• Zomato, meanwhile, introduced its UPI service in partnership with ICICI Bank, allowing users to create a Zomato-linked UPI ID for real-time in-app payments. Unlike plug-in-based systems, Zomato’s model operates through a dedicated UPI handle issued via a banking partner.

Zepto Gears Up for IPO

The launch of the in-app UPI feature coincides with Zepto’s IPO preparations. According to reports, the company has filed its draft papers with SEBI through the confidential route.

Zepto is reportedly aiming to raise around ₹11,000 crore and plans to list on the stock market later this year. Post-listing, Zepto is expected to join already listed competitors such as Zomato and Swiggy.