TVS Apache Crosses 6 Million Sales as It Completes 20 Years on the Track

TVS Motor Company has marked a remarkable milestone, celebrating 20 years of the TVS Apache motorcycle series and surpassing 6 million units sold worldwide. Launched in 2005 with the Apache 150, the series has grown into a global performance brand, catering to young riders and motorsport enthusiasts across more than 60 countries.

A Global Icon in the Premium Motorcycle Segment

The TVS Apache series has steadily expanded its presence in key international markets including Bangladesh, Nepal, Colombia, Mexico, and Italy. Designed with TVS Racing’s motorsport DNA, the Apache lineup has evolved to offer a fine balance of track-level performance and street-ready agility, solidifying its reputation as one of the fastest-growing sports motorcycle brands globally.

From Apache 150 to Apache RR: A Journey of Evolution

What began as a bold entry into India’s premium motorcycle segment has now transformed into a comprehensive product portfolio featuring two distinct series:

• Apache RTR – Aimed at city riders looking for sporty performance.

• Apache RR – Built for track enthusiasts demanding high-speed stability and control.

Each iteration of the Apache series has introduced segment-first technologies such as ride modes, race-tuned fuel injection, and dynamic stability systems.

Commitment to Technology and Rider Safety

TVS Apache motorcycles are equipped with cutting-edge features aimed at enhancing rider experience and safety. Notable features include:

• Dual-channel ABS

• Slipper clutch

• Tyre Pressure Monitoring System (TPMS)

• Race-tuned fuel injection

• Adjustable suspension

• SmartXConnect Bluetooth connectivity

• Cruise control and climate-controlled seating (on select models)

These innovations have helped TVS carve a unique space in the global motorcycling community.

Build-To-Order Customization for a Personal Touch

TVS was the first Indian two-wheeler manufacturer to offer factory-level personalization through its Build-To-Order (BTO) platform. This allows customers to customize their Apache motorcycles based on individual preferences—making each unit unique while staying true to its racing legacy.

Apache Owners Group: Building a Global Riding Community

A key aspect of the Apache brand is its strong community engagement through the Apache Owners Group (AOG). This global community of like-minded riders organizes exclusive rides, events, and experiences that celebrate the Apache legacy and connect passionate riders around the world.

Official Statement from TVS Motor Company

Vimal Sumbly, Head of Premium Business at TVS Motor Company, said:

“TVS Apache has been at the forefront of premium motorcycling, embodying our strategic vision of building a brand rooted in racing excellence and innovation. Over the past 20 years, Apache has redefined performance motorcycling and has created a thriving ecosystem through the Apache Owners Group, uniting passionate riders globally.”

He further added that crossing the 60 lakh customer milestone is a testament to TVS’s continued commitment to innovation, performance, and customer satisfaction.

Looking Ahead: The Future of Apache

As TVS Apache celebrates this landmark, the company remains committed to pushing the boundaries of performance and technology. With plans to expand the Apache family and deepen its community engagements, the brand continues to inspire a new generation of riders.

Conclusion: A Legacy Fueled by Passion and Performance

The 20-year journey of the TVS Apache series stands as a powerful testament to TVS Motor Company's dedication to performance, innovation, and community. With over 6 million units sold and a strong presence in global markets, Apache has grown from a performance motorcycle to a symbol of racing passion. As TVS continues to redefine the motorcycling experience through technology and rider engagement, the Apache legacy is set to accelerate further, inspiring millions of riders around the world to chase their need for speed and individuality.