Swiggy Instamart Expands 10-Minute Delivery to 100 Cities, Adding 32 in 2025!

Swiggy Instamart, India’s leading quick commerce platform, has launched its 10-minute delivery service across 100 cities. This expansion follows a surge in demand and the inclusion of 32 new cities in 2025, such as Jodhpur, Raipur, Siliguri, and Thanjavur. The move signifies the growing need for instant deliveries beyond metro areas, catering to the evolving shopping habits of Indian consumers.

Reaching Millions with 30,000+ Products

With this expansion, Swiggy Instamart will provide millions of new customers with access to over 30,000 products, including:

• Groceries

• Daily essentials

• Electronics

• Fashion and beauty products

• Toys and more

All of these items will be available for delivery within just 10 minutes, enhancing convenience for users in both metro and non-metro cities. The growing demand for quick delivery services is particularly evident in tier 2 and tier 3 cities, where consumer behavior is shifting towards convenience-driven retail.

Consumer Trends and Demand Surge

Amitesh Jha, CEO of Swiggy Instamart, highlighted the rapid growth in consumer adoption of quick commerce. He stated, “Over the past year, millions of Indians have relied on Swiggy Instamart for everything from groceries to festive essentials. The demand in tier 2 and tier 3 cities has surged, and convenience-led retail is becoming a major trend beyond metro areas.”

He further noted that one in four new users in 2025 came from these emerging cities, reinforcing the necessity for faster and more efficient delivery services. This expansion also supports local economies by creating new opportunities for dark store employees and delivery partners.

Scaling Infrastructure with Megapods

To accommodate this rapid growth, Swiggy Instamart is enhancing its dark store network by introducing megapods—large fulfillment centers ranging from 10,000 to 12,000 square feet. These megapods will:

• Stock up to 50,000 SKUs (Stock Keeping Units)

• Offer three times the product range of regular dark stores

• Include a diverse inventory of FMCG, D2C, and local brands

Localized Product Offerings for Regional Preferences

Swiggy Instamart has ensured its expansion remains locally relevant by offering region-specific products. Examples include:

• Patna: Sudha Milk and Maharaja Bread

• Raipur: Vachan dairy products and Bake’O’Fun bakery items

By prioritizing regional preferences, Swiggy Instamart aims to provide a personalized shopping experience while maintaining its promise of ultra-fast deliveries.

Interesting Consumer Trends and Records

The expansion has led to some fascinating consumer trends in tier 2 and 3 cities:

• The highest single-day spend: Rs. 69,993 by a customer in Thiruvananthapuram

• The highest total spend: Rs. 3,34,411 by a user in Dehradun

• Top-selling categories: Fruits & Vegetables, Munchies & Snacks, Dairy, Bread & Eggs

• Most ordered items: Onions, tomatoes, and coriander

• Thiruvananthapuram surpassed Mumbai in orders for Hot & Sweet-flavored potato chips

• Patna became the fastest city to reach 1,000+ daily orders, achieving the milestone in just four days

• Raipur set a record by hitting 300 orders on its launch day

• Hubli recorded the highest order value on launch day, with a single order for wireless earphones worth Rs. 8,980

Swiggy Instamart’s Growth Journey

Since its launch in August 2020, Swiggy Instamart has revolutionized the grocery and essentials delivery market. Now operating in 100 cities, it continues to set new benchmarks with its:

• Advanced technology

• Dedicated delivery fleet

• Expanding product range

As India’s demand for convenience grows, Swiggy Instamart is poised to redefine how consumers shop for everyday essentials. With its localized approach, efficient delivery network, and ever-growing presence, the company is set to lead the quick commerce revolution in India.

Conclusion

Swiggy Instamart’s expansion to 100 cities, including 32 new additions in 2025, marks a significant milestone in India’s quick commerce industry. By catering to tier 2 and 3 cities, investing in megapods, and enhancing product availability, Swiggy Instamart is bridging the gap between demand and supply for ultra-fast deliveries. As it continues to innovate and scale, Swiggy Instamart is not just delivering groceries but shaping the future of retail in India.