Snapchat Unveils Lens Studio 5.0 Beta and New AR Features at Lens Fest 2023

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Snapchat Unveils Lens Studio 5.0 Beta and New AR Features at Lens Fest 2023
10 Nov 2023
4 min read

News Synopsis

Snapchat Unveils Cutting-Edge AR Innovations at 'Lens Fest' 2023'

Snapchat recently made significant announcements at its Lens Fest 2023 event, introducing new augmented reality (AR) features and showcasing the platform's latest advancements in AR technology.

Lens Studio 5.0 Beta Unveiled: Elevating AR Creation

Snapchat introduced the latest iteration of its AR creation platform with Lens Studio 5.0 Beta. This new version boasts enhanced performance, improved 3D modeling tools, and collaborative options for teams, offering creators more avenues to develop compelling Snap AR projects.

Integration of OpenAI's ChatGPT for Enhanced AR Experiences

In a groundbreaking move, Snapchat has collaborated with OpenAI to incorporate the ChatGPT Remote API into Lens Studio. This integration empowers Lens developers to leverage ChatGPT in their AR creations, opening up possibilities for innovative learning, conversational, and creative experiences for Snapchat users.

Expansion of Digital Goods Creation Tools for Monetization

Snapchat is expanding its digital goods creation tools, enabling developers to offer exclusive AR features within Lenses. Users can unlock these features for a fee, presenting a new monetization avenue for developers. This aligns with Snapchat's strategy to tap into the growing trend of digital goods and enhance user engagement.

Stats on Lens Studio Growth: A Flourishing AR Ecosystem

Snapchat shared impressive statistics highlighting the growth of Snapchat Lens Studio, which now hosts a community of over 330,000 AR creators, developers, and teams. Collectively, they have crafted nearly 3.5 million Lenses, garnering over 3 trillion views from Snapchatters in the past year.

Relevant and latest facts about Snapchat :

  • Snapchat has over 330,000 AR creators, developers, and teams building on its platform.

  • These creators have created nearly 3.5 million Lenses, which have been viewed by Snapchatters more than 3 trillion times in the last year.

  • Snapchat is partnering with OpenAI to offer a new ChatGPT Remote API, enabling Lens developers to leverage ChatGPT in their Lenses.

  • Snapchat is expanding its digital goods creation tools, enabling more developers to offer exclusive AR features within a Lens that Snapchatters can unlock for a fee.

  • Snapchat is adding a new section to Lens Explorer to promote these add-on Lenses and help connect more users with the same.

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