Uber Expands to B2B Logistics and Metro Ticketing

Ride-hailing giant Uber has rolled out a new service, Uber Direct, in Bangalore — offering B2B logistics through ONDC and enabling commuters to purchase QR-based metro tickets via the Uber app. The launch also includes partnerships with grocery and food brands like Zepto, KPN Farm Fresh, KFC, Burger King, Taco Bell and Rebel Foods for delivery fulfilment.

What Is Uber Direct — A New Logistics Engine

From Consumer‑Facing Delivery to B2B Logistics

Unlike the existing consumer‑facing delivery service (Uber Courier), Uber Direct is designed as a back‑end logistics engine for businesses. Orders are placed by customers on a merchant’s site or app — Uber Direct takes care of the delivery through its driver network. This model requires no direct consumer interaction until delivery, making it a plug‑and‑play solution for enterprises seeking scalable delivery support.

Powered by ONDC — A Strategic Move

Uber has enabled Uber Direct via the government-backed ONDC network. Through this integration, the company leverages India’s growing digital commerce infrastructure to offer logistics and delivery services to a wide ecosystem of sellers and platforms. 

Launch Details — Grocery, Food, and Metro

Grocery Deliveries Now Live

With the Bangalore rollout, Uber Direct already handles grocery deliveries for merchants such as Zepto and KPN Farm Fresh. The company says that food delivery via major chains will begin within weeks, covering restaurants and brands like KFC, Burger King, Taco Bell, and Rebel Foods.

Metro Ticketing Integrated in Uber App

Alongside B2B logistics, Uber has also incorporated QR‑based metro ticketing for metro commuters in Bangalore through ONDC. This lets users buy metro tickets and access real‑time transit information directly from the Uber app. 

Why This Expansion Matters — Uber’s Evolving Role in India

Transforming into a Multi-Service Platform

With Uber Direct and metro ticketing, Uber aims to go beyond ride‑hailing — positioning itself as a unified mobility, commerce, and logistics solution. By leveraging ONDC, Uber’s driver network becomes an accessible infrastructure for businesses without needing their own fleet.

Convenience and Scalability for Businesses

For merchants — whether grocery, food, retail, or potentially healthcare/e‑commerce — Uber Direct offers a ready-to-use delivery backend. This removes the complexity of managing logistics operations, ensuring standardised and scalable delivery support.

Better Urban Mobility & Digital Ticketing for Users

For commuters and urban dwellers in Bangalore, the integration of metro ticketing within Uber simplifies multimodal transit: no need for separate apps or long queues — just book and pay via Uber. 

What Lies Ahead — Uber’s Future Plans

• Uber plans to expand Uber Direct operations beyond groceries and food — potentially covering e‑commerce, pharmacy, and other sectors. 

• Metro ticketing integration is expected to roll out in more cities, as Uber continues to build a unified transport‑commerce ecosystem.

Key Takeaways

• Uber Direct — a B2B logistics service — is now live in Bangalore via ONDC, serving grocery and soon food brands.

• QR‑based metro ticketing for Bangalore Metro is now available through the Uber app, simplifying commutes.

• The move signals Uber’s shift from ride‑hailing to a broader, integrated mobility‑commerce‑logistics platform.

• For businesses: a plug‑and‑play delivery backend; for consumers: more convenience and integrated services in one app.