Virat Kohli Invests ₹40 Crore in Agilitas Sports After Ending Puma Deal

After ending his multi-crore deal with Puma, Virat Kohli invests ₹40 crore in Indian sportswear company Agilitas Sports, securing a 1.94% stake. The cricket icon plans to expand his One8 brand with new footwear, apparel, and lifestyle products.

Virat Kohli Joins Hands with Agilitas Sports

Cricket superstar Virat Kohli announced on Monday, December 8, 2025, a new partnership with domestic sportswear company Agilitas Sports. The announcement comes shortly after India’s ODI series win against South Africa, where Kohli was named ‘Player of the Series’.

Having recently ended his multi-crore deal with sports brand Puma, Kohli did not just become a brand ambassador for Agilitas; he also made a personal investment of ₹40 crore, acquiring approximately 1.94% stake in the company.

Announcement on Social Media

Kohli shared the partnership news via a video on X (formerly Twitter), stating:
"Today marks a new beginning very close to my heart. A new journey begins for One8 and Agilitas, driven by strong goals and big dreams. I am bringing One8 to its new home with Agilitas."

In the video, he explained his motivation behind the investment:
"I could have just been part of One8 or Agilitas, but when I learned about their strong manufacturing and expert team, I realized the potential. I didn’t want to miss this opportunity."

From Puma to Agilitas

Kohli’s association with Puma began in 2017 and was reportedly worth ₹110 crore. Recently, Puma offered him a new deal valued at ₹300 crore, which he declined.

Agilitas Sports was founded by Abhishek Ganguly, former MD of Puma India and Southeast Asia. With this new partnership, One8 will collaborate with Agilitas to launch footwear, apparel, and lifestyle products, with plans to expand the brand globally.

One8: From Sportswear to Lifestyle

Launched in 2017 in collaboration with Puma, One8 has evolved from a sportswear brand into a well-recognized lifestyle name. The brand’s name represents Kohli’s birthdate (8) and his mantra of focus (‘One’).

• In 2019, Forbes India valued One8 at over ₹100 crore, with total sales reaching ₹130 crore by mid-year.

• During the pandemic in 2020, One8 expanded into lifestyle and hospitality, launching One8 Commune, a restaurant chain with an investment of ₹20 crore. The outlets now span Delhi, Mumbai, Bengaluru, and New York, generating revenue of ₹112 crore by 2023.

• By FY24, One8 earned ₹100 crore, with a target of ₹200 crore in FY25. Its sportswear category has grown into a ₹250 crore business, making One8 the highest-earning venture among Kohli’s 11 companies.

Conclusion:

Virat Kohli’s strategic investment in Agilitas Sports highlights his commitment to expanding his One8 brand into a global lifestyle and sportswear powerhouse. With new product launches and international ambitions, this partnership marks a new era for Kohli’s entrepreneurial journey.