UP Government's New Social Media Policy: Earn Up to ₹8 Lakh Monthly by Promoting Schemes

The Uttar Pradesh government, led by Yogi Adityanath, has introduced a groundbreaking social media policy aimed at leveraging the influence of digital content creators. Under this new policy, social media influencers can earn up to ₹8 lakh per month by promoting government schemes across popular platforms like YouTube, Facebook, Instagram, and X (formerly Twitter). This initiative not only aims to enhance the reach of government initiatives but also provides a lucrative opportunity for influencers in the state. Below, we break down the key aspects of this policy and how it can benefit social media creators.

Opportunities for Social Media Influencers

If you’re a social media influencer based in Uttar Pradesh, there’s some exciting news for you. The UP government's new social media policy offers significant earning potential based on your follower count. The policy is structured to reward influencers who actively promote government schemes, with earnings directly tied to the reach and engagement of their content.

The policy divides influencers into categories based on their number of followers, offering different compensation levels for content shared on YouTube, Facebook, Instagram, and X. By participating in this program, influencers can not only contribute to public awareness but also earn substantial income, with the potential to make up to ₹8 lakh a month.

Categories for YouTube and Facebook Influencers

The Uttar Pradesh government has categorized influencers on YouTube and Facebook into four distinct groups based on their subscriber count:

• Category A: Influencers with a minimum of 10 lakh subscribers.

• Category B: Influencers with a minimum of 5 lakh subscribers.

• Category C: Influencers with a minimum of 2 lakh subscribers.

• Category D: Influencers with a minimum of 1 lakh subscribers.

These categories determine the compensation rates for creating and promoting content related to government schemes. The higher your category, the greater the earning potential.

Categories for Instagram and X Influencers

Similarly, influencers on Instagram and X are also divided into four categories, but with different follower requirements:

• Category A: Influencers with a minimum of 5 lakh followers.

• Category B: Influencers with a minimum of 3 lakh followers.

• Category C: Influencers with a minimum of 2 lakh followers.

• Category D: Influencers with a minimum of 1 lakh followers.

As with YouTube and Facebook, these categories play a crucial role in determining the earnings for content creators on Instagram and X.

Earnings Breakdown by Category

Category A

Category A influencers, with the highest number of followers, can earn up to ₹5 lakh per month. Here’s a breakdown of the earnings:

• ₹50,000 for posting reels or shorts (90-second content).

• ₹80,000 for producing and uploading videos or reels.

• After 30 days, an additional ₹10,000 is paid for every 1 lakh views beyond the initial 1 lakh, with a maximum payment of up to ₹1 lakh per video.

• ₹80,000 for uploading videos or reels longer than 90 seconds.

• ₹1 lakh for producing and uploading videos, reels, or podcasts on specific topics.

• After 30 days, an additional ₹10,000 for every 1 lakh views beyond the first 1 lakh, with a maximum payment of up to ₹1.2 lakh per video.

Category B

Category B influencers can earn up to ₹4 lakh per month. The earning structure is as follows:

• ₹45,000 for uploading reels or short videos of 0 to 90 seconds.

• ₹70,000 for producing and uploading content on specified topics.

• After 30 days, an additional ₹10,000 for every 1 lakh views beyond the first 1 lakh, with a maximum payment of up to ₹90,000 per video.

• ₹75,000 for uploading videos or reels longer than 90 seconds.

• ₹80,000 for producing and uploading content on specific topics.

• After 30 days, an additional ₹10,000 for every 1 lakh views beyond the first 1 lakh, with a maximum payment of up to ₹1.10 lakh per video.

Category C

For Category C influencers, the maximum earning potential is ₹3 lakh per month:

• ₹40,000 for posting reels or shorts of 0 to 90 seconds.

• ₹60,000 for producing and uploading content on specified topics.

• After 30 days, an additional ₹10,000 for every 1 lakh views beyond the first 1 lakh, with a maximum payment of up to ₹80,000 per video.

Category D

Category D influencers, with the lowest follower count, can earn up to ₹2 lakh per month:

• ₹35,000 for posting reels or short videos of 0 to 90 seconds.

• ₹50,000 for producing and uploading content on specified topics.

• After 30 days, an additional ₹10,000 for every 1 lakh views beyond the first 1 lakh, with a maximum payment of up to ₹70,000 per video.

Legal Considerations

While the UP social media policy offers significant earning potential, it also comes with strict legal provisions. The policy includes penalties for posting objectionable content, such as indecent, obscene, or anti-national material. Violators could face severe consequences, including life imprisonment and hefty fines. Therefore, it is crucial for influencers to adhere to ethical guidelines and avoid sharing any content that could be deemed inappropriate under this policy.

How to Maximize Earnings

For influencers aiming to maximize their earnings under this policy, creating high-quality content that resonates with the audience is key. Engaging videos, reels, and podcasts that effectively promote government schemes are likely to garner more views, leading to higher payouts. Additionally, staying updated with the latest topics and trends in government initiatives can help influencers align their content with the objectives of the UP government, further enhancing their earning potential.

Conclusion

The Uttar Pradesh government's new social media policy offers an unprecedented opportunity for influencers to monetize their online presence by promoting state schemes. With potential earnings of up to ₹8 lakh per month, this initiative not only benefits content creators but also helps the government reach a wider audience. However, influencers must navigate this opportunity with caution, ensuring that their content complies with the legal requirements set forth by the policy. By doing so, they can enjoy substantial financial rewards while contributing to the dissemination of important government information.