Zepto Forays into Consumer Intelligence with Zepto Atom

Quick commerce major Zepto is expanding beyond groceries with the launch of its new data analytics subscription platform — Zepto Atom. Aimed at empowering partner brands with detailed sales and behavioural insights, the service is set to go live on May 16.

Pin Code-Level Precision for Smarter Business Moves

Zepto Atom is built to offer real-time, pin code-level data analysis, helping companies fine-tune pricing, marketing, and distribution strategies. Brands can now measure performance across specific cities and even neighbourhoods, enabling a sharper localised focus.

“Zepto Atom gives brands the ability to access analytics that were traditionally only available through expensive consulting firms,”
— Aadit Palicha, Co-founder and CEO, Zepto

He added that the tool is designed to democratise access to high-quality business intelligence, making it both affordable and actionable.

Disrupting a Rs 1,000 Crore Market

Zepto's AI-Powered Edge

India’s consumer analytics space, valued at over ₹1,000 crore, has long been led by global players like Nielsen and Kantar. With Zepto Atom, the company aims to challenge this dominance through its in-house tech infrastructure.

The service includes:

• Minute-by-minute sales tracking

• Customer behaviour analytics

• Predictive forecasting

• Zepto GPT, a proprietary AI assistant using Natural Language Processing to generate reports, decode trends, and deliver real-time strategic guidance.

Pilot Results and Future Potential

After completing a successful pilot phase, Zepto anticipates onboarding up to 1,000 brands within the initial weeks of launch.

“The early feedback has been very encouraging. This could add tens of crores to our quarterly revenue,”
— Aadit Palicha

Zepto already generates over ₹130 crore per month from advertising, and the introduction of Zepto Atom represents the company's next big bet on data monetisation.

Towards Profitability with Smart Data

Zepto processes more than 10 million data points per day through its core delivery operations. Leveraging this data to offer custom insights is part of the brand’s larger roadmap to profitability.

With its Gross Merchandise Value (GMV) climbing by 300% year-on-year — from ₹1,000 crore to ₹4,000 crore — the company is confident in its trajectory.

“We’re not actively pursuing fresh capital. Any future round would focus on increasing domestic ownership,”
— Aadit Palicha

What’s Next for Zepto Atom?

Zepto plans to invest heavily in product development, with upcoming features such as:

• AI-generated customer profiles

• Automated consumer surveys targeting niche user segments

• Intuitive dashboards for campaign performance

These upgrades are expected to roll out over the next year, reinforcing Zepto’s transition from just a delivery player to a tech-driven insights partner.

Conclusion: A Strategic Shift Toward Data-Led Growth

With the unveiling of Zepto Atom, Zepto is signalling a bold evolution from being just a quick commerce platform to becoming a data-first strategic enabler for brands. This launch not only diversifies its business model but also introduces a significant new revenue stream, marking a pivotal step in its journey toward profitability and long-term sustainability.

By leveraging its extensive operational data—gathered from millions of daily transactions—Zepto is offering partners access to real-time, granular insights that were previously locked behind expensive consulting services. With features like AI-powered analysis, pin code-level segmentation, and predictive modelling, Zepto Atom is set to empower brands to make faster, smarter, and more localised decisions.

The move taps into India’s growing appetite for consumer intelligence tools, disrupting a market traditionally led by global players. As Zepto builds on its existing infrastructure and loyal user base, Atom could become a cornerstone in India’s data-driven retail transformation.