Vi Introduces ‘Number Rakshak’ for Pilgrim Safety at Maha Kumbh Mela 2025

News Synopsis
The Maha Kumbh Mela 2025 in Prayagraj is expected to draw millions of devotees from across the world. While this grand spiritual gathering is a momentous event, it also brings significant challenges, particularly the risk of family members getting separated in the crowd. Recognizing this concern, Vi (Vodafone Idea) has launched the Vi Number Rakshak initiative, a unique solution aimed at helping reunite lost individuals with their families.
Addressing a Recurring Challenge
Historically, past Kumbh Melas have witnessed thousands of people going missing. During the 2013 Kumbh Mela, nearly 70,000 individuals were reported lost, and even in this year’s event, over 250 people were reported missing on the very first day. The primary groups affected are children, the elderly, and those unfamiliar with mobile technology. Vi’s latest initiative provides a simple yet effective way to mitigate this issue by leveraging both traditional elements and modern safety solutions.
How Vi Number Rakshak Works
The Vi Number Rakshak initiative revolves around the distribution of free bracelets at the Swami Ramanand Acharya Shibir Akhada booth. These bracelets are made from sacred Rudraksh and Tulsi beads and carry the emergency contact details of family members. This allows volunteers and authorities to quickly identify lost individuals and reunite them with their loved ones.
By using physical identification bracelets instead of relying on mobile phones or internet connectivity, Vi ensures that even those without smartphones can benefit. This makes it an ideal solution, especially for elderly devotees and young children who may struggle with mobile technology.
Where to Get the Vi Number Rakshak Bracelets
Pilgrims attending the Maha Kumbh Mela 2025 can collect their free Vi Number Rakshak bracelets at the Swami Ramanand Acharya Shibir Akhada booth. These bracelets serve as a simple yet highly effective way to ensure safety, reducing stress for families and providing peace of mind in the event of separation.
This initiative is particularly valuable during peak gathering times, such as the Shahi Snan in February, when millions of devotees gather at the sacred Triveni Sangam.
Vi’s Commitment to Community Safety
Avneesh Khosla, Chief Marketing Officer of Vi, emphasized the company’s people-first approach while launching the initiative. He stated:
“Vi Number Rakshak demonstrates how even the simplest solutions can have a profound impact on keeping people connected. We are more than just a telecom provider; we are a people-first partner, especially in moments that matter most. This initiative reflects Vi’s dedication to delivering meaningful solutions and shows that connectivity extends far beyond the network.”
This initiative is in line with Vi’s broader vision of public welfare and aligns with its ongoing Be Someone’s We campaigns, which focus on leveraging technology for the greater good.
Enhanced Network Infrastructure for Seamless Connectivity
Recognizing the massive influx of pilgrims, Vi has significantly upgraded its network in and around Triveni Sangam to ensure uninterrupted connectivity. Some key enhancements include:
-
30 new network sites deployed
-
40 macro and high-powered small-cells installed for improved coverage
-
32 km of fiber-optic cables added for stronger backhaul connectivity
These upgrades will help ensure seamless voice calls, smooth video streaming, and high-speed data access, even in crowded areas with heavy network congestion.
A Thoughtful Blend of Tradition and Innovation
Vi’s Number Rakshak initiative is a testament to how traditional elements can be blended with modern safety solutions. By incorporating sacred Rudraksh and Tulsi beads into the bracelets, the initiative ensures a culturally relevant and widely accepted safety measure.
As the Maha Kumbh Mela 2025 progresses, Vi’s Number Rakshak aims to minimize stress, enhance safety, and offer a peaceful, worry-free experience for pilgrims. Through innovative thinking and a deep commitment to community well-being, Vi continues to demonstrate how technology and tradition can work together for the greater good.
You May Like