Tata Curvv vs Maruti Suzuki Grand Vitara: 6 Essential Features You Need to Know

Tata Motors is poised to make a significant impact on the Indian automotive landscape with the upcoming launch of its all-electric SUV, the Tata Curvv, scheduled for August 7. This move is groundbreaking as it represents the first instance of an electric vehicle (EV) being introduced prior to its internal combustion engine (ICE) counterpart in the fiercely competitive Indian SUV market.

The Tata Curvv’s entry signifies a strategic shift towards electrification, setting a new precedent for how automotive launches are approached. Following the introduction of the electric version, Tata Motors plans to roll out the ICE variant of the Curvv, broadening its appeal across different consumer segments.

To gauge how the Tata Curvv compares with its established competitor, the Maruti Suzuki Grand Vitara, which has earned acclaim in the midsize SUV segment, we will conduct an in-depth comparison of their features. This analysis aims to highlight the strengths and innovations of the Curvv, offering insights into how it measures up against the Grand Vitara’s well-regarded attributes.

Infotainment System: Size Matters

The Tata Curvv is set to impress with its large infotainment system, which is the same as those found in the Nexon EV, Harrier, and Safari models. It features a 12.3-inch touchscreen, significantly larger than the 9-inch display of the Maruti Suzuki Grand Vitara. Both systems offer key functions like wireless Android Auto and Apple CarPlay. However, the larger display in the Curvv enhances usability and visual appeal, offering a more immersive infotainment experience.

Digital Instrument Cluster: Enhanced Visibility

In terms of the digital instrument cluster, the Tata Curvv outshines the Maruti Grand Vitara with its advanced 10.25-inch all-digital driver’s console. This display surpasses the Grand Vitara’s 7-inch instrument cluster, providing a more comprehensive view of essential information. The Curvv’s digital console features not only the standard digital speedometers and smartphone connectivity alerts but also displays a navigation map—an industry first in this segment. While the Grand Vitara provides turn-by-turn navigation and includes a head-up display, it lacks the integrated navigation map feature of the Curvv.

ADAS: Advanced Safety Features

The Tata Curvv is expected to offer Level 2 Advanced Driver Assistance Systems (ADAS), setting a new benchmark in the midsize SUV segment. This advanced safety technology includes features such as adaptive cruise control, autonomous emergency braking, blind spot detection, lane departure warning, forward and rear collision warnings, and rear cross-traffic alert. Currently, Maruti Suzuki does not include ADAS in its lineup, although updates are anticipated. The Curvv’s comprehensive suite of driver aids promises to enhance safety and driving convenience significantly.

Gesture-Controlled Powered Tailgate: Convenience Redefined

The Tata Curvv introduces an innovative gesture-controlled powered tailgate, a segment first. This premium feature allows users to open the boot lid with a simple swipe of a leg beneath the rear bumper, making loading and unloading cargo more convenient. Once the luggage is securely placed, the tailgate can be closed effortlessly with a press of a button. This feature, inspired by the Harrier and Safari models, elevates convenience to a new level.

Powered Driver Seat: Added Comfort

Another standout feature of the Tata Curvv is its powered driver seat, which is typically found in higher segment vehicles. The Curvv will offer a 6-way powered driver seat with potential memory function, providing superior comfort and adjustability. In contrast, the Maruti Grand Vitara features a manual adjustable driver’s seat, which lacks the convenience and customization options of the powered seat in the Curvv.

Electronic Parking Brake with Auto Hold: Modern Convenience

The Tata Curvv will be equipped with an electronic parking brake that includes an auto hold function. This feature enhances both safety and convenience by automatically engaging the parking brake and preventing the vehicle from rolling when stopped. The electronic parking brake can be easily disengaged by pressing the accelerator. The Grand Vitara, however, relies on a traditional hydraulic hand brake, which lacks the advanced functionality of the Curvv’s electronic system.

Conclusion

The Tata Curvv is set to redefine the midsize SUV segment with a range of advanced features that distinguish it from the Maruti Suzuki Grand Vitara. The Curvv boasts a larger 12.3-inch infotainment system compared to the Grand Vitara’s 9-inch display, offering a more immersive and user-friendly interface. Additionally, its 10.25-inch all-digital instrument cluster provides a comprehensive view of essential driving information, including an integrated navigation map, which is a first in its segment. The Curvv is also equipped with Level 2 Advanced Driver Assistance Systems (ADAS), featuring a suite of safety technologies such as adaptive cruise control and lane departure warning, which are not yet available in the Grand Vitara lineup. Another standout feature is the gesture-controlled powered tailgate, enhancing convenience and ease of use. These modern features and technological advancements make the Tata Curvv a compelling choice for buyers seeking the latest innovations in automotive technology, setting it apart from the well-regarded Grand Vitara.