Starbucks Brews Big Expansion Plans in India: 1,000 Stores by 2028, Targeting Tier-2 & 3 Cities

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Starbucks Brews Big Expansion Plans in India: 1,000 Stores by 2028, Targeting Tier-2 & 3 Cities
11 Jan 2024
5 min read

News Synopsis

Brace yourselves, caffeine lovers! Tata Starbucks just unveiled an ambitious expansion plan, aiming to double its India presence to 1,000 stores by 2028. This translates to opening a new store every three days, marking a significant acceleration in the company's growth trajectory.

Beyond Metros: The New Frontier:

This expansion isn't just about multiplying outlets; it's about reaching new frontiers. Starbucks will venture beyond bustling metropolises and set up shop in Tier-2 and Tier-3 cities, bringing its signature coffee experience to a wider Indian audience. This strategic move capitalizes on the rising disposable incomes and growing coffee culture in smaller towns.

Why India Matters:

India's importance to Starbucks is undeniable. Projected to become the world's third largest economy by 2030, the country offers a vibrant and rapidly growing market brimming with potential. Doubling down on its presence here reflects Starbucks' long-term commitment to the Indian market and its belief in its immense growth potential.

More Than Bricks and Mortar:

The expansion isn't just about physical stores; it's about creating jobs and empowering communities. With the aim of doubling its workforce to 8,600 employees, Starbucks will generate significant employment opportunities across the country. Additionally, the company plans to invest in vocational skills training for under-served young women seeking careers in the F&B retail industry, fostering social mobility and inclusivity.

Beyond Espresso, Embracing India:

While the familiar lattes and cappuccinos will remain staples, Starbucks recognizes the importance of local tastes. The company has already introduced Indian-inspired offerings like masala chai and filter coffee, and plans to further innovate and bring unique Indian flavors to the global stage.

A Toast to the Future:

Starbucks' ambitious expansion plan paints a promising picture of India's evolving coffee culture. With increased accessibility, job creation, and a focus on local preferences, the company is poised to play a significant role in shaping the future of coffee consumption in the country.

As Sunil D'Souza, CEO & MD of Tata Consumer Products, aptly stated, "As we move into the next chapter of growth, we will continue to develop India's coffee culture to deepen connections with our customers, while innovating to bring our unique Indian offerings to the global stage."

TWN Special