Snapchat Unveils New Report Series Exploring Gen Z Trends in India

Snapchat has unveiled a new initiative aimed at decoding the preferences, behaviors, and engagement patterns of Gen Z in India. In collaboration with The Economic Times, this report series promises to deliver ongoing insights into one of the most dynamic and influential consumer demographics in the country.

A Strategic Partnership for Gen Z Insights in India

Snapchat’s collaboration with The Economic Times marks a major step in understanding India’s young audience. This new report series, powered by Kantar’s data analytics, will focus on the evolving mindset, values, and brand interaction patterns of Indian Gen Z users.

The report will be released in multiple editions, with quarterly updates planned, ensuring that insights remain current and actionable for marketers and brand strategists.

What the Report Offers: Key Highlights and Data Points

Snapchat’s Gen Z report is designed to be more than just a data dump. It provides marketers with a strategic overview of what drives Gen Z’s brand engagement and loyalty in India. According to Snap:

“For marketers and advertisers, the index highlights the top brands winning with Gen Z and delivers actionable insights into what’s driving engagement, affinity, and loyalty.”

The report includes:

• Comparative data charts

• Brand engagement analysis

• Consumer sentiment summaries

• Behavioral trend breakdowns

These insights aim to offer a deep understanding of young India, capturing both their digital behaviors and their emotional drivers when interacting with brands.

Understanding Gen Z in India: A Deep Dive

The core goal of the series is to serve as a “pulse check” on India’s Gen Z—a generation that’s redefining how brands connect with consumers. The findings are expected to highlight:

• Gen Z's values and aspirations

• The digital and social platforms they prefer

• What drives brand loyalty and advocacy

• Key cultural and lifestyle trends

This generation, born into a digital-first world, approaches content and commerce differently, making it crucial for brands to evolve their strategies accordingly.

A Resource for Marketers: Strategic and Actionable

Snapchat positions this report as “more than just data”—it's a strategic guide for brands looking to build deeper, more meaningful relationships with Gen Z. According to Snap:

“It’s a strategic north star for building lasting relevance with Gen Z.”

Marketers can use this ongoing report as a reference to:

• Tailor campaigns that resonate emotionally and culturally

• Identify platforms and content formats that Gen Z prefers

• Track changes in consumer behavior over time

Ongoing Editions and Quarterly Updates

The Gen Z report will not be a one-time release. Instead, Snapchat will publish new insights quarterly, ensuring that brands can stay updated with the fast-paced shifts in Gen Z behavior and preferences.

Each new edition will provide fresh data, comparative trends, and thematic updates, keeping the series relevant throughout the year. This consistency is expected to position the report as an industry benchmark for Gen Z marketing in India.

First Edition Available Now

The first segment of the report is already live and accessible via The Economic Times. Additional sections will be released over the next few weeks, followed by regular quarterly updates.

Brands, marketers, and media professionals are encouraged to explore the report as a reliable source of insights into Gen Z India—insights that can inform content strategies, product development, and customer experience initiatives.

Conclusion: A Must-Have Insight Tool for Marketers

With India’s Gen Z forming a significant share of the digital consumer base, Snapchat’s new report series is poised to become a go-to resource for brand strategists and advertisers. Its combination of rich data, cultural context, and strategic insights will help businesses build more relevant, engaging, and future-ready campaigns for the Indian market.