Sony Launches LinkBuds Fit in India at ₹18,990 with ANC and Gym-Ready Secure Fit

Sony has introduced its latest truly wireless earbuds — the Sony LinkBuds Fit — in the Indian market, priced at ₹18,990. Designed for fitness enthusiasts and daily commuters alike, these earbuds come with active noise cancellation (ANC), secure and ergonomic design, and intelligent sound enhancements. The LinkBuds Fit will go on sale starting April 7, 2025, in three color variants: Black, White, and Green.

As a limited-time launch offer, Sony is bundling its SRS-XB100 portable Bluetooth speaker (worth ₹5,990) free with each purchase of the LinkBuds Fit, making the offer even more attractive for audiophiles.

Ergonomic Design with Air Fitting Supporters

Weighing just 4.9 grams each, the Sony LinkBuds Fit are built with comfort in mind. The earbuds use a unique Air Fitting Supporter mechanism that includes a soft, hollow tail to relieve ear pressure and a stabilizing hook to keep the earbuds secure even during intense workouts or runs. The design prioritizes a lightweight and barely-there feel, ideal for extended usage across workdays or gym sessions.

Noise Cancellation Backed by Sony’s V2 Chip

The LinkBuds Fit features Sony’s V2 processor, the same chip found in the high-end WF-1000XM5, delivering real-time active noise cancellation. This technology helps minimize background distractions, such as office chatter, traffic noise, or the sound of clanking gym equipment.

To enhance user safety during outdoor activities, the earbuds come with an automatic ambient sound mode that adapts environmental audio levels depending on your surroundings — perfect for running, cycling, or commuting.

High-Resolution Audio with LDAC and DSEE Extreme

Sony has equipped the LinkBuds Fit with support for LDAC, its proprietary high-resolution audio codec, which transmits nearly three times more data than standard Bluetooth connections. This ensures detailed, studio-quality sound over wireless connections.

The earbuds also feature the Dynamic Driver X for clear vocals and rich detail across music genres. For streaming services that compress audio, Sony’s DSEE Extreme uses artificial intelligence to upscale audio in real-time, restoring lost high-end frequencies for a richer listening experience.

Crystal-Clear Calling with AI Voice Pickup

Making calls in noisy environments is easier with Sony’s Precise Voice Pickup Technology. This feature uses beamforming microphones and noise reduction algorithms to isolate the user’s voice, reducing the interference of background noise during calls.

Smart Touch Control and Gesture Features

Users can customize touch controls via the Sony Headphones Connect app. Additionally, the LinkBuds Fit introduces a "Wide Area Tap" feature, allowing playback controls by tapping near the ear rather than the earbuds themselves — a helpful feature when hands are sweaty or gloved.

Battery Life and Eco-Friendly Packaging

Sony claims a battery life of up to 21 hours with the charging case. The earbuds themselves provide multiple hours of usage on a single charge, and a quick 5-minute charge delivers up to 60 minutes of playback — ideal for last-minute top-ups before workouts or commutes.

In line with Sony’s sustainability goals, the LinkBuds Fit are made from recycled plastic materials, and the packaging is entirely free from plastic, emphasizing the brand's commitment to environmentally conscious design.

Conclusion: A Blend of Performance and Comfort

With the LinkBuds Fit, Sony brings a compelling option for users seeking a combination of immersive audio, smart features, and fitness-ready design. Priced at a premium but packed with advanced features like ANC, LDAC, and Wide Area Tap, these earbuds aim to compete in the high-end wireless earbud space — particularly for active and on-the-go users.