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Tata Motors Aims for 10 Electric Vehicles in Portfolio by 2025

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Tata Motors Aims for 10 Electric Vehicles in Portfolio by 2025
18 Sep 2023
4 min read


News Synopsis

Tata Motors, a leading name in the automotive industry, has unveiled an ambitious plan to significantly expand its electric vehicle (EV) portfolio. The company aims to have a remarkable 10 EV models in its portfolio by the year 2025.

This strategic move reinforces Tata Motors' commitment to sustainable and eco-friendly transportation solutions.

Diverse EV Lineup

Tata Motors has already made strides in the EV sector with models like Nexon, Tigor, Tiago, and Express T. Building on this foundation, the company is set to introduce several exciting new EVs. Among these, the Curvv EV, a coupe SUV, is a standout offering.

The company also has plans for the Harrier EV and the Sierra EV, showcasing its dedication to offering a diverse range of electric vehicles to cater to various customer preferences.

Compatibility and Flexibility

Discussing Tata Motors' approach to EVs, Vivek Srivatsa, Head of Marketing and Sales at Tata Passenger Electric Mobility Ltd, highlighted the company's strategy. He noted that Tata Motors believes in making products that are compatible with both electric powertrains and traditional combustion engines. This approach allows Tata Motors to achieve economies of scale and attract a broad spectrum of customers with a single product.

Addressing Challenges in EV Adoption

Tata Motors recognizes that for EV adoption to thrive, certain challenges need to be addressed. Srivatsa emphasized two key areas: highway charging infrastructure and urban charging accessibility.

To unlock the full potential of EVs for long-distance travel, reliable highway charging infrastructure is essential. Customers need the assurance that they can find charging stations conveniently and that the charging process is efficient.

Additionally, Tata Motors is cognizant of the challenges associated with EV charging for individuals without dedicated parking spaces. Solving this issue is crucial to making EVs more accessible to a wider audience.

Commitment to Carbon Neutrality

In line with global efforts to combat climate change, Tata Motors has set an ambitious target to become completely carbon neutral by 2040. The electrification of vehicles plays a pivotal role in achieving this goal.

While EVs are expected to experience rapid growth and contribute to overall sales, Tata Motors remains committed to offering a range of powertrain options, including internal combustion engines (ICE).

A Focus on Smaller Cities

Tata Motors sees significant potential for EV adoption in smaller cities and towns. Factors such as shorter commuting distances, greater availability of dedicated parking spaces, and a willingness among residents to embrace electric mobility make these regions promising markets for EVs. Electric two-wheelers and three-wheelers have already made a significant impact in Tier 2 and 3 cities.

Expanding the Portfolio

With the expansion of both EV and ICE (Internal Combustion Engine) offerings, Tata Motors acknowledges the need for a separate channel to do justice to both product ranges. As the company continues to innovate and cater to diverse customer needs,

Tata Motors remains a prominent player in the evolving landscape of sustainable transportation.

Tata Motors' commitment to a greener future and its dedication to offering a broad spectrum of vehicles mark it as a frontrunner in the transition to electric and eco-friendly mobility solutions.

TWN Tech Beat